26.5.2010   

EN

Official Journal of the European Union

C 135/15

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there is an evident link between culture, creativity and innovation contributing to social and economic progress. Therefore, it is essential to consolidate the contribution of culture, especially the cultural and creative industries, to the ‘Europe 2020 strategy’ for smart, sustainable and inclusive growth,

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mainstream culture as a strategic and crosscutting element into European and national policies for the social and economic development of European regions and cities,

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encourage strategic investment in culture and cultural and creative industries, in particular SMEs, at local and regional level, in order to foster creative and dynamic societies,

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foster the contribution of culture to sustainable tourism, as a key factor for local and regional attractiveness and economic development, as well as a driver for highlighting the importance of cultural heritage in Europe,

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raise awareness among decision-makers on local and regional policies that develop new competences through culture and creativity adapted to the current fast-changing environment, with a view to developing new skills, improving human capital and fostering social cohesion,

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strengthen crossborder, transnational and interregional cultural initiatives as a means of linking the diverse peoples and regions of Europe and strengthening economic, social and territorial cohesion,

(a)

strengthen the role of culture in integrated local and regional development policies including infrastructure, urban regeneration rural diversification, services, entrepreneurship, tourism, research and innovation, human capital improvement, social inclusion and interregional cooperation;

(b)

enhance vertical and horizontal synergies between the cultural sector and other sectors, as well as partnerships between public and private stakeholders;

(c)

support an evidence-based approach to cultural investment at a local and regional level, making use of evaluation and impact assessment instruments;

(d)

promote greater cooperation and exchange of good practices between Member States, European regions, cities and stakeholders;

(e)

promote information and better awareness on the contribution of culture to local and regional development;

(f)

facilitate a better understanding of the regulatory framework and of the implementation procedures of the instruments of cohesion policy, which specifically involve the cultural stakeholders in both public and private sectors, including civil society, and which help to raise awareness of the cultural dimension among those responsible for local and regional development policies.

(a)

include cultural stakeholders in an integrated bottom-up approach to programmes for local and regional development, including in the context of European cohesion policy as appropriate;

(b)

associate local and regional authorities in the implementation of the European Agenda for Culture so that cultural policy responds to the expectations and needs of European regions and cities;

(c)

encourage integrated local development strategies aimed at compensating for geographical differences in access to culture among citizens.

(a)

collect and disseminate best practices at the European level and develop instruments for exchange of information at European level.

(a)

take better advantage of the instruments of cohesion policy and other relevant financing programmes with a view to optimising support to the cultural and creative industries, including through facilitating access to information on funding opportunities and providing consulting services;

(b)

favour the creation of cultural and creative industry incubators at the local and regional level, thus strengthening entrepreneurship;

(c)

explore ways to promote new business models and to consolidate creative clusters and business research centres by taking advantage of the opportunities offered by the application and use of ICTs;

(d)

support and strengthen the access of cultural and creative SMEs to the digital and physical distribution channels, through policy encouraging the widest possible distribution and circulation of works, ensuring fair remuneration for the actors involved within the creation chain.

(a)

encourage a favourable regulatory environment for cultural and creative SMEs and explore innovative ways to enable access to finance, both public and private;

(b)

promote better communication between cultural and creative industries and financial services by encouraging business management, research and innovation, financial and information training for companies, employers and people working in cultural sector.

(a)

attach greater importance to the cultural and creative industries in key policy initiatives, relevant strategies and European Union programmes.

(a)

encourage the development of cultural tourism, as a key element of sustainable tourism, and pay due attention to the protection of the environment, cultural heritage, landscape and the quality of life.

(a)

foster the revitalisation of resources intrinsic to a region, with special focus on cultural (tangible and intangible) heritage, cultural expressions and related activities;

(b)

promote cultural activities which take into account and respect the specificities of a region and foster its image while allowing the involvement and participation of the local population;

(c)

further develop, in the context of environmental education, greater awareness of the need to protect cultural and natural heritage, with a view to encouraging responsible attitudes among tourists and providers of tourist services.

(a)

promote creativity and innovation within education and business sectors through networks between educational institutions, research centres, cultural actors and enterprises;

(b)

intensify links between culture, education and business sectors at local and regional level in order to facilitate the integration of young people and people with fewer opportunities into the labour market and equip them with the communication and entrepreneurial skills required in an evolving socio-economic environment.

(a)

together with relevant local and regional authorities, assess the potential skills needs of a region and identify ways in which culture can contribute to policies aimed at the improvement of local human capital;

(b)

foster cultural and arts education as an important element in life long learning.

(a)

map skills and needs required for the cultural and creative sectors in the context of new challenges derived from the digital shift, demographic changes, and evolving economic circumstances;

(b)

mobilise existing instruments to support learning mobility for professionals in the culture and creative sectors, including for young entrepreneurs, and encourage new forms of learning (i.e. crossborder peer to peer learning initiatives).

(a)

facilitate cultural cooperation and mobility of cultural operators among different regions of Europe;

(b)

support the development of cross-border and interregional cultural projects and activities which emphasize the local specificities of a territory and seek to involve their citizens.

(a)

foster the use of cohesion policy instruments to strengthen crossborder, transnational and interregional cooperation.

(a)

continue supporting cultural initiatives within cohesion policy instruments acting as a catalyst for good practices, exchanges and innovation laboratories;

(b)

disseminate widely among stakeholders relevant studies and examples of good practices,