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Document 62022TJ0306

Judgment of the General Court (Third Chamber) of 22 March 2023.
Fun Factory GmbH v European Union Intellectual Property Office.
EU trade mark – Opposition proceedings – Application for EU word mark love you so much – Earlier EU figurative mark I LOVE YOU SINCE FOREVER – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.
Case T-306/22.

Court reports – general – 'Information on unpublished decisions' section

ECLI identifier: ECLI:EU:T:2023:151

 Judgment of the General Court (Third Chamber) of 22 March 2023 –
Fun Factory v EUIPO – I Love You (love you so much)

(Case T‑306/22) ( 1 )

(EU trade mark – Opposition proceedings – Application for EU word mark love you so much – Earlier EU figurative mark I LOVE YOU SINCE FOREVER – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

1. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraphs 17, 18, 50, 51)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraph 21)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Word mark love you so much and figurative mark I LOVE YOU SINCE FOREVER

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraphs 27-28, 30, 39-40, 47, 49, 55, 58-60)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraph 29)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paragraphs 31-32)

Operative part

The Court:

1. 

Dismisses the action;

2. 

Orders each party to bear its own costs.

( 1 ) OJ C 284, 25.7.2022.

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