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Document 62017TJ0120

    Judgment of the General Court (Seventh Chamber) of 11 October 2018.
    M&T Emporia Ilektrikon-Ilektronikon Eidon AE v European Union Intellectual Property Office.
    EU trade mark — Application for EU figurative mark fluo. — Partial rejection of the application for registration — Absolute ground for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001).
    Case T-120/17.

    Judgment of the General Court (Seventh Chamber) of 11 October 2018 –
    M&T Emporia Ilektrikon-Ilektronikon Eidon v EUIPO (fluo.)

    (Case T‑120/17)

    (EU trade mark — Application for EU figurative mark fluo. — Partial rejection of the application for registration — Absolute ground for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001))

    1. 

    EU trade mark—Appeals procedure—Action before the EU judicature—Jurisdiction of the General Court—Direction issued to the Office @ Direction addressed to the Office—Not included

    (Council Regulation No 207/2009, Art. 65(6))

    (see para. 13)

    2. 

    EU trade mark—Appeals procedure—Action before the EU judicature—Jurisdiction of the General Court—Review of the lawfulness of decisions of the Boards of Appeal—Re-examination of the facts in the light of evidence not previously submitted before EUIPO bodies—Not included

    (Council Regulation No 207/2009, Art. 65)

    (see para. 16)

    3. 

    EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Aim—Need to preserve availability

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see para. 22)

    4. 

    EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Meaning

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see paras 23, 24)

    5. 

    EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Assessment of the descriptive nature of a sign—Criteria

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see para. 25)

    6. 

    EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Figurative mark fluo.

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see paras 26, 34-43)

    Re:

    Action brought against the decision of the Second Board of Appeal of EUIPO of 2 December 2016 (Case R 863/2016-2), relating to the application for registration of the figurative sign fluo. as a European Union trade mark.

    Operative part

    The Court:

    1. 

    Annuls paragraph 2 of the operative part of the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 2 December 2016 (Case R 863/2016-2);

    2. 

    Orders EUIPO to bear its own costs and to pay those incurred by M & T Emporia Ilektrikon-Ilektronikon Eidon AE, including the expenses necessarily incurred for the purpose of the appeal proceedings before the Board of Appeal of EUIPO.

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