1. 

Appeal – Grounds – Mistaken assessment of the facts and evidence – Inadmissibility – Review by the Court of the assessment of the facts and evidence – Possible only where the facts or evidence have been distorted

(Art. 256(1) TFEU; Statute of the Court of Justice, Art. 58, first para.)

(see para. 49)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Signs which consist exclusively of the shape of goods which is necessary to obtain a technical result – Identification of the essential characteristics of a sign

(Council Regulation No 40/94, Art. 7(1)(e)(ii))

(see para. 60)

1. 

Dismisses the appeals in Cases C‑818/18 P and C‑6/19 P.

2. 

Orders The Yokohama Rubber Co. Ltd and the European Union Intellectual Property Office (EUIPO) to bear their own costs in relation to the appeal proceedings in Cases C‑818/18 P and C‑6/19 P and to pay, in equal parts, the costs incurred by Pirelli Tyre SpA in relation to those proceedings.

3. 

Orders the European Association of Trade Mark Owners (Marques) to bear its own costs.