1. 

EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Alteration of a decision of the Office – Assessment in the light of the powers conferred on the Board of Appeal

(European Parliament and Council Regulation 2017/1001, Arts 66(1) and 71(1))

(see paras 24, 25)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 36, 37, 45, 116)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 39)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative mark the DoubleF

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 46-49, 60-62, 74, 96, 103, 114, 129)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 56, 57)

6. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 78, 79, 85, 106)

7. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 87)

8. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Consideration of marketing circumstances – Precluded

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 102)

1. 

Dismisses the action;

2. 

Dismisses Seven SpA’s application for refusal of registration of the European Union figurative mark the DoubleF for goods in Class 18 and services in Class 35;

3. 

Orders FF IP Srl to pay the costs.