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Document 62016TJ0181

    Judgment of the General Court (First Chamber) of 19 June 2019.
    L'Oréal v European Union Intellectual Property Office.
    EU trade mark — Opposition proceedings — Application for EU word mark MASTER PRECISE — Earlier national figurative mark MASTERS COLORS PARIS — Relative ground for refusal — Likelihood of confusion — Article 8 (1)(b) of Regulation (EC) No 2 07/2009 (now Article 8 (1)(b) of Regulation (EU) 2017/1001).
    Case T-181/16 RENV.

    Judgment of the General Court (First Chamber) of 19 June 2019 –
    L’Oréal v EUIPO — Guinot (MASTER PRECISE)

    (Case T‑181/16 RENV)

    ( EU trade mark  — Opposition proceedings  — Application for EU word mark MASTER PRECISE  — Earlier national figurative mark MASTERS COLORS PARIS  — Relative ground for refusal  — Likelihood of confusion  — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001 ))

    1. 

    EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment

    (Council Regulation No 207/2009, Art. 8(1)(b))

    (see paras 37, 38, 43, 77, 81, 82, 84, 87, 89)

    2. 

    EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark

    (Council Regulation No 207/2009, Art. 8(1)(b))

    (see paras 42, 60)

    3. 

    EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Assessment only on the basis of the dominant element of a complex mark — Conditions

    (Council Regulation No 207/2009, Art. 8(1)(b))

    (see paras 44, 45, 49, 58)

    4. 

    EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Weak distinctive character of the earlier mark — Effect

    (Council Regulation No 207/2009, Art. 8(1)(b))

    (see para. 55)

    5. 

    EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Word mark MASTER PRECISE and figurative mark MASTERS COLORS PARIS

    (Council Regulation No 207/2009, Art. 8(1)(b))

    (see paras 63, 66, 67, 76, 91)

    6. 

    EU trade mark — Decisions of the Office — Principle of equal treatment — Principle of sound administration — EUIPO’s previous decision-making practice — Principle of legality — Need for a strict and complete examination in each particular case

    (Council Regulation No 207/2009)

    (see para. 90)

    Re:

    Action brought against the decision of the Fifth Board of Appeal of EUIPO of 23 February 2016 (Case R 2911/2014-5) relating to opposition proceedings between Guinot and L’Oréal.

    Operative part

    The Court:

    1. 

    Dismisses the action;

    2. 

    Orders L’Oréal to pay the costs.

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