1. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Meaning

(Council Regulation No 207/2009, Art. 7(1)(c))

(see paras 18, 19, 21, 28)

2. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Word mark composed of several elements — Taking into account the overall perception of the mark by the relevant public

(Council Regulation No 207/2009, Art. 7(1)(c))

(see para. 20)

3. 

EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Word mark PRO PLAYER

(Council Regulation No 207/2009, Art. 7(1)(c))

(see paras 32-35, 43)

4. 

EU trade mark — Decisions of the Office — Principle of equal treatment — Principle of sound administration — EUIPO’s previous decision-making practice — Principle of legality — Need for a strict and complete examination in each particular case

(see para. 40)

1. 

Dismisses the action;

2. 

Orders Perry Ellis International Group Holdings Ltd to bear its own costs and to pay the costs incurred by the European Union Intellectual Property Office (EUIPO).