Judgment of the General Court (Fifth Chamber) of 29 June 2018.#hoechstmass Balzer GmbH v European Union Intellectual Property Office.#EU trade mark — Application for a three-dimensional EU trade mark — Shape of a tape measure case — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001).#Case T-691/17.

Judgment of the General Court (Fifth Chamber) of 29 June 2018.
hoechstmass Balzer GmbH v European Union Intellectual Property Office.
EU trade mark — Application for a three-dimensional EU trade mark — Shape of a tape measure case — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001).
Case T-691/17.

Judgment of the General Court (Fifth Chamber) of 29 June 2018.
hoechstmass Balzer GmbH v European Union Intellectual Property Office.
EU trade mark — Application for a three-dimensional EU trade mark — Shape of a tape measure case — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001).
Case T-691/17.

ECLI identifier: ECLI:EU:T:2018:394