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Document 62020TJ0226

    Judgment of the General Court (Tenth Chamber) of 17 March 2021.
    Steinel GmbH v European Union Intellectual Property Office.
    EU trade mark – Application for the EU word mark MobileHeat – Absolute ground for refusal – Descriptive nature – Article 7(1)(c) of Regulation (EU) 2017/1001.
    Case T-226/20.

    ECLI identifier: ECLI:EU:T:2021:148

     Judgment of the General Court (Tenth Chamber) of 17 March 2021 –
    Steinel v EUIPO (MobileHeat)

    (Case T‑226/20)

    (EU trade mark – Application for the EU word mark MobileHeat – Absolute ground for refusal – Descriptive nature – Article 7(1)(c) of Regulation (EU) 2017/1001)

    1. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Aim – Need to preserve availability

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see para. 15)

    2. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Definition

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see paras 16, 24)

    3. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Assessment of the descriptive nature of a sign – Criteria

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see paras 17, 18)

    4. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Word mark MobileHeat

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see paras 23, 26, 28, 29, 32-35, 39-42)

    5. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Examination of the grounds for refusal having regard to each of the products or services covered by the application for registration – Obligation to state the reasons for refusing to register – Scope

    (European Parliament and Council Regulation 2017/1001, Arts 7(1) and 94(1), first sentence)

    (see para. 44)

    6. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Overlap of the scope of the grounds set out in Article 7(1)(b) and (c) of Regulation 2017/1001

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))

    (see paras 50, 51)

    Re:

    Action brought against the decision of the Second Board of Appeal of EUIPO of 3 February 2020 (Case R 2472/2019-2) concerning an application for registration of the word sign MobileHeat as an EU trade mark.

    Operative part

    The Court:

    1. 

    Dismisses the action;

    2. 

    Orders Steinel GmbH to pay the costs.
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