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Document 62017TA0050

    Case T-50/17: Judgment of the General Court of 30 November 2017 — Mackevision Medien Design v EUIPO (TO CREATE REALITY) (EU trade mark — Application for EU word mark TO CREATE REALITY — Trade mark consisting in an advertising slogan — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 [now Article 7(1)(b) of Regulation (EU) 2017/1001])

    IO C 22, 22.1.2018, p. 40–40 (BG, ES, CS, DA, DE, ET, EL, EN, FR, HR, IT, LV, LT, HU, MT, NL, PL, PT, RO, SK, SL, FI, SV)

    22.1.2018   

    EN

    Official Journal of the European Union

    C 22/40


    Judgment of the General Court of 30 November 2017 — Mackevision Medien Design v EUIPO (TO CREATE REALITY)

    (Case T-50/17) (1)

    ((EU trade mark - Application for EU word mark TO CREATE REALITY - Trade mark consisting in an advertising slogan - Absolute ground for refusal - Lack of distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009 [now Article 7(1)(b) of Regulation (EU) 2017/1001]))

    (2018/C 022/55)

    Language of the case: German

    Parties

    Applicant: Mackevision Medien Design GmbH Stuttgart (Stuttgart, Germany) (represented by: E. Stolz, U. Stelzenmüller and J. Weiser, lawyers)

    Defendant: European Union Intellectual Property Office (represented by: A. Graul and S. Hanne, acting as Agents)

    Re:

    Action brought against the decision of the Fifth Board of Appeal of EUIPO of 20 December 2016 (Case R 995/2016-5) concerning an application for registration of the word sign TO CREATE REALITY as an EU trade mark.

    Operative part of the judgment

    The Court:

    1.

    Dismisses the action;

    2.

    Orders Mackevision Medien Design GmbH Stuttgart to pay the costs.


    (1)  OJ C 104, 3.4.2017.


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