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Document 62020TJ0130

    Judgment of the General Court (Ninth Chamber) of 9 June 2021.
    Philip Morris Products SA v European Union Intellectual Property Office.
    EU trade mark – Application for EU word mark SIENNA SELECTION – Absolute grounds for refusal – Descriptive character – No distinctive character – Name of a colour – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.
    Case T-130/20.

    Court reports – general

    ECLI identifier: ECLI:EU:T:2021:341

     Judgment of the General Court (Ninth Chamber) of 9 June 2021 –
    Philip Morris Products v EUIPO (SIENNA SELECTION)

    (Case T‑130/20)

    (EU trade mark – Application for EU word mark SIENNA SELECTION – Absolute grounds for refusal – Descriptive character – No distinctive character – Name of a colour – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001)

    1. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Aim – Need to preserve availability

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see para. 31)

    2. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Concept

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see paras 32, 34-36, 48)

    3. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Criteria

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see para. 33)

    4. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Concept of characteristic

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see paras 37, 38, 43, 58)

    5. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Word mark SIENNA SELECTION

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))

    (see paras 54-56, 59-62, 69-71)

    6. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Separate examination of the various grounds for refusal – Interpretation of the grounds for refusal in the light of the public interest underlying each of them

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))

    (see paras 63, 66)

    7. 

    EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Concept – Criteria for assessment

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

    (see paras 64, 65, 67, 68)

    Re:

    Action brought against the decision of the Fifth Board of Appeal of EUIPO of 18 December 2019 (Case R 1675/2019 5), relating to an application for registration of the word sign SIENNA SELECTION as an EU trade mark.

    Operative part

    The Court:

    1.

    Annuls the decision of the Fifth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 18 December 2019 (Case R 1675/2019-5);

    2.

    Orders EUIPO to bear its own costs and to pay the costs incurred by Philip Morris Products SA.

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