Access to European Union law
<a href="https://eur-lex.europa.eu/content/help/eurlex-content/experimental-features.html" target="_blank">More about the experimental features corner</a>
Choose the experimental features you want to try
EUR-Lex
Access to European Union law

This document is an excerpt from the EUR-Lex website

You are here
Use quotation marks to search for an "exact phrase". Append an asterisk (*) to a search term to find variations of it (transp*, 32019R*). Use a question mark (?) instead of a single character in your search term to find variations of it (ca?e finds case, cane, care).
Search tips
Need more search options? Use the Advanced search

Document 62018TJ0229

    Judgment of the General Court (First Chamber) of 5 June 2019.
    Biolatte Oy v European Union Intellectual Property Office.
    EU trade mark — Application for EU word mark Biolatte — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001.
    Case T-229/18.

    Court reports – general

    Judgment of the General Court (First Chamber) of 5 June 2019 — Biolatte v EUIPO (Biolatte)

    (Case T‑229/18)

    (EU trade mark — Application for EU word mark Biolatte — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

    1. 

    EU trade mark — Appeals procedure — Action before the EU judicature — Jurisdiction of the General Court — Direction issued to the Office — Not included

    (European Parliament and Council Regulation 2017/1001, Art. 72(6))

    (see para. 15)

    2. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Word mark Biolatte

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

    (see paras 23-25, 33, 42-46, 48, 67, 74-76, 86, 100)

    3. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Concept — Criteria for assessment

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

    (see para. 30)

    4. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Assessment of distinctive character — Criteria

    (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

    (see paras 31, 52)

    5. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Exception — Distinctive character acquired through use — Criteria for assessment

    (European Parliament and Council Regulation 2017/1001, Art. 7(3))

    (see para. 93)

    Re

    Action brought against the decision of the First Board of Appeal of EUIPO of 6 February 2018 (Case R 351/2017-1), relating to an application for registration of the word sign Biolatte as an EU trade mark.

    Operative part

    The Court:

    1. 

    Dismisses the action;

    2. 

    Orders Biolatte Oy to pay the costs.
    Top