1. 

EU trade mark — Procedural provisions — Statement of reasons for decisions — First sentence of Article 75 of Regulation No 207/2009 — Scope identical to that of Article 296 TFEU

(Art. 296 TFEU; Council Regulation No 207/2009, Art. 75, first sentence)

(see para. 16)

2. 

EU trade mark — Appeals procedure — Action before the EU judicature — Jurisdiction of the General Court — Review of the lawfulness of decisions of the Boards of Appeal — Account taken by the General Court of matters of law and fact not previously raised before the departments of EUIPO — Precluded

(Council Regulation No 207/2009, Art. 65)

(see para. 24)

3. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Meaning — Criteria for assessment

(Council Regulation No 207/2009, Art. 7(1)(b))

(see paras 27-29, 64)

4. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Figurative mark representing two oblique red curves

(Council Regulation No 207/2009, Art. 7(1)(b))

(see paras 31-39, 45-59)

5. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character –Meaning — Criteria for assessment — Recognition of the distinctiveness of the sign not subject to a finding of a certain level of creativity or linguistic or artistic imagination

(Council Regulation No 207/2009, Art. 7(1)(b))

(see para. 42-44)

6. 

EU trade mark — Decisions of the Office — Principle of equal treatment — Principle of sound administration — EUIPO’s previous decision-making practice — Principle of legality — Need for a strict and complete examination in each particular case

(Council Regulation No 207/2009)

(see paras 68-71)

7. 

EU trade mark — Definition and acquisition of the EU trade mark — Assessment of the registrability of a sign — EU rules only taken into account — Decisions of national authorities not binding EU bodies

(Council Regulation No 207/2009)

(see paras 81, 85, 86)

1. 

Dismisses the action;

2. 

Orders Coesia SpA to pay the costs.