1. 

EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Re-evaluation of the facts in the light of evidence produced for the first time before it – Precluded

(Rules of Procedure of the General Court, Art. 188; European Parliament and Council Regulation 2017/1001, Art. 72)

(see paragraph 21)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paragraphs 42-44)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paragraphs 45-47, 98)

4. 

EU trade mark – Appeals procedure – Action before the EU judicature – Decision of an EUIPO body forming part of the context of the decision of the Board of Appeal and Decision of a unit of the Office forming part of the context of the decision of the Board of Appeal

(European Parliament and Council Regulation 2017/1001, Arts 71(1) and 72)

(see paragraphs 54, 55)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks TMC TRANSFORMERS and TMC

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paragraphs 64, 75, 85, 86, 91-93, 95, 99)

6. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paragraphs 65, 66)

7. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark – Assessment of the distinctive character of an element of which a trade mark is composed

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paragraphs 76, 77, 87, 88)

1. 

Dismisses the action;

2. 

Orders Transformers Manufacturing Company Pty Ltd to pay the costs.