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Document 62019TJ0255

    Judgment of the General Court (Tenth Chamber) of 12 December 2019.
    Baustoffwerke Gebhart & Söhne GmbH & Co. KG v European Union Intellectual Property Office.
    EU trade mark — Application for EU word mark BIOTON — Absolute ground for refusal — Descriptive character — Article 7(1)(c) of Regulation (EU) 2017/1001 — No distinctive character — Article 7(1)(b) of Regulation 2017/1001.
    Case T-255/19.

    ECLI identifier: ECLI:EU:T:2019:853

     Judgment of the General Court (Tenth Chamber) of 12 December 2019 –
    Baustoffwerke Gebhart & Söhne v EUIPO (BIOTON)

    (Case T‑255/19)

    (EU trade mark — Application for EU word mark BIOTON — Absolute ground for refusal — Descriptive character — Article 7(1)(c) of Regulation (EU) 2017/1001 — No distinctive character — Article 7(1)(b) of Regulation 2017/1001)

    1. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Meaning

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see para. 13)

    2. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Assessment of the descriptive nature of a sign — Criteria

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see paras 14, 15, 26)

    3. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Word mark BIOTON

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

    (see paras 17-23, 25, 28)

    4. 

    EU trade mark — Decisions of the Office — Legality — EUIPO’s previous decision-making practice

    (European Parliament and Council Regulation 2017/1001)

    (see para. 27)

    Re:

    Action brought against the decision of the Fourth Board of Appeal of EUIPO of 20 February 2019 (Case R 1887/2018-4), relating to an application for registration of the word sign BOITON as an EU trade mark.

    Operative part

    The Court:

    1. 

    Dismisses the action;

    2. 

    Orders Baustoffwerke Gebhart & Söhne GmbH & Co. KG to pay the costs.

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