1. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Three-dimensional trade marks consisting of the shape of the product itself — Distinctive character — Criteria for assessment — Shape at issue being a (variant) of the typical shapes of the type of goods concerned — Fact not sufficient to establish distinctiveness of the mark

(Council Regulation No 207/2009, Art. 7(1)(b))

(see paras 24, 25)

2. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Three-dimensional mark comprising a container a in the shape of an amphora

(Council Regulation No 207/2009, Art. 7(1)(b))

(see paras 26-33)

3. 

Appeal — Grounds — Inadequate statement of reasons — Reliance by the General Court on implied reasoning — Whether permissible — Conditions

(Statue of the Court of Justice, Arts 36 and 53, first para.)

(see para. 39)

1. 

Dismisses the appeal;

2. 

Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs and to pay those incurred by Wajos GmbH.