1. 

EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Re-evaluation of the facts in the light of evidence produced for the first time before it – Precluded

(European Parliament and Council Regulation 2017/1001, Art. 72)

(see paras 17, 18)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 24, 25, 35, 52, 114, 115)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 28, 36, 37, 39)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Word marks QUEST 9 and QUEX

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 40, 51, 53, 54, 66, 109, 118)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Coexistence of earlier marks – Recognition of an EU trade mark as having a certain degree of distinctiveness

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 57, 63)

6. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Assessment of the distinctive character of an element of which a trade mark is composed

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 67, 75, 79, 106)

7. 

EU trade mark – Decisions of EUIPO – Legality – EUIPO’s previous decision-making practice – Need for a strict and complete examination in each particular case

(European Parliament and Council Regulation No 2017/1001)

(see paras 84, 85)

8. 

EU trade mark – Procedural provisions – Statement of reasons for decisions – First sentence of Article 94(1) of Regulation 2017/1001 – Scope identical to that of Article 296 TFEU – Recourse by the Board of Appeal to implicit reasoning – Whether permissible – Conditions

(Art. 296 TFEU; Regulation of the European Parliament and of the Council 2017/1001, Art. 94(1), first sentence)

(see paras 135-138)

1. 

Dismisses the action;

2. 

Orders Mandelay Magyarország Kereskedelmi Kft. to bear its own costs and to pay those incurred by the European Union Intellectual Property Office (EUIPO) and by QX WORLD Kft.