1. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Conditions

(Council Regulation No 207/2009, Art. 8(5))

(see para. 22)

2. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Conditions — Taking unfair advantage of the distinctive character or repute of the earlier mark — Detriment to the distinctive character or repute of the earlier mark — Relevant public

(Council Regulation No 207/2009, Art. 8(5))

(see para. 23)

3. 

EU trade mark — Decisions of the Office — Principle of equal treatment — Principle of sound administration — EUIPO’s previous decision-making practice — Principle of legality — Need for a strict and complete examination in each particular case

(Council Regulation No 207/2009)

(see paras 28, 29)

4. 

EU trade mark — Procedural provisions — Statement of reasons for decisions — Article 75, first sentence, of Regulation No 207/2009 — Scope identical to that of Article 296 TFEU

(Art. 296 TFEU; Charter of Fundamental Rights of the European Union, Art. 41(2); Council Regulation No 207/2009, Art. 75, first sentence)

(see paras 30, 31)

5. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Conditions — Link between the marks — Criteria for assessment

(Council Regulation No 207/2009, Art. 8(5))

(see paras 57, 105, 106)

6. 

EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark

(Council Regulation No 207/2009, Art. 8(1)(b) and (5))

(see paras 66-68)

7. 

EU trade mark — Surrender, revocation and invalidity — Relative grounds for invalidity — Existence of an earlier identical or similar mark enjoying a reputation — Figurative marks LV POWER ENERGY DRINK and LV

(Council Regulation No 207/2009, Arts 8(5) and 53(1)(a))

(see paras 88, 100, 112, 113)

1. 

Annuls the decision of the Fourth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 29 March 2017 (Case R 906/2016-4);

2. 

Orders EUIPO to bear its own costs and to pay one half of the costs incurred by Louis Vuitton Malletier;

3. 

Orders Bee-Fee Group Ltd to bear its own costs and to pay one half of the costs incurred by Louis Vuitton Malletier.