1. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 16, 17, 58)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see para. 18)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks HAUZ EST 1929 and HOUZZ

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 24, 25, 37, 42, 47, 68-72)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 26, 27)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 28, 34, 40)

6. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment – Distinctiveness or reputation of the earlier mark – Effect

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 48, 49, 59)

7. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Weighing elements of similarity or difference between the signs – Taking into account of the intrinsic characteristics of the signs or the conditions in which the goods or services are marketed

(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))

(see paras 60, 61)

1. 

Dismisses the action;

2. 

Orders Hauz 1929 Ltd to pay the costs.