1. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Concept of distinctiveness

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraph 14)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Assessment of distinctive character – Criteria – Position mark

(European Parliament and Council Regulation 2017/1001, Arts 4 and 7(1)(b); Commission Regulation 2018/626, Arts 3(3)(d))

(see paragraphs 15-18)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Three-dimensional mark constituted by the shape of the product – Distinctive character – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraphs 19, 20)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Mark representing a horizontal red stripe on a silver fuselage

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraphs 21, 22, 26, 28-30)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Sign composed of a basic geometric figure

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraph 25)

6. 

EU trade mark – Definition and acquisition of the EU trade mark – Signs of which a trade mark may consist – Colours or combinations of colours – Conditions

(European Parliament and Council Regulation 2017/1001, Arts 4 and 7(1)(b))

(see paragraph 27)

7. 

EU trade mark – Procedural provisions – Statement of reasons for decisions – Scope

(European Parliament and Council Regulation 2017/1001, Art. 94(1))

(see paragraph 37)

8. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Trade mark made up of several elements – Possible for the competent authority to examine each of the elements making up the trade mark – Need to take account of the overall perception of the combination by the relevant public

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraphs 39, 42)

1. 

Dismisses the action;

2. 

Orders VistaJet ltd. and the European Union Intellectual Property Office (EUIPO) to bear their own costs.