1. 

Appeal — Judgment of the Court of Justice — Obligation to address the pleas and claims of the parties — Scope

(Statute of the Court of Justice, Art. 58, first para.)

(see para. 34)

2. 

Appeal — Grounds — Incorrect assessment of the facts and evidence — Inadmissibility — Review by the Court of the assessment of the facts and evidence — Possible only where the clear sense of the evidence has been distorted

(Art. 256(1), second para., TFEU; Statute of the Court of Justice, Art. 58, first para.)

(see paras 40, 79)

3. 

EU trade mark — Surrender, revocation and invalidity — Causes of revocation — Absence of genuine use of a trade mark — Use of the mark in a form differing by elements not altering the distinctive character of the mark — Use of a sign identical to that constituting the earlier mark and itself registered as a trade mark under a different number from the earlier mark

(Council Regulation No 207/2009, Art. 15(1), first and second para., (a))

(see paras 57-59)

4. 

Appeal — Grounds — Incorrect assessment of the facts and evidence — Inadmissibility — Review by the Court of the assessment of the facts and evidence — Possible only where the clear sense of the evidence has been distorted — Plea alleging distortion of the facts — Need to indicate precisely the evidence alleged to have been distorted and show the errors of appraisal which led to that distortion

(Art. 256(1), second para, TFEU; Statute of the Court of Justice, Art. 58, first para.)

(see para. 62)

5. 

Appeal — Grounds — Admissibility — Question of law — Determination of the criteria to be employed for the assessment of genuine use of the earlier mark — Included

(Art. 256(1), second para., TFEU; Statute of the Court of Justice, Art. 58, first para.)

(see para. 76)

6. 

Appeal — Grounds — Plea submitted for the first time in the context of the appeal — Inadmissibility — Plea seeking solely to contest the merits of the judgment under appeal — Plea arising from the judgment under appeal — Admissibility

(Art. 256 TFEU; Statute of the Court of Justice, Art. 58, first para.)

(see para. 77)

7. 

Judicial proceedings — Application initiating proceedings — Formal requirements — Brief summary of the pleas in law on which the application is based — General reference to documents annexed to the application — Inadmissibility

(Statute of the Court of Justice, Art. 21, first para.)

(see para. 86)

8. 

Judicial proceedings — Statement of reasons for judgments — Scope — Reliance by the General Court on implied reasoning — Lawfulness — Conditions

(Statute of the Court of Justice, Art. 36)

(see para. 89)

9. 

EU trade mark — Appeals procedure — Action before the EU judicature — Jurisdiction of the General Court — Review of the lawfulness of decisions of the Boards of Appeal — Annulment or variation for reasons appearing after judgment was delivered — Not included

(Council Regulation No 207/2009, Art. 65(2))

(see para. 116)

10. 

Member States — Withdrawal from the European Union — Decision of a Member State to initiate withdrawal proceedings — Impact of the notification of withdrawal on the application of EU law in that Member State — No impact before the actual withdrawal

(Art. 50 TEU; Council Regulation No 207/2009)

(see para. 118)

1. 

Dismisses the appeal;

2. 

Orders Alcohol Countermeasure Systems (International) Inc. to bear its own costs and to pay those incurred by the European Union Intellectual Property Office (EUIPO);

3. 

Orders the United Kingdom of Great Britain and Northern Ireland to bear its own costs.