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Document 62016TJ0218

    Judgment of the General Court (Second Chamber) of 16 May 2017.
    Mühlbauer Technology GmbH v European Union Intellectual Property Office.
    EU trade mark — Application for EU word mark Magicrown — Absolute grounds for refusal — Lack of distinctive character — Descriptiveness — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009.
    Case T-218/16.

    Court reports – general – 'Information on unpublished decisions' section

    Judgment of the General Court (Second Chamber) of 16 May 2017 —
    Mühlbauer Technology v EUIPO (Magicrown)

    (Case T‑218/16)

    (EU trade mark — Application for EU word mark Magicrown — Absolute grounds for refusal — Lack of distinctive character — Descriptiveness — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009)

    1. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Concept

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see paras 16, 17)

    2. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Assessment of the descriptive nature of a sign — Criteria

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see para. 18)

    3. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Concept — Neologism consisting of elements descriptive of characteristics of the goods or services concerned — Whether included where the nature of the combination is not unusual

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see para. 19)

    4. 

    EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Word mark Magicrown

    (Council Regulation No 207/2009, Art. 7(1)(c))

    (see paras 22, 23, 34, 35)

    5. 

    EU trade mark — Definition and acquisition of the EU trade mark — Refusal of registration based on one of the absolute grounds for refusal set out in Article 7(1) of Regulation No 207/2009 — Whether sufficient

    (Council Regulation No 207/2009, Art. 7(1))

    (see para. 36)

    Re:

    ACTION brought against the decision of the Fourth Board of Appeal of EUIPO of 7 March 2016 (Case R 1213/2015-4) concerning an application for registration of the word sign Magicrown as an EU trade mark.

    Operative part

    The Court:

    1. 

    Dismisses the action;

    2. 

    Orders Mühlbauer Technology GmbH to pay the costs.
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