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Document 62017TJ0790

    Judgment of the General Court (Second Chamber) of 20 November 2018.
    St. Andrews Links Ltd v European Union Intellectual Property Office.
    EU trade mark — Application for the EU word mark ST ANDREWS — Absolute ground for refusal — Descriptive character — Geographical origin — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001).
    Case T-790/17.

    Court reports – general – 'Information on unpublished decisions' section

    Judgment of the General Court (Second Chamber) of 20 November 2018 –
    St Andrews Links v EUIPO (ST ANDREWS)

    (Case T‑790/17)

    (EU trade mark — Application for the EU word mark ST ANDREWS — Absolute ground for refusal — Descriptive character — Geographical origin — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001))

    1. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Assessment of the descriptive nature of a sign — Geographical names

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see paras 21-26, 32, 33, 57)

    2. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Word mark ST ANDREWS

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see paras 38, 41, 44, 49, 58)

    3. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Aim — Need to preserve availability

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see para. 40)

    4. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Meaning

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see paras 42, 52, 53)

    Re:

    Action brought against the decision of the Fourth Board of Appeal of EUIPO of 2 October 2017 (Case R 92/2017-4), relating to an application for registration of the word sign ST ANDREWS as an EU trade mark.

    Operative part

    The Court:

    1. 

    Dismisses the action;

    2. 

    Orders St. Andrews Links Ltd to pay the costs.

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