1. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Definition

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

(see paragraphs 21, 23, 28, 34, 37, 65)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Assessment of the descriptive nature of a sign – Criteria

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

(see paragraph 22)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Word mark AIRFLOW

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

(see paragraphs 31, 35, 36, 38)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Overlap of the scope of the grounds set out in Article 7(1)(b) and Article 7(1)(c) of Regulation 2017/1001

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))

(see paragraphs 43, 44)

5. 

EU trade mark – Procedural provisions – Statement of reasons for decisions – First sentence of Article 94(1) of Regulation 2017/1001 – Scope identical to that of Article 296 TFEU – Recourse by the Board of Appeal to implicit reasoning – Whether permissible – Conditions

(Art. 296 TFEU; Charter of Fundamental Rights of the European Union, Art. 41(2); European Parliament and Council Regulation 2017/1001, Art. 94(1), first sentence)

(see paragraphs 49-51)

1. 

The action is dismissed.

2. 

EMS Electro Medical Systems GmbH shall pay the costs.