1. 

EU trade mark — Appeals procedure — Action before the EU judicature — Jurisdiction of the General Court — Re-evaluation of the facts in the light of evidence produced for the first time before it — Not included

(Council Regulation No 207/2009, Art. 65)

(see para. 18)

2. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 30, 31)

3. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Assessment of the likelihood of confusion — Determination of the relevant public — Attention level of the public — Medicinal products

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 33)

4. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 37, 73)

5. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Assessment only on the basis of the dominant element of a complex mark — Conditions

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 40)

6. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Figurative mark SALOSPIR — Figurative marks representing coloured stripes and word marks Aspirin

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 41-43, 70, 71, 74, 81, 95, 98)

7. 

Judicial proceedings — Burden of proof, etc. — Probative value — Criteria for assessment — Principles of the unfettered adduction of evidence and the unfettered evaluation of evidence

(see paras 60, 61)

8. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Conditions

(Council Regulation No 207/2009, Art. 8(1)(b) and (5))

(see para. 105)

9. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an unregistered trade mark or other sign used in the course of trade — Conditions — Interpretation in the light of EU law — Assessment by reference to the criteria determined by the national law governing the sign relied on

(Council Regulation No 207/2009, Art. 8(4); Commission Regulation No 2868/95, Art. 1, Rule 19(2)(d))

(see paras 113, 114, 116, 117)

1. 

Dismisses the action;

2. 

Orders Bayer AG to bear its own costs and to pay those incurred by the European Union Intellectual Property Office (EUIPO) and by Uni-Pharma Kleon Tsetis, Farmakeutika Ergastiria AVEE in the proceedings before the General Court.