1. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 21, 22, 89)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public – Wines

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 28-30)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks representing a circle drawn by a brush and ORIGIUM 1944

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 32, 93-97)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark – Determination of the dominant elements

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 34, 36, 47, 48)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Assessment of the distinctive character of an element of which a trade mark is composed

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see para. 35)

6. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Elements of a trade mark having a descriptive character

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see para. 37)

7. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Figurative marks without verbal elements – Phonetic comparison

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 73, 74)

1. 

Dismisses the action;

2. 

Orders 1031023 B.C. Ltd to bear its own costs and to pay those incurred by the European Union Intellectual Property Office (EUIPO) and by Bodegas San Valero, S. Coop.