1. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraphs 15, 69)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Refusal to register where there is a relative ground for refusal, even if limited to part of the European Union

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraphs 16, 23)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Level of attention of the public

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraph 18)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Word mark TRUE SKIN and figurative mark TRUE

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraphs 25, 37, 51, 68, 72, 73)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment – Composite mark – Assessment of the distinctive character of an element of a trade mark

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraphs 26, 27, 34, 38, 39, 49, 57, 62)

1. 

Dismisses the action;

2. 

Orders Bora Creations, SL to bear its own costs and to pay those incurred by True Skincare Ltd;

3. 

Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs.