Judgment of the General Court (Eighth Chamber) of 7 December 2017.#Colgate-Palmolive Co. v European Union Intellectual Property Office.#EU trade mark — Application for the EU word mark 360° — Absolute grounds for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) — Distinctive character acquired through use — Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001).#Case T-332/16.

Judgment of the General Court (Eighth Chamber) of 7 December 2017.
Colgate-Palmolive Co. v European Union Intellectual Property Office.
EU trade mark — Application for the EU word mark 360° — Absolute grounds for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) — Distinctive character acquired through use — Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001).
Case T-332/16.

Judgment of the General Court (Eighth Chamber) of 7 December 2017.
Colgate-Palmolive Co. v European Union Intellectual Property Office.
EU trade mark — Application for the EU word mark 360° — Absolute grounds for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) — Distinctive character acquired through use — Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001).
Case T-332/16.

ECLI identifier: ECLI:EU:T:2017:876