ISSN 1977-091X |
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Official Journal of the European Union |
C 164 |
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English edition |
Information and Notices |
Volume 65 |
Contents |
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II Information |
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INFORMATION FROM EUROPEAN UNION INSTITUTIONS, BODIES, OFFICES AND AGENCIES |
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European Commission |
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2022/C 164/01 |
EN |
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II Information
INFORMATION FROM EUROPEAN UNION INSTITUTIONS, BODIES, OFFICES AND AGENCIES
European Commission
19.4.2022 |
EN |
Official Journal of the European Union |
C 164/1 |
COMMUNICATION FROM THE COMMISSION –
Approval of the content of a draft for a Communication from the Commission – Guidelines on the applicability of Article 101 of the Treaty on the Functioning of the European Union to horizontal co-operation agreements
(2022/C 164/01)
The Commission has approved the content of a draft for a Communication from the Commission – Guidelines on the applicability of Article 101 of the Treaty on the Functioning of the European Union to horizontal co-operation agreements on 1 March 2022.
The draft for a Communication from the Commission – Guidelines on the applicability of Article 101 of the Treaty on the Functioning of the European Union to horizontal co-operation agreements is attached as an Annex to this Communication.
The draft for the Guidelines on the applicability of Article 101 of the Treaty on the Functioning of the European Union to horizontal co-operation agreements is open to public consultation at:
http://ec.europa.eu/competition/consultations/open.html.
ANNEX
Communication from the Commission – Guidelines on the applicability of Article 101 of the Treaty on the Functioning of the European Union to horizontal co-operation agreements
DRAFT
TABLE OF CONTENTS
1. |
Introduction | 8 |
1.1. |
Purpose and structure of these Guidelines | 8 |
1.2. |
Applicability of Article 101 to horizontal cooperation agreements | 9 |
1.2.1. |
Introduction | 9 |
1.2.2. |
Analytical framework | 11 |
1.2.3. |
Assessment under Article 101(1) | 12 |
1.2.4. |
Restrictions of competition by object | 13 |
1.2.5. |
Restrictive effects on competition | 14 |
1.2.6. |
Ancillary restrictions | 15 |
1.2.7. |
Assessment under Article 101(3) | 15 |
1.2.8. |
Horizontal cooperation agreements that generally fall outside the scope of Article 101(1) | 16 |
1.3. |
Relationship with other guidance and legislation | 17 |
2. |
Research and Development Agreements | 18 |
2.1. |
Introduction | 18 |
2.2. |
Relevant markets | 19 |
2.3. |
Assessment under Article 101(1) | 20 |
2.3.1. |
Main competition concerns | 20 |
2.3.2. |
Restrictions of competition by object | 20 |
2.3.3. |
Restrictive effects on competition | 20 |
2.4. |
Agreements covered by the R&D BER | 22 |
2.4.1. |
Distinction between ‘joint R&D’ and ‘paid-for R&D’ and concept of ‘specialisation in the context of R&D’ | 23 |
2.4.2. |
Joint exploitation of the R&D results and concept of specialisation in the context of joint exploitation | 23 |
2.4.3. |
Assignment or licensing of intellectual property rights | 25 |
2.5. |
Conditions for exemption under the R&D BER | 25 |
2.5.1. |
Access to the final results | 25 |
2.5.2. |
Access to pre-existing know-how | 26 |
2.5.3. |
Conditions linked to joint exploitation | 26 |
2.5.4. |
Thresholds, market shares and duration of exemption | 26 |
2.6. |
Hardcore and excluded restrictions | 32 |
2.6.1. |
Hardcore restrictions | 32 |
2.6.2. |
Excluded restrictions | 34 |
2.7. |
Withdrawal of the benefit of the R&D BER | 35 |
2.8. |
Assessment under Article 101(3) of R&D agreements falling outside the scope of the R&D BER | 37 |
2.8.1. |
Efficiency gains | 37 |
2.8.2. |
Indispensability | 37 |
2.8.3. |
Pass-on to consumers | 37 |
2.8.4. |
No elimination of competition | 37 |
2.9. |
Time of the assessment | 37 |
2.10. |
Example | 38 |
3. |
Production Agreements | 40 |
3.1. |
Introduction | 40 |
3.2. |
Relevant markets | 41 |
3.3. |
Assessment under Article 101(1) | 41 |
3.3.1. |
Main competition concerns | 41 |
3.3.2. |
Restrictions of competition by object | 42 |
3.3.3. |
Restrictive effects on competition | 43 |
3.4. |
Agreements covered by the Specialisation BER | 46 |
3.4.1. |
Specialisation agreements | 46 |
3.4.2. |
Other provisions in specialisation agreements | 47 |
3.4.3. |
Joint distribution and the concept of ‘joint’ under the Specialisation BER | 48 |
3.4.4. |
Services under the Specialisation BER | 48 |
3.4.5. |
Competing undertakings: actual or potential competitors | 48 |
3.4.6. |
Market share threshold and duration of the exemption | 48 |
3.4.7. |
Hardcore restrictions in the Specialisation BER | 50 |
3.4.8. |
Withdrawal of the benefit of the Specialisation BER | 50 |
3.5. |
Assessment under Article 101(3) of production agreements falling outside the scope of the Specialisation BER | 51 |
3.5.1. |
Efficiency gains | 51 |
3.5.2. |
Indispensability | 51 |
3.5.3. |
Pass-on to consumers | 51 |
3.5.4. |
No elimination of competition | 52 |
3.6. |
Mobile infrastructure sharing agreements | 52 |
3.7. |
Examples | 54 |
4. |
Purchasing agreements | 57 |
4.1. |
Introduction | 57 |
4.2. |
Assessment under Article 101(1) | 58 |
4.2.1. |
Main competition concerns | 58 |
4.2.2. |
Restrictions of competition by object | 58 |
4.2.3. |
Restrictive effects on competition | 59 |
4.3. |
Assessment under Article 101(3) | 63 |
4.3.1. |
Efficiency gains | 63 |
4.3.2. |
Indispensability | 63 |
4.3.3. |
Pass-on to consumers | 63 |
4.3.4. |
No elimination of competition | 63 |
4.4. |
Examples | 64 |
5. |
Commercialisation Agreements | 66 |
5.1. |
Introduction | 66 |
5.2. |
Assessment under Article 101(1) | 67 |
5.2.1. |
Main competition concerns | 67 |
5.2.2. |
Restrictions of competition by object | 67 |
5.2.3. |
Restrictive effects on competition | 68 |
5.3. |
Assessment under Article 101(3) | 69 |
5.3.1. |
Efficiency gains | 69 |
5.3.2. |
Indispensability | 70 |
5.3.3. |
Pass-on to consumers | 70 |
5.3.4. |
No elimination of competition | 70 |
5.4. |
Bidding consortia | 70 |
5.5. |
Examples | 72 |
6. |
Information exchange | 76 |
6.1. |
Introduction | 76 |
6.2. |
Assessment under Article 101(1) | 78 |
6.2.1. |
Introduction | 78 |
6.2.2. |
Main competition concerns related to information exchange | 79 |
6.2.3. |
The nature of the information exchanged | 80 |
6.2.4. |
The characteristics of the exchange | 82 |
6.2.5. |
Market characteristics | 86 |
6.2.6. |
Restriction of competition by object | 87 |
6.2.7. |
Restrictive effects on competition | 88 |
6.3. |
Assessment under Article 101(3) | 89 |
6.3.1. |
Efficiency gains | 89 |
6.3.2. |
Indispensability | 89 |
6.3.3. |
Pass-on to consumers | 89 |
6.3.4. |
No elimination of competition | 90 |
6.4. |
Examples | 90 |
7. |
Standardisation agreements | 92 |
7.1. |
Introduction | 92 |
7.2. |
Relevant markets | 92 |
7.3. |
Assessment under Article 101(1) | 92 |
7.3.1. |
Main competition concerns | 92 |
7.3.2. |
Restrictions of competition by object | 94 |
7.3.3. |
Restrictive effects on competition | 94 |
7.4. |
Assessment under Article 101(3) | 99 |
7.4.1. |
Efficiency gains | 99 |
7.4.2. |
Indispensability | 99 |
7.4.3. |
Pass on to consumers | 101 |
7.4.4. |
No elimination of competition | 101 |
7.5. |
Examples | 101 |
8. |
Standard terms | 102 |
8.1. |
Definitions | 102 |
8.2. |
Relevant markets | 102 |
8.3. |
Assessment under Article 101(1) | 102 |
8.3.1. |
Main competition concerns | 102 |
8.3.2. |
Restriction of competition by object | 103 |
8.3.3. |
Restrictive effects on competition | 103 |
8.4. |
Assessment under Article 101(3) | 104 |
8.4.1. |
Efficiencies | 104 |
8.4.2. |
Indispensability | 104 |
8.4.3. |
Pass on to consumers | 105 |
8.4.4. |
No elimination of competition | 105 |
8.5. |
Examples | 105 |
9. |
Sustainability Agreements | 106 |
9.1. |
Introduction | 106 |
9.2. |
Sustainability agreements not raising competition concerns | 108 |
9.3. |
Assessment of sustainability agreements under Article 101(1) | 108 |
9.3.1. |
Principles | 108 |
9.3.2. |
Sustainability standardisation agreements | 109 |
9.4. |
Assessment of sustainability agreements under Article 101(3) | 112 |
9.4.1. |
Efficiency gains | 112 |
9.4.2. |
Indispensability | 112 |
9.4.3. |
Pass on to consumers | 113 |
9.4.4. |
No elimination of competition | 117 |
9.5. |
Involvement of public authorities | 117 |
9.6. |
Examples | 117 |
1. INTRODUCTION
1.1. Purpose and structure of these Guidelines
1. |
These Guidelines (1) aim to provide legal certainty by assisting undertakings in the assessment of their horizontal cooperation agreements under the Union competition rules while ensuring an effective protection of competition. They also aim to make it easier for undertakings to cooperate in ways which are economically desirable and thereby, for example, contribute to the green and digital transitions and to fostering the resilience of the internal market (2). |
2. |
The Guidelines set out the principles for the assessment of horizontal cooperation agreements and concerted practices under Article 101 of the Treaty on the Functioning of the European Union (*1) (hereinafter referred to as ‘Article 101’) and provide an analytical framework for the most common types of horizontal cooperation agreements:
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3. |
In addition, as the Commission is committed to the attainment of the objectives of the Green Deal for the European Union (3), these Guidelines provide guidance on how the most common horizontal cooperation agreements will be assessed under Article 101 when they pursue sustainability objectives (Chapter 9). |
4. |
Given the potentially large number of types and combinations of horizontal cooperation and market circumstances in which they may operate, it is difficult to provide specific guidance for every possible scenario. The Guidelines do not constitute a ‘checklist’ which can be applied mechanically. Each case must be assessed on the basis of its own facts. |
5. |
These Guidelines apply to horizontal cooperation agreements concerning goods, services and technologies. |
6. |
Horizontal cooperation agreements may combine different stages of cooperation, for example research and development (‘R&D’) and the production and/or commercialisation of its results. Such agreements are also covered by these Guidelines. When using these Guidelines for the analysis of such integrated cooperation, as a general rule, all the chapters pertaining to the different parts of the cooperation will be relevant. However, for the assessment of whether certain conduct will normally be considered a restriction of competition by object or by effect, what is set out in the chapter pertaining to that part of an integrated cooperation which can be considered its ‘centre of gravity’, prevails for the entire cooperation. |
7. |
Two factors are in particular relevant for the determination of the centre of gravity of integrated cooperation: firstly, the starting point of the cooperation, and, secondly, the degree of integration of the different functions which are combined. Although it is not possible to provide a precise and definite rule that is valid for all cases and all possible combinations, according to the experience gathered it is possible to consider that in general:
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8. |
The centre of gravity test only applies to the relationship between the different chapters of these Guidelines, not to the relationship between different block exemption regulations. The scope of a block exemption regulation is defined by its own provisions. See Chapter 2 for agreements covered by the R&D BER and Chapter 3 for agreements covered by the Specialisation BER. |
9. |
These Guidelines are structured as follows:
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1.2. Applicability of Article 101 to horizontal cooperation agreements
1.2.1. Introduction
10. |
One of the objectives of Article 101 is to ensure that undertakings do not use horizontal cooperation agreements to prevent, restrict or distort competition on the market to the ultimate detriment of consumers. |
11. |
Article 101 applies to undertakings and associations of undertakings. An undertaking is any entity of personal, tangible and intangible elements, engaged in an economic activity, irrespective of its legal status and the way in which it is financed (4). An association of undertakings is a body through which undertakings of the same general type coordinate their conduct on the market (5). This guidance applies to horizontal cooperation agreements between undertakings and decisions of associations of undertakings. |
12. |
When a company exercises decisive influence over another company they form a single economic entity and, hence, are part of the same undertaking (6). Companies that form part of the same undertaking are not considered to be competitors for the purposes of these Guidelines, even if they are both active on the same relevant product and geographic markets. |
13. |
For the purpose of establishing liability for an infringement of Article 101(1), the Court of Justice has established that parent companies and their joint venture form a single economic unit and, therefore, a single undertaking as regards competition law and the relevant market(s), in so far as it is demonstrated that the parent companies of a joint venture exercise decisive influence over that joint venture (7). Hence, when it is demonstrated that the parents exercised decisive influence over the joint venture, the Commission will typically not apply Article 101(1) to agreements and concerted practices between the parent(s) and the joint venture concerning their activity in the relevant market(s) where the joint venture is active. Nevertheless, the Commission will typically apply Article 101(1) to agreements:
|
14. |
The fact that a joint venture and its parents are considered to form part of the same undertaking on a certain market does not prevent the parent companies from being independent on all other markets (8). |
15. |
In order for Article 101 to apply to horizontal cooperation, there must be a form of coordination between competitors - in other words: an agreement between undertakings, a decision by an association of undertakings or a concerted practice.
|
16. |
The existence of an agreement, a concerted practice or decision by an association of undertakings does not in itself indicate that there is a restriction of competition within the meaning of Article 101(1). For ease of reference, unless otherwise stated, in these Guidelines the term ‘agreement’ also covers concerted practices and decisions of associations of undertakings. |
17. |
Horizontal cooperation agreements can be entered into between actual or potential competitors. Two undertakings are treated as actual competitors if they are active on the same product market and geographical market. An undertaking is considered as a potential competitor of another undertaking if, in the absence of the agreement it is likely that the former, within a short period of time (12), would undertake the necessary additional investments or other necessary switching costs to enter the relevant market on which the latter is active. This assessment has to be based on realistic grounds, the mere theoretical possibility to enter a market is not sufficient (13). Where these Guidelines refer to competitors, both actual and potential competitors are intended, unless indicated otherwise.
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1.2.2. Analytical framework
18. |
The assessment under Article 101 consists of two steps. The first step, under Article 101(1), is to assess whether an agreement between undertakings, which is capable of affecting trade between Member States, has an anti-competitive object or actual or potential (16) restrictive effects on competition. |
19. |
The second step, under Article 101(3), which only becomes relevant when an agreement is found to be restrictive of competition within the meaning of Article 101(1), is to determine the pro-competitive benefits produced by that agreement and to assess whether those pro-competitive effects outweigh the restrictive effects on competition (17). The balancing of restrictive and pro-competitive effects is conducted exclusively within the framework laid down by Article 101(3) (18). If the pro-competitive effects do not outweigh a restriction of competition, Article 101(2) stipulates that the agreement shall be automatically void. |
20. |
Article 101 does not apply where the anti-competitive conduct of undertakings is required either by national legislation, or by a national legal framework which precludes all scope for competitive activity for the undertakings involved (19). In such situations, undertakings are precluded from engaging in autonomous conduct which might prevent, restrict or distort competition (20). The fact that public authorities encourage a horizontal cooperation agreement does not mean that it is permissible under Article 101 (21). Undertakings remain subject to Article 101 if a national law merely encourages or makes it easier for them to engage in autonomous anti-competitive conduct. In certain cases, undertakings are encouraged by public authorities to enter into horizontal cooperation agreements in order to attain a public policy objective by way of self-regulation. |
1.2.3. Assessment under Article 101(1)
1.2.3.1.
21. |
Horizontal cooperation agreements can lead to substantial economic benefits, including sustainability benefits, in particular if they combine complementary activities, skills or assets. Horizontal cooperation can be a means to share risk, save costs, increase investments, pool know-how, enhance product quality and variety and launch innovation faster. Similarly, horizontal cooperation can be a means to address shortages and disruptions in supply chains or reduce dependencies on certain products, services and technologies. |
22. |
Horizontal cooperation agreements may however also limit competition in several ways. The agreement may for instance lead to a loss of competition on the relevant market, risk collusion between the parties or give rise to anti-competitive foreclosure concerns. |
1.2.3.2.
23. |
The potential effect of horizontal cooperation agreements may be the loss of competition between the parties to the agreement. Competitors can benefit from the reduction of competitive pressure that results from the agreement and may therefore find it profitable to increase their prices or adversely affect the other parameters of competition on the market. |
24. |
For the competitive assessment of the agreement it is relevant whether:
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1.2.3.3.
25. |
A horizontal cooperation agreement may also decrease the parties’ decision-making independence and as a result increase the likelihood that they will coordinate their behaviour in order to reach a collusive outcome. However, it may also make coordination easier, more stable or more effective for parties that were already coordinating before, either by making the coordination more robust or by permitting them to achieve even higher prices. Horizontal cooperation can for instance lead to the disclosure of strategic information thereby increasing the likelihood of coordination among the parties within or outside the field of the cooperation. Moreover, parties may achieve significant commonality of costs (that is to say, the proportion of variable costs which the parties have in common), allowing them to more easily coordinate market prices and output. |
26. |
For the competitive assessment of the agreement it is relevant whether:
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1.2.3.4.
27. |
Some horizontal cooperation agreements, for example production and standardisation agreements, may also give rise to anti-competitive foreclosure concerns. Through anti-competitive means, competitors would then be impeded from competing effectively, for example by denying them access to an important imput or blocking an important route to the market. An exchange of commercially sensitive information or data may also place unaffiliated competitors at a significant competitive disadvantage as compared to the undertakings affiliated within the exchange system. |
1.2.4. Restrictions of competition by object
28. |
Certain types of cooperation between undertakings can be regarded, by their very nature as being harmful to the proper functioning of normal competition (22). In such cases, it is not necessary to examine the actual or potential effects of the behaviour on the market, once its anti-competitive object has been established (23). |
29. |
In order for a horizontal cooperation agreement to be regarded as having an anti-competitive object, it is sufficient that it has the potential to have a negative impact on competition. In other words, the agreement must simply be capable in an individual case, having regard to the specific legal and economic context, of resulting in the prevention, restriction or distortion of competition within the internal market (24). |
30. |
In order to find that an agreement has an anti-competitive object, there does not need to be a direct link between the agreement and consumer prices (25). Article 101 is designed to protect not only the immediate interests of individual competitors or consumers but also to protect the structure of the market and thus competition as such (26). |
31. |
The concept of restriction of competition ‘by object’ can be applied to practices for which, after an individual and detailed examination, it is demonstrated that they present a sufficient degree of harm to competition (27). |
32. |
In order to assess whether an agreement has an anti-competitive object, the following elements are taken into account:
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33. |
When determining that legal and economic context, it is also necessary to take into consideration (28):
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34. |
Where the parties raise possible pro-competitive effects of the agreement, which should not only be demonstrated and relevant, but also specifically related to the agreement concerned and sufficiently significant, the Commission will take due account of this (30). |
35. |
The parties’ intention is not a necessary factor in determining whether an agreement has an anti-competitive object, but it may be taken into account (31). |
1.2.5. Restrictive effects on competition
36. |
A horizontal cooperation agreement that does not in itself reveal a sufficient degree of harm to competition, can still have restrictive effects on competition. For a horizontal cooperation agreement to have restrictive effects on competition, it must have, or be likely to have, an appreciable adverse impact on at least one of the parameters of competition on the market, such as price, output, product quality, product variety or innovation. To establish whether this is the case, it is necessary to assess competition within the actual context in which it would occur if that agreement had not existed (32). Agreements can have restrictive effects by appreciably reducing competition between the undertakings that are parties to the agreement or between any one of them and third parties (33). |
37. |
In order to assess whether an agreement has restrictive effects, the following elements are relevant:
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38. |
Sometimes undertakings conclude horizontal cooperation agreements as they would not be able to independently carry out the project or activity covered by the cooperation on the basis of objective factors, for instance, due to the limited technical capabilities of the parties. Such horizontal cooperation agreements will normally not give rise to restrictive effects on competition within the meaning of Article 101(1) unless the parties could have carried out the project with less stringent restrictions (37). |
1.2.6. Ancillary restrictions
39. |
A horizontal cooperation agreement that is compliant with Article 101(1) may still restrict the commercial autonomy of the parties to that agreement. Such a so-called ‘ancillary restraint’ may in itself also be compliant with Article 101(1) if it is objectively necessary to implement the horizontal cooperation agreement and proportionate to the objectives thereof (38). In such cases it is necessary to examine whether the agreement would be impossible to carry out in the absence of the restriction in question (39). The fact that the operation or the activity at stake is simply more difficult to implement, or less profitable without the restriction concerned, does not make that restriction ‘objectively necessary’ and thus ancillary (40). |
1.2.7. Assessment under Article 101(3)
40. |
The assessment of restrictions of competition by object or effect under Article 101(1) is only one side of the analysis. The other side, which is reflected in Article 101(3), is the assessment of the pro-competitive effects of restrictive agreements (41). Where, in an individual case, a restriction of competition by object or by effect, within the meaning of Article 101(1), has been proven, Article 101(3) can be invoked as a defence. According to Article 2 of Council Regulation (EC) No 1/2003 of 16 December 2002 on the implementation of the rules on competition laid down in Articles 81 and 82 of the Treaty (42), the burden of proof under Article 101(3) rests on the undertaking(s) invoking the benefit of this provision. Therefore, the factual arguments and the evidence provided by the undertaking(s) must enable the Commission to arrive at the conviction that the agreement in question is sufficiently likely to give rise to pro-competitive effects (43). |
41. |
The application of the exception rule of Article 101(3) is subject to four cumulative conditions, two positive and two negative:
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42. |
The R&D BER and Specialisation BER are based on Article 101(3). They are based on the premise that the combination of complementary skills or assets can be the source of substantial efficiencies in R&D and specialisation agreements. This may also be the case for other types of horizontal cooperation agreements. The analysis of the efficiencies of an individual agreement under Article 101(3) is therefore to a large extent a question of identifying the complementary skills and assets that each of the parties brings to the agreement and evaluating whether the resulting efficiencies are such that the conditions of Article 101(3) are fulfilled.
|
43. |
Horizontal cooperation agreements that do not involve the combination of complementary skills or assets are less likely to lead to efficiency gains that benefit consumers. Such agreements may reduce duplication of certain costs, for instance because certain fixed costs can be eliminated. However, fixed cost savings are, in general, less likely to result in benefits to consumers than savings in, for instance, variable or marginal costs. |
1.2.8. Horizontal cooperation agreements that generally fall outside the scope of Article 101(1)
44. |
Agreements that are not capable of appreciably affecting trade between Member States (lack of effect on trade) or which do not appreciably restrict competition (agreements of minor importance) fall outside the scope of Article 101(1) (45). The Commission has provided guidance on the lack of effect on trade in the Commission Guidelines on the effect on trade concept contained in Articles 81 and 82 of the Treaty (hereinafter ‘Effect on Trade Guidelines’) (46), and on agreements of minor importance in the Commission Notice on agreements of minor importance which do not appreciably restrict competition under 101(1) of the Treaty on the Functioning of the European Union (hereinafter ‘De Minimis Notice’) (47). These Guidelines are without prejudice to the Effect on Trade Guidelines and the De Minimis Notice, as well as any future Commission guidance in this respect. |
45. |
The Effect on Trade Guidelines set out the principles developed by the Union Courts to interpret the effect on trade concept and indicate when agreements are unlikely to be capable of appreciably affecting trade between Member States. They include a negative rebuttable presumption that applies to all agreements within the meaning of Article 101(1) irrespective of the nature of the restrictions included in such agreements, thus applying also to agreements containing hardcore restrictions (48). According to this presumption, horizontal cooperation agreements are in principle not capable of appreciably affecting trade between Member States when:
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46. |
As set out in the De Minimis Notice, horizontal cooperation agreements entered into by actual or potential competitors do not appreciably restrict competition within the meaning of Article 101(1) if the aggregate market share held by the parties to the agreement does not exceed 10 % on any of the relevant markets affected by the agreement (50). This general rule is subject to two exceptions. Firstly, as regards hardcore restrictions, Article 101(1) applies irrespective of the parties’ market shares (51). This is because an agreement that may affect trade between Member States and which has an anti-competitive object may by its nature and independently of any concrete effect constitute an appreciable restriction on competition (52). Secondly, the 10 % market share threshold is reduced to 5 % where, in a relevant market, competition is restricted by the cumulative effect of parallel networks of agreements (53). |
47. |
Furthermore, there is no presumption that horizontal agreements concluded by undertakings of which one or more has an individual market share exceeding 10 % automatically fall within Article 101(1). Such agreements may still lack an appreciable effect on trade between Member States or they may not constitute an appreciable restriction of competition (54). They therefore need to be assessed in their legal and economic context. These Guidelines include criteria for the individual assessment of such agreements |
1.3. Relationship with other guidance and legislation
48. |
Agreements that are entered into between undertakings operating at a different level of the production or distribution chain, that is to say, vertical agreements, are in principle dealt with in Commission Regulation (EU) No …/2022 of XX April 2022 on the application of Article 101(3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices (55) (hereinafter referred to as ‘Regulation (EU) No …/2022’ or ‘VBER’) and the Communication from the Commission – Commission Notice – Guidelines on Vertical Restraints (hereinafter referred to as ‘Vertical Guidelines’) (56). However, to the extent that vertical agreements, for example, distribution agreements, are concluded between competitors, the effects of the agreement on the market and the possible competition problems can be similar to horizontal agreements. Therefore, vertical agreements between competitors fall under these Guidelines (57). Should there be a need to also assess such agreements under the VBER and the Vertical Guidelines, this will be specifically stated in the relevant chapter of these Guidelines. In the absence of such a reference, only these Guidelines will be applicable to vertical agreements between competitors. |
49. |
Where these Guidelines refer to the relevant market: the Commission Notice on the definition of relevant market for the purposes of Union competition law (hereinafter referred to as ‘Market Definition Notice’) can provide guidance on the rules, criteria and evidence which the Commission uses when considering market definition issues (58). The relevant market for the purpose of applying Article 101 to horizontal cooperation agreements should therefore be defined on the basis of that guidance and any future guidance relating to the definition of relevant markets for the purposes of Union competition law. |
50. |
Although these Guidelines contain references to cartels, they are not intended to give any guidance as to what does and does not constitute a cartel as defined by the decisional practice of the Commission and the case-law of the Court of Justice of the European Union. |
51. |
These Guidelines apply to the most common types of horizontal cooperation agreements irrespective of the level of integration they entail with the exception of operations constituting a concentration within the meaning of Article 3 of Council Regulation (EC) No 139/2004 of 20 January 2004 on the control of concentrations between undertakings (59) (hereinafter referred to as the ‘Merger Regulation’) as would be the case, for example, with joint ventures performing on a lasting basis all the functions of an autonomous economic entity (‘full-function joint ventures’) (60). |
52. |
These Guidelines do not apply to agreements, decisions and concerted practices of producers of agricultural products that relate to the production of or trade in agricultural products and that aim to apply a sustainability standard higher than mandated by Union or national law and exempted from Article 101(1) pursuant to Article 210a of Regulation (EU) No 1308/2013 establishing a common organisation of the markets in agricultural products (61). These Guidelines are without prejudice to the Guidelines the Commission will issue in accordance with Article 210a(5) of that Regulation. However, agreements, decisions and concerted practices of producers of agricultural products that relate to the production of or trade in agricultural products and that do not meet the conditions of Article 210a, are subject to Article 101(1). |
53. |
The assessment under Article 101 as described in these Guidelines is without prejudice to the possible parallel application of Article 102 of the Treaty to horizontal cooperation agreements (62). |
54. |
These Guidelines are without prejudice to the interpretation the Court of Justice of the European Union may give to the application of Article 101 to horizontal cooperation agreements. |
55. |
These Guidelines replace the Commission Guidelines on the applicability of Article 101 of the Treaty on the Functioning of the European Union to horizontal cooperation agreements (63) which were published by the Commission in 2011 and do not apply to the extent that sector specific rules apply as is the case for certain agreements with regard to agriculture (64) or transport (65). The Commission will continue to monitor the operation of the R&D BER and Specialisation BER and these Guidelines based on market information from stakeholders and national competition authorities and may revise these Guidelines in the light of future developments and of evolving insight. |
2. RESEARCH AND DEVELOPMENT AGREEMENTS
2.1. Introduction
56. |
The purpose of this Chapter is to provide guidance on the scope and competitive assessment of R&D agreements. |
57. |
R&D agreements vary in form and scope. They include outsourcing agreements for certain R&D activities, agreements covering the joint improvement of existing technologies and cooperation concerning the research, development and marketing of completely new products. The R&D cooperation may take the form of a cooperation agreement or of cooperation in a jointly controlled company (66). This also includes cooperation between competitors in looser forms, such as technical cooperation in working groups. |
58. |
R&D agreements may be concluded by large undertakings, SMEs (67), academic bodies or research institutes or any combination of them (68). |
59. |
R&D cooperation may not only affect competition in existing product or technology markets, but also competition in innovation. |
60. |
For the purpose of the R&D BER and this Chapter of the Guidelines, ‘competition in innovation’ (69) refers to R&D efforts for new products and/or technologies, that create their own new market (70) and to R&D poles, i.e. R&D efforts directed primarily towards a specific aim or objective arising out of the R&D agreement (71). The specific aim or objective of an R&D pole cannot yet be defined as a product or a technology or involves a substantially broader target than a specific product or technology on a specific market. |
61. |
The assessment of R&D agreements under Article 101(1) is covered by Section 2.3 of these Guidelines. R&D agreements may benefit from the safe harbour established by the R&D BER (72). The block exemption is based on the consideration that – to the extent that R&D agreements are caught by Article 101(1) and fulfill the criteria set out in the R&D BER – they will typically fulfill the four conditions laid down in Article 101(3). Section 2.4 of these Guidelines describes the agreements covered by the R&D BER. The conditions for exempting R&D agreements are explained in Section 2.5 - Conditions for exemption. The hardcore and excluded restrictions described in Section 2.6 of these Guidelines aim at ensuring that only restrictive agreements that can reasonably be expected to fulfil the conditions of Article 101(3) benefit from the exemption provided for in Article 2 of the R&D BER. |
62. |
The safe harbour applies as long as the benefit of the block exemption has not been withdrawn in an individual case by the Commission or the competition authority of a Member State (‘NCA’) pursuant to Article 29 of Council Regulation (EC) No 1/2003 of 16 December 2002 on the implementation of the rules on competition laid down in Articles 81 and 82 of the Treaty (73) (Section 2.7 of these Guidelines). |
63. |
Where the safe harbour provided by the R&D BER does not apply to an R&D agreement, then it must be examined whether, in the individual case, the R&D agreement falls within the scope of Article 101(1) and if so whether the conditions of Article 101(3) are satisfied – this is described in Section 2.8 of these Guidelines while Section 2.9 sets out the relevant time of assessment. |
2.2. Relevant markets
64. |
The Market Definition Notice provides guidance on the rules, criteria and evidence which the Commission uses when considering market definition issues (74). The relevant market for the purpose of applying Article 101 to R&D agreements should therefore be defined on the basis of that guidance or any future guidance relating to the definition of relevant markets for the purposes of Union competition law, as applicable. |
65. |
Under the R&D BER, a relevant product or technology market is the market for the products or technologies capable of being improved, substituted or replaced by the contract products or technologies (75). |
2.3. Assessment under Article 101(1)
2.3.1. Main competition concerns
66. |
R&D agreements can give rise to different competition concerns, in particular they can directly limit competition between the parties, lead to anti-competitive foreclosure of third parties or to a collusive outcome on the market. |
67. |
Where R&D cooperation directly limits or restricts competition between the parties or facilitates a collusive outcome on the market, this may lead to higher prices, less choice for consumers or lower quality of products or technologies. This could also lead to reduced or slowed-down innovation and thereby to worse or fewer products or technologies coming to the market. It can also lead to products or technologies reaching the market later than they otherwise would. |
68. |
Anti-competitive foreclosure of third parties may arise in particular, when at least one party to the R&D agreement has the right to exclusive exploitation of the results of the R&D and at least one party has a significant degree of market power. |
2.3.2. Restrictions of competition by object
69. |
Agreements relating to R&D restrict competition by object if their main purpose is not R&D, but to serve as a tool to engage in a cartel or in other by object infringements under Article 101(1), such as price fixing, output limitation, market allocation or restrictions of technical development. |
70. |
An R&D agreement may restrict technical development when, instead of cooperating for promoting technical and economic progress, the parties use the R&D cooperation to (a) prevent or delay the market entry of products or technologies, (b) coordinate the characteristics of products or technologies which are not covered by the R&D agreement or (c) limit the potential of a jointly developed product or technology when they bring such a product or technology individually to the market. |
2.3.3. Restrictive effects on competition
2.3.3.1.
71. |
Many R&D agreements do not fall under Article 101(1) when they are concluded by undertakings with complementary skills that would not otherwise have been able to conduct the R&D on their own. |
72. |
Moreover, R&D cooperation between not competing undertakings (76) generally does not give rise to restrictive horizontal effects on competition. |
73. |
The competitive relationship between the parties has to be analysed in the context of the affected existing markets (77) and in the context of innovation (78). |
74. |
If, on the basis of objective factors, the parties would not be able to carry out the necessary R&D independently, the R&D agreement will normally not have restrictive effects on competition. A party may not be able to carry out the R&D independently, for instance, where it has limited technical capabilities or limited access to finance, skilled workers, technologies or other resources. |
75. |
Outsourcing of previously captive R&D is a specific form of R&D cooperation. In such a scenario, the R&D is often carried out by specialised undertakings, research institutes or academic bodies, which are not active in the exploitation of the results. Normally, such agreements are combined with a transfer of know-how and/or an exclusive supply clause concerning the possible results. Due to the complementary nature of the cooperating parties (for instance regarding their skills or technologies) in such a scenario, such agreements do not usually give rise to restrictive effects on competition within the meaning of Article 101(1). |
76. |
R&D cooperation which does not include the joint exploitation of possible results by means of licensing, production and/or marketing rarely gives rise to restrictive effects on competition within the meaning of Article 101(1). Those R&D agreements can however give rise to anti-competitive effects, for example if, as a result of the R&D agreement, competition at innovation level is appreciably reduced. |
2.3.3.2.
77. |
R&D agreements are only likely to give rise to restrictive effects on competition where the parties to the R&D cooperation have market power. |
78. |
There is no absolute threshold above which it can be presumed that an R&D agreement creates or maintains market power and thus is likely to give rise to restrictive effects on competition within the meaning of Article 101(1). However, R&D agreements between undertakings competing for existing products and/or technologies are covered by the exemption in the R&D BER provided that their combined market share does not exceed 25 % on the relevant product and technology markets and that the other conditions for the application of the R&D BER are fulfilled. |
79. |
The R&D BER also covers R&D agreements between undertakings competing in innovation. These agreements are covered by the exemption in the R&D BER provided that there are three or more competing R&D efforts (79), in addition to and comparable with those of the parties to the agreement. The other conditions for the application of the R&D BER will also have to be fulfilled. Subject to these conditions, an agreement between undertakings competing in innovation (80) would be unlikely to have restrictive effects in the internal market given that the parties will likely not be able to profitably maintain innovation below competitive levels for a longer period of time. |
80. |
The stronger the combined position of the parties on existing markets and/or the lower the number of competing R&D efforts in addition to and comparable with those of the parties, the more likely it is that the R&D agreement can cause restrictive effects on competition (81). |
2.3.3.3.
81. |
If the R&D is directed at the improvement of existing products or technologies, possible effects concern the relevant market(s) for those existing products or technologies. Effects on prices, output, product quality, product variety or technical development in existing markets are, however, only likely if the parties together have a strong position, entry is difficult and there are only few other remaining competitors. Furthermore, if the R&D only concerns a relatively minor input of a final product, foreclosure effects in those final products are, if any, very limited. |
82. |
If the R&D is directed at the substitution or replacement of an existing product or technology, possible effects may concern the slowing down of the development of the replacing product or technology. This is in particular the case if the parties have market power on the existing product or technology market and they are also the only ones engaged in R&D for developing a replacement for that existing product or technology. A similar effect can occur if a major player in an existing market cooperates with a much smaller or a potential competitor who is just about to emerge with a product or technology and which may endanger the incumbent’s position. |
83. |
If the parties also include in their agreement the joint exploitation (e.g. production and/or the distribution) of the contract products or contract technologies, the effects on competition have to be examined more closely. In particular, if the parties are strong competitors, restrictive effects on competition in the form of increased prices or reduced output in existing markets are more likely. If, however, the joint exploitation is only done by means of licensing to third parties, restrictive effects such as foreclosure problems are unlikely. |
2.3.3.4.
84. |
R&D efforts which concern the R&D of new products or technologies, as well as R&D poles are captured by the concept of competition in innovation for the purpose of this Chapter. |
85. |
A new product or technology does not merely improve, substitute or replace existing products or technologies. The demand for the new product or technology will, if emerging, create a new separate market. |
86. |
R&D poles are R&D efforts directed primarily towards a specific aim or objective. The specific aim or objective of an R&D pole cannot yet be defined as a product or a technology or involves a substantially broader target than products or technologies on a specific market. |
87. |
Effects on price and output on existing markets are rather unlikely for such R&D efforts at the time of the assessment of the R&D cooperation, as the R&D effort cannot yet be defined as aiming at a product or a technology. The analysis would therefore have to focus on possible restrictions of competition at innovation level concerning, for instance, the quality and variety of possible future products or technologies and/or the speed or level of innovation. Those restrictive effects can arise where two or more of the few undertakings independently engaging in (for example) the R&D of a new product (in particular when they are at a stage where they are near to launching the new product), start to cooperate instead of developing the new product separately. Such effects are typically the direct result of the cooperation between the parties. |
88. |
Innovation may be restricted even by a pure R&D agreement. In general, however, R&D cooperation concerning new products or technologies or R&D poles is unlikely to give rise to restrictive effects on competition unless there is only a limited number of competing R&D efforts that remains in addition to those of the parties to the R&D cooperation. |
2.4. Agreements covered by the R&D BER
89. |
The benefit of the exemption established by the R&D BER covers those R&D agreements for which it can be assumed with sufficient certainty that they satisfy the conditions of Article 101(3) (82). |
90. |
The R&D BER covers R&D agreements entered into between two or more parties which relate to the conditions under which those parties pursue (83):
|
91. |
The R&D BER draws a distinction between contract products or contract technologies:
|
92. |
Under the R&D BER, the concept of ‘research and development’ means activities aimed at acquiring know-how relating to existing or new products, technologies or processes, the carrying out of theoretical analysis, systematic study or experimentation, including experimental production, technical testing of products or processes, the establishment of the necessary facilities and the obtaining of intellectual property rights for the results. |
2.4.1. Distinction between ‘joint R&D’ and ‘paid-for R&D’ and concept of ‘specialisation in the context of R&D’
93. |
The R&D BER distinguishes between ‘joint R&D’ and ‘paid-for R&D’. |
94. |
When the parties pursue joint R&D, their agreement can provide for one of the following ways in which the R&D activities are carrried out (88):
|
95. |
Paid-for R&D means R&D that is carried out by at least one party whereas at least one other party finances the R&D but does not carry out any of the R&D activities itself (the financing party). |
96. |
The distinction between joint R&D and paid-for R&D in the R&D BER is relevant for the purpose of the calculation of market shares. For paid-for R&D, the parties will need to also include R&D agreements concluded by the financing party with third parties, with regard to the same contract products or contract technologies, for the purposes of calculating the combined market shares – see Section 2.5.4.2 below. |
2.4.2. Joint exploitation of the R&D results and concept of specialisation in the context of joint exploitation
97. |
The R&D BER explicitly covers agreements that include the joint exploitation of the R&D results. Such agreements are, however, subject to specific provisions. |
98. |
The concept of ‘exploitation of the results’ is rather wide and comprises the production or distribution of the contract products or the application of the contract technologies or the assignment or licensing of intellectual property rights or the communication of know-how required for such production or application (90). |
99. |
Under the R&D BER, joint exploitation of the results of the R&D may only pertain to results which are:
|
100. |
Conversely, this means that, in order to benefit from the exemption in Article 2 of the R&D BER, the scope of an R&D agreement which includes joint exploitation cannot pertain to results which are not protected by intellectual property or know-how and which are not indispensable for the production of the contract products or the application of the contract technologies. |
101. |
The joint exploitation of the results of joint or paid-for R&D can take place either in the context of the original R&D agreement or in the context of a subsequent agreement covering the joint exploitation of the results of a prior R&D agreement between the same parties (91). If the parties choose to carry out the joint exploitation of the results of a prior R&D agreement pursuant to a subsequent agreement, the prior R&D agreement must also meet the conditions of the R&D BER in order for the subsequent joint exploitation agreement to be covered by the exemption provided for in Article 2 of the R&D BER. |
102. |
The R&D BER provides for three different ways in which the results of the R&D can be jointly exploited (92):
|
103. |
Practices constituting specialisation in the context of exploitation will not be treated as hardcore restrictions (94). In addition, where the parties specialise in the context of exploitation, they may limit access to the results for the purposes of such exploitation accordingly (95). This means that an R&D agreement can, for instance, restrict the exploitation rights of the parties for certain territories, customers or fields of use. If the parties agree that each of them can distribute the contract products (and thus they have not opted for a joint distribution model and they have not agreed that only the party producing the contract products may distribute them), the parties charged with the production of the contract products by way of specialisation must be required to fulfil orders for supplies of the contract products from the other parties (96). |
104. |
Lastly, as mentioned in Section 2.5.4 below, if the R&D agreement covers joint exploitation of the R&D results, the exemption under the R&D BER applies: (i) for the duration of the R&D and (ii) for an additional period of seven years after the contract products or contract technologies are first put on the market within the internal market (97). |
2.4.3. Assignment or licensing of intellectual property rights
105. |
The exemption of the R&D BER also applies to agreements which include provisions on the assignment or licensing of intellectual property rights, provided that those provisions do not constitute the primary object of the R&D agreement but are directly related to and necessary for the implementation of such agreements (98). |
106. |
This exemption covers the assignment or licensing to one or more of the parties or to an entity which the parties establish to carry out the joint R&D, the paid-for R&D or the joint exploitation (99). |
107. |
In these cases, the assignment or licensing will therefore be subject to the provisions of the R&D BER and not to those of the Technology Transfer Block Exemption Regulation (100). However, in the context of R&D agreements, the parties can also determine the conditions for licensing of the results of the R&D to third parties. Such licence agreements are not covered by the R&D BER but may be covered by the block exemption in the Technology Transfer Block Exemption Regulation if the conditions set out therein are fulfilled (101). |
2.5. Conditions for exemption under the R&D BER
2.5.1. Access to the final results
108. |
The first condition for benefiting from the exemption under the R&D BER is that all parties have full access to the final results of the R&D for two purposes (102):
|
109. |
According to the R&D BER, full access to the final results of the R&D shall also include any resulting intellectual property rights and know-how. It shall be granted as soon as the results of the R&D become available (103). |
110. |
Depending on their capabilities and commercial needs, the parties may make unequal contributions to their R&D cooperation. Therefore, in order to reflect, and to make up for, the differences in the value or the nature of the parties’ contributions, an R&D agreement may state that one party is to compensate another for obtaining access to the results for the purposes of further research or exploitation. Compensation is not mandatory, but if it is provided for in the R&D agreement then compensation must not be so high as to effectively impede full access to the results. |
111. |
In order to qualify for an exemption under the R&D BER, the right of access to the results of the R&D cannot be limited if such access is required for conducting further research (104). |
112. |
However, under certain circumstances, access to the results for the purposes of exploitation may be restricted and the R&D agreement may still benefit from exemption under the R&D BER. This is the case for R&D agreements with the following parties which may agree to confine their use of the results for the purposes of further research only (and therefore not for exploitation):
|
113. |
In addition, access to the results for the purposes of exploitation may also be limited where the parties limit their rights of exploitation in accordance with the R&D BER, in particular where they specialise in the context of exploitation (106). This means that the parties will be allowed to impose restrictions upon each other regarding the exploitation of the results (such as restrictions in relation to certain territories, customers or fields of use). |
2.5.2. Access to pre-existing know-how
114. |
The second condition for benefitting from the exemption under the R&D BER refers to access to pre-existing know-how. This condition only applies to R&D agreements that exclude the joint exploitation of the R&D results and is limited to know-how that is indispensible for the exploitation of the R&D results (107). |
115. |
Such agreements must stipulate that each party must be granted access to any pre-existing know-how of the other parties if this know-how is indispensable for the purposes of the party’s exploitation of the results. This does not mean that the parties have to include all their pre-existing know-how within the scope of the R&D agreement. However, they will have to identify the know-how that is indispensable for exploiting the results. The R&D agreement may provide that the parties compensate each other for giving access to their pre-existing know-how. Such compensation must, however, not be so high as to effectively impede such access (108). |
116. |
The condition to provide access to pre-existing know-how is without prejudice to the condition to provide full access to the results of the R&D set out in Article 3 of the R&D BER This means that a given R&D agreement may, under certain conditions, have to include provisions both as regards access to pre-existing know-how and as regards final results of the R&D, in order to benefit from the exemption. |
2.5.3. Conditions linked to joint exploitation
117. |
The R&D BER includes two further conditions which concern the joint exploitation of the R&D results. As set out in Section 2.4.2, the scope of joint exploitation must be limited to R&D results that are protected by intellectual property rights or constitute know-how and which are indispensable for the production of the contract products or the application of the contract technologies. |
118. |
Second, if the parties agree that each of them can distribute the contract products (and thus they have not opted for a joint distribution model and they have not agreed that only the party producing the contract products may distribute them), the parties charged with the production of the contract products by way of specialisation must be required to fulfil orders for supplies of the contract products from the other parties (109). |
2.5.4. Thresholds, market shares and duration of exemption
119. |
It can in general be presumed for the application of Article 101(3) of the Treaty, that below a certain level of market power the positive effects of R&D agreements will outweigh any negative effects on competition (110). |
120. |
The R&D BER relies on two metrics for capturing those R&D agreements that remain below a certain level of market power: (i) a market share threshold for undertakings competing for existing products and/or technologies; and (ii) a threshold for undertakings competing in innovation based on the existence of a minimum number of competing R&D efforts (three in addition to the one of the parties to the R&D agreement). |
2.5.4.1.
121. |
In order to determine the competitive relationship between the parties, it is necessary to examine whether the parties could have been competing undertakings in the absence of the R&D agreement (111). |
122. |
In general, agreements between undertakings competing for an existing product and/or technology and agreements between undertakings competing in innovation pose a greater risk to competition than agreements between undertakings not competing with each other. Agreements between not competing undertakings will only in rare instances give rise to horizontal restrictive effects on competition (112). |
(A) UNDERTAKINGS COMPETING FOR AN EXISTING PRODUCT AND/OR TECHNOLOGY
123. |
For the purpose of the R&D BER, an ‘undertaking competing for an existing product and/or technology’ means an actual or a potential competitor:
|
124. |
Potential competition has to be assessed on a realistic basis. For instance, parties cannot be defined as potential competitors simply because the cooperation enables them to carry out the R&D activities. The decisive question is whether each party independently has the necessary means as regards assets, know-how and other resources (113). |
125. |
R&D agreements covered by the R&D BER concerning existing products and/or technologies can for example take the following forms:
|
(B) UNDERTAKINGS COMPETING IN INNOVATION
126. |
For the purpose of the R&D BER, undertakings competing in innovation are undertakings that are not competing for an existing product and/or technology (114) and that independently engage, or in the absence of the R&D agreement would be able and likely to independently engage, in R&D efforts which concern:
|
127. |
With regard to new products and/or technologies, if the R&D agreement concerns both new products and technologies, the parties shall assess whether they are undertakings competing both as regards the technology and the product that may be developed. |
128. |
The assessment of likely substitutability of new products and/or technologies should focus on whether consumers, once the products and/or technologies enter the market, are likely to regard these new products and/or technologies as interchangeable or substitutable by reason of their characteristics (115), their projected prices and their intended use. |
129. |
In order to be seen as competing, R&D poles must pursue substantially the same aim or objective as the one(s) to be covered by the R&D agreement. This shall be determined based on reliable information concerning, for example, the nature and scope of the R&D effort. |
130. |
R&D agreements between undertakings competing in innovation covered by the R&D BER can for example take the following forms:
|
(C) NOT COMPETING UNDERTAKINGS
131. |
The R&D BER defines ‘not competing undertaking’ as an undertaking that is neither an undertaking competing for an existing product and/or technology nor an undertaking competing in innovation. The parties to an R&D agreement would be considered as not competing undertakings in the case of, for example an undertaking engaged in R&D efforts for a product capable of being improved, substituted or replaced by the contract product and an undertaking conducting research in an R&D pole. |
2.5.4.2.
(A) MARKET SHARE THRESHOLDS FOR UNDERTAKINGS COMPETING FOR AN EXISTING PRODUCT AND/OR TECHNOLOGY
132. |
If two or more of the parties to the R&D agreement are competing undertakings for existing products and/or technologies, the exemption shall apply subject to a market share threshold of 25 %, calculated at the time the R&D agreement is entered into. This threshold applies in the following way, depending on whether the R&D agreement involves joint R&D or a paid-for R&D (116):
|
133. |
If the results of the joint or paid-for R&D are not jointly exploited, the exemption under the R&D BER applies for the duration of the R&D. |
134. |
If, however, the results of the joint or paid-for R&D are jointly exploited, the parties will continue to benefit from the exemption for seven years from the time the contract products or contract technologies are first put on the market within the internal market (119) if the market share threshold was met (i) at the time of entering into the agreement pursuing joint or paid-for R&D and which includes joint exploitation (120) or (ii) for those R&D agreements under which the parties pursue the joint exploitation of the results of a prior agreement (121), at the time of entering into such prior agreement (122). |
135. |
After the end of the seven year-period referred to in Article 6 paragraph 4 of the R&D BER, the exemption continues to apply as long as the combined market share of the parties does not exceed 25 % on the markets to which the contract products or contract technologies belong. This means that the parties would need to assess, at that moment in time, to which market the contract product or contract technologies belong and whether their combined market share does not exceed 25 %. If the combined market share rises above 25 % after the expiry of the seven year period, the exemption in the R&D BER continues to apply for two consecutive calendar years following the year in which the threshold was first exceeded (123). |
(B) CALCULATION OF MARKET SHARES FOR EXISTING PRODUCT AND TECHNOLOGY MARKETS
136. |
At the beginning of an R&D cooperation for an existing product and/or technology, the reference point is the existing market for products or technologies capable of being improved, substituted or replaced by the contract products or contract technologies. |
137. |
If the R&D agreement aims at improving, substituting or replacing existing products or technologies, market shares can be calculated with reference to existing products or technologies that will be improved, substituted or replaced. If the replacement of an existing product or technology will be significantly different, market shares with reference to existing products or technologies may be less informative but can still be used as a proxy to assess the market position of the parties. Alternatively, if market sales values are not available, the market share calculation may be based on other reliable market information, including expenditure in R&D (124). |
138. |
Under Article 7 paragraph 1(b) of the R&D BER, market shares must be calculated on the basis of data relating to the preceding calendar year (125). For certain markets it may be necessary to calculate market shares on the basis of an average of the parties’ market shares of the last three preceding calendar years. This may be relevant for instance when there are bidding markets and the market shares may significantly change (e.g. from 0 % to 100 %) from one year to another, depending on whether a party was successful or not in the bidding process. This may also be relevant for markets characterised by large, lumpy orders for which the market share of the previous calendar year may not be representative, for example, if no large order took place in the preceeding calendar year. Another situation in which it may be necessary to calculate market shares on the basis of an average of the last three preceding calendar years is when there is a supply or demand shock in the calendar year preceding the cooperation agreement. |
139. |
When it comes to the metrics for the calculation of market shares, the R&D BER provides that the calculation of market shares shall be based on the market sales value. If sales value data are not available, estimates based on other reliable market information, including market sales volumes, expenditure in R&D or R&D capabilities, may be used to establish the market share of the parties. |
140. |
For technology markets one way to proceed is to calculate market shares on the basis of each technology’s share of total licensing income from royalties, representing a technology’s share of the market where competing technologies are licensed. An alternative approach is to calculate market shares on the technology market on the basis of sales of products or services incorporating the licensed technology on downstream product markets. Under that approach all sales on the relevant product market are taken into account, irrespective of whether the product incorporates a technology that is being licensed (126). |
2.5.4.3. (127)
(A) THRESHOLD FOR NEW PRODUCTS AND/OR TECHNOLOGIES AND R&D POLES
141. |
If two or more of the parties to the R&D agreement are undertakings competing in innovation, the exemption shall apply if, at the time the R&D agreement is entered into, there are three or more competing R&D efforts in addition to and comparable with the R&D efforts of the parties to the R&D agreement (128). |
142. |
An R&D agreement between undertakings competing in innovation could also lead to results that the parties can agree to jointly exploit (the contract products or contract technologies). Whether or not the agreement includes such joint exploitation will have an impact on the duration of the exemption under the R&D BER. |
143. |
If the results of the joint or paid-for R&D agreement concerning new products and/or technologies or R&D poles are not jointly exploited and the agreement meets the conditions for exemption under the R&D BER, the exemption applies for the duration of the R&D. |
144. |
If, however, the results of the joint or paid-for R&D concerning new products and/or technologies or R&D poles are jointly exploited, the parties will continue to benefit from the exemption for seven years from the time the resulting contract products or contract technologies are first put on the market within the internal market (129). This applies if the agreement meets the conditions for exemption under the R&D BER (130): (i) at the time of entering into the agreement pursing joint or paid-for R&D and which includes joint exploitation (131) or (ii) for those R&D agreements under which the parties pursue the joint exploitation of the results of a prior agreement (132), at the time of entering into such prior agreement (133). |
145. |
After the end of the seven year period, the parties should be able to calculate their market shares on the markets of the resulting contract product or contract technology. The exemption will therefore continue to apply only as long as the combined market share of the parties does not exceed 25 % on the markets to which the contract products or contract technologies belong (134). If the combined market share rises above 25 % after the expiry of the seven year-period, the exemption in the R&D BER continues to apply for two consecutive calendar years following the year in which the threshold was first exceeded (135). |
(B) ASSESSMENT OF THE EXISTENCE OF COMPETING AND COMPARABLE R&D EFFORTS
146. |
For an R&D cooperation concerning innovation to be exempted, the relevant threshold is based on the existence of three competing and comparable R&D efforts. |
147. |
It follows from the definition of competing R&D efforts in Article 1 paragraph 1(19) of the R&D BER (136) that the following elements need to be considered for identifying competing R&D efforts:
|
148. |
First, when it comes to the question of whether the R&D efforts concern the same or likely substitutable new products and/or technologies or R&D poles pursuing substantially the same aim or objective this can be answered in the same way as for the assessment of undertakings competing in innovation set out in Section 2.5.4.1 above. |
149. |
Second, competing R&D efforts can be those in which the third parties are already engaged, alone or in cooperation with other third parties. This means that the R&D effort can be pursued either on an individual basis by one third party or jointly by a number of different third parties. A competing R&D effort can also refer to those efforts in which a third party is able and likely to engage individually. Whether a third party is able and likely to individually engage in R&D of the same or likely substitutable new products and/or technologies or R&D poles pursuing substantially the same aim or objective as the ones to be covered by the R&D agreement can be determined on the basis of the third partys access to relevant financial and human resources, its intellectual property, know-how or other specialised assets or its previous R&D efforts. |
150. |
Third, the question of whether the R&D efforts are pursued by third parties which are independent from the parties to the R&D agreement is meant to only include in the assessment such R&D efforts in which the parties to the R&D agreement are not involved. |
151. |
When it comes to the assessment of comparability of competing R&D efforts with those of the parties to the R&D agreement, the R&D BER sets out that it shall be made on the basis of reliable information concerning elements such as (i) the size, stage and timing of the R&D efforts, (ii) third parties’ (access to) financial and human resources, their intellectual property, know-how or other specialised assets, their previous R&D efforts and (iii) the third parties’ capability and likelihood to exploit directly or indirectly possible results of their R&D efforts on the internal market (137). |
152. |
The criteria have to be applied based on a case-by-case approach balancing the factors speaking in favour and those speaking against comparability. The aim of this balancing exercise is ultimately to establish that the competing R&D efforts impose a competitive constraint on the parties to the R&D agreement. |
153. |
The first set of elements to assess the comparability are linked to the R&D efforts themselves. They concern the size, stage and timing of the R&D effort. This means, for instance, that if a third party’s competing R&D efforts have at least the same or similar size or are at a similar or more advanced stage of development than the R&D effort covered by the R&D agreement, they may impose a competitive constraint and this would speak in favour of comparability. Likewise, when it comes to timing, for example, a third party R&D effort that is six to eight years from market entry compared to an R&D effort of the parties to the R&D agreement that is one year from market entry may not be comparable. |
154. |
The second set of elements are linked to the capability of the third party (or parties) pursuing the R&D effort. This concerns their (access to) financial and human resources, their intellectual property, know-how or other specialised assets or their previous R&D efforts. These elements are relevant for determining whether the resources and capabilities backing up the R&D efforts of third parties are comparable and therefore likely to have at least a similar development pace and outcome and thereby impose a competitive constraint. For example, a third party’s R&D effort may not be comparable if it lacks significantly the financial and human resources to pursue similar R&D efforts. Likewise, a third party’s previous successful experience in similar R&D projects as the one to be covered by the R&D agreement would speak in favour of comparability. Furthermore, in certain sectors, similar access to and/or ownership of relevant intellectual property rights (e.g. patents) or relevant know-how by the third party may also speak in favor of comparability. |
155. |
The third set of elements are linked to the exploitation of the results. This refers to the third parties’ capability and likelihood (i.e. incentives to remain engaged to bring the results to the market) of exploiting possible results of the R&D effort on the internal market. This means, for instance, that R&D efforts that are likely to be exploited only outside of the EU with no prospect of reaching the internal market may not be comparable to the R&D efforts subject to the R&D agreement for which the results would be placed on the market in the internal market. |
2.5.4.4.
156. |
Where the parties to the R&D agreement are not competing undertakings, the parties are not subject to any threshold (138). If the R&D results are not jointly exploited, the R&D agreement is exempted for the entire duration of the R&D. |
157. |
If the R&D results are jointly exploited, the exemption continues to apply for seven years as of the moment the contract products or contract technologies are first put on the market within the internal market. |
158. |
After the expiry of the seven year period, the parties should be able to calculate their market shares on the markets of the resulting contract product or contract technology. The exemption will continue to apply only as long as the combined market share of the parties does not exceed 25 % on the markets to which the contract products or contract technologies belong. If the combined market share rises above 25 % on one of these markets after the expiry of the seven year period, the exemption in the R&D BER continues to apply for two consecutive calendar years following the year in which the threshold was first exceeded (139). |
2.6. Hardcore and excluded restrictions
2.6.1. Hardcore restrictions
159. |
Article 8 of the R&D BER contains a list of hardcore restrictions. These are considered serious restrictions of competition that should in most cases be prohibited because of the harm they cause to the market and to consumers. R&D agreements that include one or more hardcore restrictions are excluded as a whole from the scope of the exemption provided for by R&D BER. |
160. |
The hardcore restrictions listed in Article 8 of the R&D BER can be grouped into the following categories: (i) restrictions of the freedom of the parties to carry out other R&D efforts, (ii) limitations of output or sales and the fixing of prices, (iii) active and passive sales restrictions and (iv) other hardcore restrictions. |
2.6.1.1.
161. |
Article 8 paragraph 1 of the R&D BER excludes from the exemption R&D agreements that entail restrictions of the parties’ freedom to carry out R&D independently or in cooperation with third parties, either:
|
162. |
In other words, the parties to an R&D agreement must at all times be free to carry out R&D efforts in unconnected fields from the ones covered by the R&D agreement. The parties must also, after the completion of the R&D covered by the R&D agreement, remain free to carry out R&D efforts in the field to which the R&D agreement relates or in a connected field. Otherwise, the R&D agreement will not benefit from the exemption under the R&D BER. |
2.6.1.2.
163. |
Article 8 paragraph 2 of the R&D BER excludes from the exemption R&D agreements entailing limitations of output or sales. When competitors agree to limit how much each of them may produce or sell, this is normally a serious restriction of competition. However, the setting of production targets is not to be treated as a hardcore restriction where the joint exploitation of the results includes the joint production of the contract products (140). Likewise, the setting of sales targets is not to be treated as a hardcore restriction where the joint exploitation of the results includes the joint distribution of the contract products or the joint licensing of the contract technologies and is carried out by a joint team, organisation or undertaking or is jointly entrusted to a third party (141). This also applies to practices constituting specialisation in the context of exploitation (142) and certain non-compete obligations (143). |
164. |
Under Article 8 paragraph 3 of the R&D BER, the fixing of prices when selling products or the fixing of license fees when licensing technologies to third parties are also hardcore restrictions. However, the fixing of prices charged to immediate customers or the fixing of licence fees charged to immediate licensees where the joint exploitation of the results includes the joint distribution of the contract products or the joint licensing of the contract technologies and is carried out by a joint team, organisation or undertaking or is jointly entrusted to a third party, is not to be treated as a hardcore restriction. |
2.6.1.3.
165. |
Article 8 paragraphs 4, 5 and 6 of the R&D BER concern active and passive sales restrictions. With regard to R&D agreements, passive sales are defined in Article 1 paragraph 1(24) of the R&D BER as sales in response to unsolicited requests from individual customers, including delivery of products to the customer or customers, without having initiated the sale through actively targeting the particular customer, customer group or territory; passive sales include sales resulting from participating in private or public procurement tenders. |
166. |
Active sales refers to all forms of selling other than passive sales, including:
|
167. |
Article 8 paragraph 4 of the R&D BER removes the exemption of the R&D BER for R&D agreements containing passive sales restrictions. This covers any passive sale restriction as regards (a) the territory or (b) the customers where or to whom the parties may passively sell the contract products or license the contract technologies, but excludes the requirement to exclusively license the results to another party. The reason for this latter exception lies in the explicit possibility afforded to the parties that only one party produces and distributes the contract products on the basis of an exclusive licence granted by the other parties (144). |
168. |
Article 8 paragraph 5 of the R&D BER removes the exemption of the R&D BER for R&D agreements containing certain active sales restrictions. This is the case regarding a requirement not to make any, or to limit active sales of the contract products or contract technologies in territories or to customers which have not been exclusively allocated to one of the parties by way of specialisation in the context of exploitation. |
169. |
This means that active sales must not be restricted between the parties, unless the parties allocate territories or customers to one of them following a specialisation in the context of exploitation (145). |
2.6.1.4.
170. |
The R&D BER includes two further hardcore restrictions. First, if the parties allocated territories between them or otherwise allocated customers by way of specialisation in the context of exploitation, it is a hardcore restriction to require one party to refuse to meet demand from customers allocated to the other party, if such customers would market the contract products or license the contract technologies in other territories within the internal market (146). |
171. |
Second, the requirement to make it difficult for users or resellers to obtain the contract products from other resellers within the internal market is also a hardcore restriction (147). |
2.6.2. Excluded restrictions
172. |
Article 9 of the R&D BER excludes certain obligations found in R&D agreements from the exemption provided by the R&D BER. These are obligations for which it cannot be assumed with sufficient certainty that they fulfil the conditions of Article 101(3). Unlike hardcore restrictions covered by Article 8 of the R&D BER, the excluded restrictions do not remove the benefit of the block exemption for the entire R&D agreement. This is, however, the case only if the restriction in question can be severed from the rest of the agreement. If the restriction is severable, the remainder of the agreement continues to benefit from the exemption under the R&D BER. |
173. |
Excluded restrictions are subject to an individual assessment under Article 101. There is no presumption that excluded restrictions fall within the scope of Article 101(1) or fail to satisfy the conditions in Article 101(3). |
174. |
The first excluded restriction is an obligation not to challenge the validity of intellectual property rights which the parties hold in the internal market:
|
175. |
The reason for excluding such obligations from the benefit of the block exemption is that parties that have the relevant information to identify an intellectual property right that was granted in error should not be prevented from bringing a challenge as regards the validity of such intellectual property rights. For such restriction it cannot be generally presumed that the conditions of Article 101(3) are fulfilled and the parties will therefore need to self-asses such restrictions. However, provisions allowing for the termination of the R&D agreement if one of the parties challenges the validity of intellectual property rights which are relevant for the R&D agreement or that protect the R&D results are not excluded restrictions. |
176. |
The second excluded restriction is an obligation not to grant licences to third parties to produce the contract products or to apply the contract technologies. This means that the parties should, in principle, be free to grant licenses to third parties. An exception applies where R&D agreements provide for the exploitation of the results of the joint R&D or paid-for R&D by at least one of the parties and such exploitation takes place in the internal market vis-à-vis third parties. |
2.7. Withdrawal of the benefit of the R&D BER
177. |
The Commission may withdraw the benefit of the R&D BER pursuant to Article 29(1) of Regulation (EC) No 1/2003, if it finds that, in a particular case, an R&D agreement to which the exemption provided for in the R&D BER applies, nevertheless has certain effects that are incompatible with Article 101(3). Moreover, if, in a particular case, such an agreement has effects that are incompatible with Article 101(3) in the territory of a Member State, or in a part thereof, which has all the characteristics of a distinct geographic market, the NCA may also withdraw the benefit of the R&D BER in respect of that territory, pursuant to Article 29(2) of Regulation (EC) No 1/2003. Article 29 of Regulation (EC) No 1/2003 does not mention the courts of the Member States, who therefore have no power to withdraw the benefit of the R&D BER, unless the court concerned is a designated competition authority of a Member State pursuant to Article 35 of Regulation (EC) No 1/2003. |
178. |
The Commission and the NCAs may withdraw the benefit of the R&D BER, in particular, where:
|
179. |
Pursuant to Article 29(1) of Regulation (EC) No 1/2003, the Commission may withdraw the benefit of the R&D BER on its own initiative or on the basis of a complaint. This includes the possibility for NCAs to ask the Commission to withdraw the benefit of the R&D BER in a particular case, without prejudice to the application of the rules on case allocation and assistance within the European Competition Network (‘ECN’) (149), and without prejudice to their own withdrawal power pursuant to Article 29(2) of Regulation (EC) No 1/2003. If at least three NCAs ask the Commission to apply Article 29(1) of Regulation (EC) No 1/2003 in a particular case, the Commission will discuss the case within the framework of the ECN with a view to deciding whether or not to withdraw the benefit of R&D BER. In that context, the Commission will take utmost account of the views of the NCAs that have asked the Commission to withdraw the benefit of R&D BER to reach a timely conclusion on whether the conditions for a withdrawal in the specific case are fulfilled. |
180. |
It follows from Article 29(1) and (2) of Regulation (EC) No 1/2003 that the Commission has the exclusive competence to withdraw the benefit of the R&D BER Union-wide, in that it may withdraw the benefit of the R&D BER in respect of R&D agreements restricting competition on a relevant geographic market which is wider than the territory of a single Member State, whereas NCAs may only withdraw the benefit of the Regulation in relation to the territory of their respective Member State. |
181. |
Therefore, the withdrawal power of an individual NCA relates to cases where the relevant market covers one single Member State, or a region located exclusively in one Member State or part thereof. In such a case, the NCA has the competence to withdraw the benefit of the R&D BER in relation to an R&D agreement that has effects that are incompatible with Article 101(3) of the Treaty on that national or regional market. This is a concurrent competence in that Article 29(1) of Regulation (EC) No 1/2003 also empowers the Commission to withdraw the benefit of the R&D BER in relation to a national or regional market, provided the R&D agreement at hand may affect trade between Member States. |
182. |
Where several separate national or regional markets are concerned, several competent NCAs can withdraw the benefit of the R&D BER in parallel. |
183. |
It follows from the wording of Article 29(1) of Regulation (EC) No 1/2003 that, where the Commission withdraws the benefit of the R&D BER, it has the burden of proving, firstly, that the respective R&D agreement has appreciable anti-competitive effects making it fall within the scope of Article 101(1) of the Treaty. Secondly, it must prove that the agreement has effects that are incompatible with Article 101(3) of the Treaty, which means that it fails to fulfil at least one of the four conditions of Article 101(3) of the Treaty. Pursuant to Article 29(2) of Regulation (EC) No 1/2003, the same requirements apply where an NCA withdraws the benefit of the R&D BER in respect of its Member State. In particular, as regards the burden of proving that the second requirement is fulfilled, Article 29 of Regulation (EC) No 1/2003 requires the competent NCA to substantiate that at least one of the four conditions of Article 101(3) of the Treaty is not met (150). |
184. |
If the requirements of Article 29(1) of Regulation (EC) No 1/2003 are fulfilled, the Commission may withdraw the benefit of the R&D BER in an individual case. Such a withdrawal, and its requirements, as set out in the previous paragraphs, must be distinguished from the findings in a Commission infringement decision pursuant to Chapter III of Regulation (EC) No 1/2003. However, a withdrawal can be combined, for example, with the finding of an infringement and imposition of a remedy, and even with interim measures, as done in previous Commission decisions (151). |
185. |
If the Commission withdraws the benefit of the R&D BER pursuant to Article 29(1) of Regulation (EC) No 1/2003, it has to take into account that the withdrawal can only have ex nunc effects, i.e. the exempted status of the agreements concerned will remain unaffected for the period preceding the date at which the withdrawal becomes effective. In the case of a withdrawal pursuant to Article 29(2) of Regulation (EC) No 1/2003, the NCA concerned must also take into account its obligations under Article 11(4) of Regulation (EC) No 1/2003, in particular its obligation to provide the Commission with any relevant envisaged decision. |
2.8. Assessment under Article 101(3) of R&D agreements falling outside the scope of the R&D BER
186. |
There is no presumption that R&D agreements falling outside the scope of the R&D BER fall within the scope of Article 101(1) nor that they would fail to satisfy the conditions of Article 101(3). Such R&D agreements require an individual assessment under Article 101. |
187. |
Such individual assessment starts with the question whether the agreement would restrict competition within the meaning of Article 101(1) (152). If so, undertakings would need to assess whether the R&D agreement fulfils the conditions of Article 101(3). |
2.8.1. Efficiency gains
188. |
Many R&D agreements – with or without joint exploitation of possible results – bring about efficiency gains by combining complementary skills and assets, thus resulting in improved or new products and technologies being developed and marketed more rapidly than would otherwise be the case. R&D agreements may also lead to a wider dissemination of knowledge, which may trigger further innovation. R&D agreements may also give rise to cost reductions and reduce dependencies on a too limited number of suppliers of certain technologies, products and services. These efficiency gains can contribute to a resilient internal market. |
2.8.2. Indispensability
189. |
Restrictions that go beyond what is necessary to achieve the efficiency gains generated by an R&D agreement do not fulfil the criteria of Article 101(3). In particular, the hardcore restrictions listed in Article 8 of the R&D BER (153) are less likely to meet the indispensability criterion in an individual assessment. |
2.8.3. Pass-on to consumers
190. |
Efficiency gains attained by indispensable restrictions must be passed on to consumers to an extent that outweighs the restrictive effects on competition caused by the R&D agreement. For example, the introduction of new or improved products on the market must outweigh any price increases or other restrictive effects on competition. |
191. |
In general, it is more likely that an R&D agreement will bring about efficiency gains that benefit consumers if the R&D agreement results in the combination of complementary skills and assets. The parties to an agreement may, for instance, have different research capabilities. |
192. |
If the parties’ skills and assets are very similar, the most important effect of the R&D agreement may be the elimination of part or all of the R&D of one or more of the parties. This would eliminate (fixed) costs for the parties to the agreement but would be unlikely to lead to benefits which would be passed on to consumers. |
193. |
Moreover, the higher the market power of the parties, the less likely they are to pass on the efficiency gains to consumers to an extent that would outweigh the restrictive effects on competition. |
2.8.4. No elimination of competition
194. |
The criteria of Article 101(3) cannot be met if the parties are afforded the possibility of eliminating competition in respect of a substantial part of the products or, technologies in question. |
2.9. Time of the assessment
195. |
The assessment of restrictive agreements under Article 101 is made within the actual context in which they occur and on the basis of the facts existing at any given point in time. The assessment is sensitive to material changes in the facts. |
196. |
The exception under Article 101(3) applies as long as the four cumulative conditions set out in Article 101(3) are fulfilled, and ceases to apply when that is no longer the case. When applying the four cumulative criteria under Article 101(3), it is necessary to take into account the initial sunk investments made by any of the parties and the time needed and the restrictions required to make and recoup an efficiency-enhancing investment. Article 101 cannot be applied without taking due account of such ex ante investment. The risk facing the parties and the sunk investment that must be made to implement the agreement can thus lead to the agreement falling outside Article 101(1) or fulfilling the conditions of Article 101(3), as the case may be, for the period of time needed to recoup the investment. Should the invention resulting from the investment benefit from any form of exclusivity granted to the parties under rules specific to the protection of intellectual property rights, the recoupment period for such an investment will generally be unlikely to exceed the exclusivity period established under those rules. |
197. |
In some cases the restrictive agreement is an irreversible event. Once the restrictive agreement has been implemented, the ex ante situation cannot be re-established. In such cases the assessment must be made exclusively on the basis of the facts pertaining at the time of implementation. |
198. |
For instance, in the case of an R&D agreement whereby each party agrees to abandon its respective research project and pool its capabilities with those of another party, it may objectively be technically and economically impossible to revive a project once it has been abandoned. If at that point in time, the agreement is compatible with Article 101, for instance because a sufficient number of third parties have competing R&D efforts, the parties’ agreement to abandon their individual projects remains compatible with Article 101(1), even if at a later point in time the third party projects fail. |
199. |
However, the prohibition of Article 101(1) may apply to other parts of the agreement in respect of which the issue of irreversibility does not arise. If, for example, in addition to joint R&D, the agreement provides for joint exploitation, Article 101 may apply to that part of the agreement if, due to subsequent market developments, the agreement gives rise to restrictive effects on competition and does not (any longer) satisfy the conditions of Article 101(3) taking due account of ex ante sunk investments. |
2.10. Example
200. |
R&D agreements between undertakings competing in innovation
|
201. |
R&D agreements between undertakings competing for an existing product and/or technology
|
202. |
Research partnership
|
3. PRODUCTION AGREEMENTS
3.1. Introduction
203. |
The purpose of this Chapter is to provide guidance on the scope and the competitive assessment of production agreements that fall under Article 101(1) and that either (a) benefit from the Specialisation BER (Section 3.4); or (b) fall outside the scope of the Specialisation BER and must be assessed under Articles 101(1) and (3) (Section 3.5). |
204. |
Production agreements vary in form and scope. They can provide that production is carried out by only one party or by two or more parties. Undertakings can produce jointly by way of a joint venture, that is to say, a jointly controlled company operating one or several production facilities, or by looser forms of cooperation in production such as subcontracting agreements. |
205. |
These Guidelines apply to all forms of joint production agreements and horizontal subcontracting agreements (154). |
206. |
Subcontracting agreements refers to agreements where one party (the ‘contractor’) entrusts to another party (the ‘subcontractor’) the production of a product. Horizontal subcontracting agreements are concluded between undertakings operating in the same product market irrespective of whether they are actual or potential competitors. Horizontal subcontracting agreements comprise unilateral and reciprocal specialisation agreements as well as other horizontal subcontracting agreements. |
207. |
Unilateral specialisation agreements are agreements between two or more parties which are active on the same product market, by virtue of which a party or parties agree to fully or partly cease production of certain products or to refrain from producing those products and to purchase them from the other party or parties, which agrees to produce and supply those products to the party or parties that cease or refrain from producing them; |
208. |
Reciprocal specialisation agreements are agreements between two or more parties which are active on the same product market and by virtue of which two or more parties, on a reciprocal basis, agree to fully or partly cease or refrain from producing certain but different products and to purchase these products from the other parties, who agree to produce and supply these productsto the party or parties that cease or refrain from producing them. |
209. |
These Guidelines also apply to other horizontal subcontracting agreements. This includes subcontracting agreements with a view to expanding production, in which the contractor does not at the same time cease or limit its own production of the product. |
3.2. Relevant markets
210. |
A production agreement will affect the markets directly concerned by the cooperation, that is to say, the markets to which the products manufactured under the production agreement belong. These markets will be defined according to the Market Definition Notice (155). A production agreement can also have spill-over effects in markets upstream, downstream or neighbouring the market directly concerned by the cooperation (the ‘spill-over markets’) (156). The spill-over markets are likely to be relevant if the markets are interdependent and the parties have a strong position on the spill-over market. |
3.3. Assessment under Article 101(1)
211. |
The assessment of a specialisation agreement starts with the question whether the agreement contains restrictions of competition falling within the scope of Article 101(1). If that is the case:
|
3.3.1. Main competition concerns
212. |
Production agreements can raise different competition concerns, such as:
|
213. |
Production agreements can lead to a direct limitation of competition between the parties. Production agreements, and in particular production joint ventures (157), may lead the parties to directly align (i) output levels, (ii) quality, (iii) the price at which the joint venture sells its products, or (iv) other competitively important parameters (e.g. innovation, sustainability). This may restrict competition even if the parties sell the products independently. |
214. |
Production agreements may also result in coordination of the parties’ competitive behaviour as suppliers, that is to say, a collusive outcome, leading to (i) higher prices, (ii) reduced output, (iii) reduced product quality, (iv) reduced product variety or (v) reduced innovation. This can happen, subject to:
|
215. |
Production agreements may furthermore lead to anti-competitive foreclosure of third parties in a related market (for example, in a downstream market relying on inputs from the market in which the production agreement takes place). Such competition concerns could materialise irrespective of whether the parties to the agreement are competitors on the market in which the cooperation takes place. However, for this kind of foreclosure to have anti-competitive effects, at least one of the parties must have a strong market position in the market where the risks of foreclosure are assessed. |
216. |
Example. By gaining enough market power, parties engaging in joint production in an upstream market may be able to raise the price of a key component (or input) for a market downstream. Thereby, they could use the joint production to raise the costs of their rivals downstream and marginalise them or, ultimately, force them off the market. This would, in turn, increase the parties’ market power downstream, which could enable them to sustain prices above the competitive level or otherwise harm consumers. |
3.3.2. Restrictions of competition by object
217. |
Generally, agreements which involve (a) price-fixing, (b) limiting output or (c) sharing markets or customers restrict competition by object. |
218. |
However, in the context of production agreements, this does not apply where:
|
219. |
In these two cases, the production agreements which include these restrictions will have to be assessed to determine whether they are likely to give rise to restrictive effects on competition within the meaning of Article 101(1). These restrictions and the production agreements will not be assessed separately, but in the light of the overall effects on the market of the entire production agreement. |
3.3.3. Restrictive effects on competition
220. |
Whether the possible competition concerns that production agreements can give rise to are likely to materialise in a given case depends on several variables. These variables determine the likely effects of a production agreement on competition and thereby the applicability of Article 101(1). These variables include:
|
221. |
Whether a production agreement is likely to give rise to restrictive effects on competition depends on the situation that would prevail in the absence of the agreement with all its alleged restrictions. |
222. |
Factors such as whether the parties to the agreement are close competitors, whether the customers have limited possibilities of switching suppliers, whether competitors are unlikely to increase supply if prices increase, and whether one of the parties to the agreement is an important competitive force, are all relevant for the competitive assessment of the agreement. |
223. |
Production agreements which also involve commercialisation functions (e.g. joint distribution or marketing). These agreements carry a higher risk of restrictive effects on competition than pure joint production agreements. Joint commercialisation brings the cooperation closer to the consumer and usually involves the joint setting of prices and sales, that is to say, practices that carry the highest risks for competition. |
224. |
However, joint distribution agreements for products which have been jointly produced are generally less likely to restrict competition than stand-alone joint distribution agreements. |
225. |
Also, a joint distribution agreement that is necessary for the joint production agreement to take place in the first place is less likely to restrict competition than if it were not necessary for the joint production. |
226. |
Production agreements unlikely to have restrictive effects. Certain production agreements are not likely to have restrictive effects: |
227. |
Production agreements between undertakings which compete on markets on which the cooperation occurs are not likely to have restrictive effects on competition if the production agreement gives rise to a new market (158), that is to say, if the agreement enables the parties to launch a new product, which, on the basis of objective factors, the parties would otherwise not have been able to do (for example, due to the parties’ technical capabilities); |
228. |
Production agreements are not likely to lead to a direct limitation of competition between the parties, a collusive outcome or anti-competitive foreclosure is not likely to occur if the parties to the agreement do not have market power in the market on which a restriction of competition is assessed. It is only market power that can enable the parties to the agreement to profitably maintain prices above the competitive level, or profitably maintain output, product quality or variety below what would be dictated by competition. |
3.3.3.1.
229. |
The starting point for the analysis of market power is (a) the individual and combined market share of the parties. This will normally be followed by (b) the concentration ratio and the number of players in the market and by (c) dynamic factors such as potential entry, and changing market shares, as well as (d) other factors relevant to the assessment of market power. |
(A) MARKET SHARES
230. |
Undertakings are unlikely to have market power below a certain level of market share. |
231. |
Specialisation BER. The market share threshold under the Specialisation BER is established at 20 %. Specialisation agreements (159) are covered by the Specialisation BER if they are concluded between parties with a combined market share not exceeding 20 % in the relevant market or markets, provided that the other conditions for the application of the Specialisation BER are fulfilled. |
232. |
Safe harbour. For horizontal subcontracting agreements, which fall outside the definition of specialisation agreement of the Specialisation BER (Article Article 1 paragraph 1(a)), it is, in most cases, unlikely that market power exists, if the parties to the agreement have a combined market share not exceeding 20 %. In any event, horizontal subcontracting agreements in which the parties’ combined market share does not exceed 20 % are likely to fulfil the conditions of Article 101(3). |
233. |
Market share above 20 %. If the parties’ combined market share exceeds 20 %, the restrictive effects have to be analysed. Overall the risk that a production agreement may increase the incentives of the parties to the agreement to increase their prices (and/or decrease quality and range) is more likely the higher the combined market shares of the parties. |
(B) MARKET CONCENTRATION RATIO
234. |
Generally, a production agreement is more likely to lead to restrictive effects on competition in a concentrated market than in a market which is not concentrated. A production agreement in a concentrated market may increase the risk of a collusive outcome even if the parties only have a moderate combined market share. |
235. |
However, a combined market share of the parties moderately higher than 20 % does not necessarily imply a highly concentrated market. A combined market share of the parties of slightly more than 20 % may occur in a market with a moderate concentration. |
(C) DYNAMIC FACTORS
236. |
Even if the market shares of the parties to the agreement and the market concentration are high, the risks of restrictive effects on competition may still be low if the market is dynamic, that is to say, a market in which entry occurs and market shares change frequently. |
(D) OTHER FACTORS RELEVANT FOR THE ASSESSMENT OF MARKET POWER
237. |
The number and intensity of links (for example, other cooperation agreements) between the competitors in the market are also relevant to the assessment of the parties’ market power. |
238. |
In addition, in cases where an undertaking with market power in one market cooperates with a potential entrant, for example, with a supplier of the same product in a neighbouring geographic or product market, the agreement can potentially increase the market power of the incumbent. This can lead to restrictive effects on competition if: (a) actual competition in the incumbent’s market is already weak, and (b) the threat of entry is a major source of competitive constraint. |
3.3.3.2.
239. |
Competition between the parties to a production agreement can be directly limited in various ways. For example:
|
240. |
In addition, in some industries where production is the main economic activity, even a pure production agreement can in itself eliminate key dimensions of competition, thereby directly limiting competition between the parties to the agreements. |
3.3.3.3.
241. |
The likelihood of a collusive outcome depends on the parties’ market power (see Section 3.3.3.1) as well as the characteristics of the relevant market. A collusive outcome can result in particular (but not only) from commonality of costs or an exchange of information brought about by the production agreement. |
242. |
A production agreement can also lead to an anti-competitive foreclosure: (a) by increasing the undertakings’ market power; or (b) by increasing their commonality of costs; or (c) if it involves the exchange of commercially sensitive information. |
(A) COMMONALITY OF COSTS
243. |
A production agreement between parties with market power can have restrictive effects on competition if it increases their commonality of costs to a level which enables them to collude (for example, agreeing on prices or other competition parameters) or to foreclose third parties in spill-over markets. |
244. |
Commonality of costs refers to the proportion of variable costs which the parties of the agreement have in common. The relevant costs are the variable costs of the product with respect to which the parties to the production agreement compete. |
245. |
A production agreement is more likely to lead to a collusive outcome or to foreclosure if prior to the agreement the parties already have a high proportion of variable costs in common, as the additional increment brought by the production costs of the products subject to the agreement can tip the balance towards a collusive outcome. Conversely, even if the initial level of commonality of costs is low, if the increment (brought by the production costs of the products subject to the agreement) is large, the risk of a collusive outcome or foreclosure may be high. |
246. |
Commonality of costs increases the risk of a collusive outcome or foreclosure only if production costs constitute a large proportion of the variable costs concerned.
|
247. |
However, the commonality of costs is less likely to increase the risk of a collusive outcome where the cooperation concerns products which require costly commercialisation; for example, new or heterogeneous products requiring expensive marketing or high transport costs. |
(B) EXCHANGES OF INFORMATION
248. |
A production agreement can give rise to restrictive effects on competition if it involves an exchange of commercially strategic information that can lead to a collusive outcome or anti-competitive foreclosure. |
249. |
Whether the exchange of information in the context of a production agreement is likely to lead to restrictive effects on competition should be assessed according to the guidance given in Chapter 6 of these Guidelines. Any negative effects arising from those exchanges of information will not be assessed separately but in the light of the overall effects of the production agreement. |
250. |
The production agreement would be more likely to meet the criteria of Article 101(3) if the information exchange does not exceed the sharing of data necessary for the production of the products subject to the agrement, even if the information exchange had restrictive effects on competition within the meaning of Article 101(1). In this case the efficiency gains stemming from producing jointly are likely to outweigh the restrictive effects of the coordination of the parties’ conduct. |
251. |
The production agreement would be less likely to meet the criteria of Article 101(3) if the information exchange went beyond what was necessary for producing jointly, for example information related to prices and sales. |
3.4. Agreements covered by the Specialisation BER
252. |
The Specialisation BER establishes a safe harbour, subject to certain conditions, for certain production agreements, which are referred to as ‘specialisation agreements’. |
253. |
The benefit of the exemption of the Specialisation BER is limited to those specialisation agreements for which it can be assumed with sufficient certainty that they satisfy the conditions of Article 101(3). |
3.4.1. Specialisation agreements
254. |
Specialisation agreements comprise the following types of horizontal production agreements: unilateral specialisation agreements, reciprocal specialisation agreements and joint production agreements and they concern the manufacture of goods or the preparation of services. |
255. |
Unilateral specialisation agreements. The key elements of these agreements, as defined in Article 1 paragraph 1(a)(i) of the Specialisation BER, are:
|
256. |
The definition of unilateral specialisation agreements does not require: (i) the parties to be active on the same geographic market; or (ii) the party or parties that cease or refrain from producing certain products to reduce capacity (e.g. sale of factories, closure of production lines, etc.), as it is sufficient if they reduce their production volumes. |
257. |
Reciprocal specialisation agreements. The key elements of these agreements, as defined in Article 1 paragraph 1(a)(ii) of the Specialisation BER, are:
|
258. |
The definition of reciprocal specialisation agreements does not require: (i) the parties to be active on the same geographic market, or (ii) the parties that cease or refrain from producing certain but different products to reduce capacity (e.g. sale of factories, closure of production lines, etc.), as it is sufficient if they reduce their production volumes. |
259. |
Joint production agreements. The key elements of these agreements, as defined in Article 1 paragraph 1(a)(iii) of the Specialisation BER, are:
|
260. |
The definition of joint production agreements does not require: (i) the parties to be already active on the same product market; or (ii) a party or parties to cease or refrain from producing any products. |
3.4.2. Other provisions in specialisation agreements
261. |
The Specialisation BER also exempts certain provisions which may be included in specialisation agreements. |
262. |
Provisions on the assignment or licensing of intellectual property rights to one or more of the parties (Article 2 paragraph 3 of the Specialisation BER). These provisions benefit from the exemption foreseen in Article 2 of the Specialisation BER if they meet two cumulative conditions:
|
263. |
Provisions on supply or purchase obligations (Article 2 paragraph 4 and recital 11 of the Specialisation BER). The Specialisation BER establishes that unilateral and reciprocal specialisation agreements will only be exempted where they provide for supply and purchase obligations. In such case, these obligations may be exclusive or not (recital 11 of the Specialisation BER]. |
264. |
With regard to exclusive supply or purchase obligations, Article 2 paragraph 4 of the Specialisation BER establishes that the exemption will apply to specialisation agreements whereby the parties accept an exclusive purchase or an exclusive supply obligation.
|
265. |
Other provisions included in specialisation agreements that constitute ancillary restraints will also benefit from the exemption foreseen in Article 2 of the Specialisation BER as long as the conditions defined under Union case law (160) are met. |
3.4.3. Joint distribution and the concept of ‘joint’ under the Specialisation BER
266. |
The Specialisation BER defines the concept of ‘joint’ in the context of distribution. Joint distribution may be part of a specialisation agreement and it may benefit from the exemption of the Specialisation BER if the distribution activities are carried out in one of the following two ways:
|
267. |
The exemption provided for in the Specialisation BER also applies (161) to specialisation agreements where the parties (a) parties jointly distribute the specialisation products and (b) do not independently sell them. |
268. |
The Specialisation BER also uses the concept of ‘joint’ in the definition of ‘joint production agreements’ (Article 1 paragraph 1(a)(iii) of the Specialisation BER). However, the term ‘joint’ is not defined in the context of production. Therefore, under the Specialisation BER, joint production make take any form. |
3.4.4. Services under the Specialisation BER
269. |
Specialisation agreements benefiting from the exemption of the Specialisation BER may also concern the preparation of services. The preparation of services refers to activities upstream of the provision of services to customers (Article 1 paragraph 1(e) of the Specialisation BER). For example, a specialisation agreement for the creation of a platform through which a service will be provided could be considered an agreement concerning the preparation of services. |
270. |
However, as explained in recital 9 of the Specialisation BER, the provision of services is outside the scope of the Specialisation BER, except in the context of distribution in which the parties provide the services prepared under the specialisation agreement. |
3.4.5. Competing undertakings: actual or potential competitors
271. |
Under the Specialisation BER (Article 1 paragraph 1(i)), competing undertakings would be considered: (a) actual competitors if they are active on the same relevant market; or (b) potential competitors if, in the absence of the production agreement, they would, on realistic grounds and not just as a mere theoretical possibility, be likely to undertake, within not more than 3 years, the necessary additional investments or other necessary costs to enter the relevant market. |
272. |
Potential competition has to be assessed on a realistic basis. For instance, parties cannot be defined as potential competitors simply because a specialisation agreement enables them to carry out certain production activities. The decisive question is whether each party independently has the necessary means to do so. |
3.4.6. Market share threshold and duration of the exemption
3.4.6.1.
273. |
Under Article 3 of the Specialisation BER, specialisation agreements will benefit from the exemption if the following market share thresholds are met:
|
3.4.6.2.
274. |
Under Article 4 of the Specialisation BER, market shares must be calculated on the basis of data relating to the preceding calendar year. |
275. |
For certain markets it may be necessary to calculate market shares on the basis of an average of the parties’ market shares of the last three preceding calendar years. This may be relevant for instance when there are bidding markets and the market shares may significantly change (e.g. from 0 % to 100 %) from one year to another, depending on whether a party was successful or not in the bidding process. This may also be relevant for markets characterised by large, lumpy orders for which the market share of the previous calendar year may not be representative, for example, if no large order took place in the preceeding calendar year. Another situation in which it may be necessary to calculate market shares on the basis of an average of the last three preceding calendar years is when there is a supply or demand shock in the calendar year preceding the cooperation agreement. |
276. |
When it comes to the metrics for the calculation of market shares, the Specialisation BER provides that the calculation of market shares shall be based on the sales value. If sales value data are not available, estimates based on other reliable market information, including market sales volumes, may be used to establish the market share of the parties. |
277. |
For the purpose of the Specialisation BER, the term’ undertaking’ and ‘party’ shall include their respective ‘connected undertakings’, as defined in Article 1 paragraph 2. According to Article 4 paragraph 3 of the Specialisation BER, the market share held by the parties to the specialisation agreement and their connected undertaking shall be apportioned equally to each undertaking having the following rights or powers:
|
3.4.6.3.
278. |
The exemption of the Specialisation BER does not have a specific duration. The exemption is applicable for the duration of the specialisation agreement as long as the market share thresholds are met. |
279. |
The Specialisation BER foresees that when the combined market share of the parties rises above 20 % in at least one of the markets concerned by the specialisation agreement, the exemption will continue to apply for a period of two consecutive calendar years following the year in which the 20 % threshold was first exceeded. |
3.4.7. Hardcore restrictions in the Specialisation BER
3.4.7.1.
280. |
Article 5 of the Specialisation BER contains a list of hardcore restrictions. Hardcore restrictions are considered serious restrictions of competition that should in most cases be prohibited because of the harm they cause to the market and to consumers. Specialisation agreements that include one or more hardcore restrictions are excluded as a whole from the scope of the exemption provided for by the Specialisation BER. |
281. |
The hardcore restrictions listed in Article 5 of the Specialisation BER can be grouped into the following categories:
|
282. |
Such restrictions may be achieved (a) directly or indirectly, and (b) in isolation or in combination with other factors under the control of the parties to the specialisation agreement. |
3.4.7.2.
283. |
Article 5 of the Specialisation BER also contains several exceptions to the hardcore restrictions. Specialisation agreements that include these provisions can still be exempted if the other conditions for exemption under the Specialisation BER are fulfilled.
|
3.4.8. Withdrawal of the benefit of the Specialisation BER
284. |
Articles 6 and 7 of the Specialisation BER foresee that the Commission and the NCAs may withdraw the benefit of the Specialisation BER pursuant to the provisions of Article 29(1) and Article 29(2) of Regulation (EC) No 1/2003 respectively, in particular where:
|
285. |
The guidelines provided for the withdrawal of the benefits of the R&D BER also apply to the withdrawal of the benefits of the Specialisation BER (see Section 2.7 of these Guidelines). |
3.5. Assessment under Article 101(3) of production agreements falling outside the scope of the Specialisation BER
286. |
There is no presumption that production agreements falling outside the scope of the Specialisation BER fall within the scope of Article 101(1) or fail to satisfy the conditions of Article 101(3). Such production agreements require an individual assessment. |
287. |
The individual assessment of such production agreements starts with the question whether the agreement would restrict competition within the meaning of Article 101(1) (162). If so, undertakings would need to assess whether the production agreement fulfils the conditions of Article 101(3). |
3.5.1. Efficiency gains
288. |
Production agreements may provide efficiency gains by:
|
289. |
These efficiency gains can contribute to a resilient internal market. |
3.5.2. Indispensability
290. |
Restrictions that go beyond what is necessary to achieve the efficiency gains generated by a production agreement do not fulfil the criteria of Article 101(3). For instance, restrictions imposed in a production agreement on the parties’ competitive conduct with regard to output outside the cooperation will normally not be considered to be indispensable. Similarly, setting prices jointly will not be considered indispensable if the production agreement does not also involve joint commercialisation. |
3.5.3. Pass-on to consumers
291. |
Efficiency gains attained by indispensable restrictions must be passed on to consumers to an extent that outweighs the restrictive effects on competition, for example in the form of lower prices or better product quality or variety. |
292. |
Efficiency gains that only benefit the parties or cost savings that are caused by output reduction or market allocation are not sufficient to meet the criteria of Article 101(3). |
293. |
If the parties to the production agreement achieve savings in their variable costs they are more likely to pass them on to consumers than if they reduce their fixed costs. |
294. |
Moreover, the higher the market power of the parties, the less likely they will pass on the efficiency gains to consumers to an extent that would outweigh the restrictive effects on competition. |
3.5.4. No elimination of competition
295. |
The criteria of Article 101(3) cannot be met if the parties are afforded the possibility of eliminating competition in respect of a substantial part of the products in question. This has to be analysed in the relevant market to which the products subject to the cooperation belong and in any possible spill-over markets. |
3.6. Mobile infrastructure sharing agreements
296. |
In this Section, the Commission provides guidance regarding a specific type of production agreement concering mobile infrastructure – mobile infrastructure sharing agreements (163). Connectivity networks are at the foundation of a digital economy and society, of relevance to virtually all businesses and consumers. Mobile network operators often cooperate to increase the cost-effectiveness of their network roll-out (164). |
297. |
Mobile infrastructure sharing agreements are an illustration of specialisation agreements which concern the joint preparation of services. In mobile infrastructure sharing agreements, mobile network operators agree to share some infrastructure elements. This can include sharing their basic site infrastructure such as masts, cabinets, antennas or power supplies (‘passive sharing’ or ‘site sharing’). Mobile network operators can also share the Radio Access Network (‘RAN’) equipment at the sites such as base transceiver stations or controller nodes (‘active RAN sharing’) or their spectrum, such as frequency bands (‘spectrum sharing’) (165). |
298. |
The Commission recognises potential benefits from mobile infrastructure sharing agreements arising from cost reductions or quality improvements. Cost reductions, for example related to rollout and maintenance, may benefit consumers in terms of lower prices. Better quality of services or a wider variety of products and services can stem, for example, from faster roll-out of new networks and technologies, wider coverage or denser network grids. Mobile infrastructure sharing may also allow the emergence of competition that would not otherwise exist (166). The Commission has also generally found that mobile network operators can benefit from large efficient networks by entering into mobile infrastructure sharing agreements without the need for consolidation through mergers. |
299. |
The Commission considers that mobile infrastructure sharing agreements, including a possible spectrum sharing, would in principle not be restrictive of competition by object within the meaning of Article 101(1), unless they serve as a tool to engage in a cartel. |
300. |
Mobile infrastructure sharing agreements can, however, give rise to restrictive effects on competition. They may limit infrastructure competition that would take place absent the agreement (167). Reduced infrastructure competition may in turn limit competition at wholesale as well as at retail level. This is because more limited competition at the infrastructure level may affect parameters such as the number and location of sites, timing of the sites’ rollout, as well as the amount of capacity installed at each site, which, in turn, can affect quality of service and prices. |
301. |
Mobile infrastructure sharing agreements may also de facto reduce the parties’ decision making independence and limit the parties’ ability and incentives to engage in infrastructure competition with each other. For instance, this could be due to some technical (168), contractual or financial terms of the agreement (169). Information exchanges between the parties may also be problematic from a competition perspective, especially when they exceed what is strictly necessary for the mobile infrastructure sharing agreement to function. |
302. |
While the competitive assessment under Article 101 must always be conducted on a case-by-case basis (170), broad principles can be given as guidance to conduct such an assessment for the different types of mobile infrastructure sharing agreements:
|
303. |
In conducting the assessment of whether a mobile infrastructure sharing agreement may have restrictive effects on competition, a variety of factors are relevant, including:
|
304. |
Whilst not automatically meaning compliance with Article 101, in order for a mobile infrastructure sharing agreement to be considered, prima facie, as being unlikely to have restrictive effects under Article 101, it would have to comply, as a minimum, with the following:
|
305. |
Non-compliance of the mobile infrastructure sharing agreement with these minimum conditions gives an indication that the mobile infrastructure sharing agreement is likely to have restrictive effects under Article 101. |
3.7. Examples
306. |
Direct limitation of competition
|
307. |
Collusive outcomes
|
308. |
Anti-competitive foreclosure
|
309. |
Production agreement as market allocation
|
310. |
Information exchange
|
4. PURCHASING AGREEMENTS
4.1. Introduction
311. |
This Chapter focuses on agreements concerning the joint purchase of products by several undertakings together. Joint purchasing can be carried out through a jointly controlled company, by a company in which different undertakings hold non-controlling stakes, by a cooperative or a cooperative of cooperatives, by a contractual arrangement or by even looser forms of cooperation, for example one purchaser or negotiator representing a group of purchasers (collectively referred to as ‘joint purchasing arrangements’). |
312. |
Joint purchasing arrangements can be found in a variety of economic sectors and involve the pooling of purchasing activities. They may consist of pooling actual purchases through the joint purchasing arrangement. They can also be limited to jointly negotiating the purchase price, certain elements of the price, or other terms and conditions, while leaving the actual purchases, pursuant to the jointly negotiated price and terms and conditions, to its individual members. A joint purchasing arrangement may also engage in additional activities such as joint distribution, quality control and warehousing, avoiding duplication of delivery costs. Depending on the sector, the purchaser may consume the products or use them as inputs for their own activities, for example energy or fertilisers. Groups of potential licensees can also joinly negotiate licencing agreements for standard essential patents with licensors in view of incorporating that technology in their products (sometimes referred to as licensing negotiation groups). In the distribution sector, purchasers may simply resell the products, such as for example fast moving consumer goods, consumer electronics or other consumer goods. The latter groups of purchasers consisting of independent retailers, retail chains or retailer groups are usually referred to as ‘retail alliances’ (176). |
313. |
Joint purchasing arrangements usually aim at the creation of a degree of buying power vis-à-vis large suppliers, that individual members of the joint purchasing arrangement would not attain if they acted separately instead of jointly. Their assessment is, therefore, mainly focussed on the purchasing market where the joint purchasing arrangement accumulates the buyer power of its members and negotiates with or purchases from suppliers. Buying power of a joint purchasing arrangement can lead to lower prices, more variety or better quality products or services for consumers. Undertakings can also engage in joint purchasing arrangements when it allows them to prevent shortages or address disruptions in the production of certain products, thus avoiding supply chain interruptions. However, buying power may, under certain circumstances, also give rise to competition concerns as set out below under 4.2.3. |
314. |
Joint purchasing arrangements may involve both horizontal and vertical agreements. In such cases a two-step analysis is necessary. First, the horizontal agreements between the competing undertakings engaging in joint purchasing or the decisions adopted by the association of undertakings have to be assessed according to the principles described in these Guidelines. If that assessment leads to the conclusion that the joint purchasing arrangement does not give rise to competition concerns, a further assessment will be necessary to examine the relevant vertical agreements between the joint purchasing arrangement and an individual member thereof and between the joint purchasing arrangement and suppliers. The latter assessment will follow the rules of the Block Exemption Regulation on Vertical Restraints and the Guidelines on Vertical Restraints. Vertical agreements not covered by the Vertical Block Exemption Regulation are not presumed to be illegal but require individual examination. |
4.2. Assessment under Article 101(1)
4.2.1. Main competition concerns
315. |
Purchasing agreements may lead to restrictive effects on competition on the upstream purchasing and/or downstream selling market or markets, such as increased prices, reduced output, product quality or variety, or innovation, market allocation, or anti-competitive foreclosure of other possible purchasers. |
4.2.2. Restrictions of competition by object
316. |
Joint purchasing arrangements normally do not amount to a restriction of competition by object if they truly concern joint purchasing, that is to say if the joint purchasing arrangement involves collective negotiation and conclusion of an agreement, on behalf of its members, with any given supplier of one or more trading terms. Such arrangements need to be distinguished from buyer cartels, that is to say agreements or concerted practices between two or more purchasers aimed at,
|
317. |
Buyer cartels have as their object the distortion of the process of competition in the internal market (177) contrary to Article 101(1)(a) (178). In a buyer cartel, purchasers coordinate their behaviour among themselves in view of their individual interaction with the supplier on the purchasing market. If purchasers deal individually with suppliers, they should make their own purchasing decisions independently of each other without removing strategic uncertainty among themselves through agreements and concerted practices or artificially increasing transparency regarding their future behaviour on the market. This is clearly not the case when purchasers first fix the purchase price among themselves and each of the purchasers subsequently negotiates and purchases individually from the supplier. |
318. |
A buyer cartel may also exist when purchasers agree to exchange commercially sensitive information among themselves about their individual purchasing intentions or negotiations with suppliers, outside any genuine joint purchasing arrangement that interacts collectively, on behalf of its members, with suppliers (179). This concerns, in particular, exchanges between purchasers about purchase prices (maximum prices, minimum discounts and other aspects of prices) to be paid, terms and conditions, sources of supply (both in terms of suppliers and territories), volumes and quantities, quality or other parameters of competition (for example timing, delivery and innovation). |
319. |
The following non-exhaustive list of factors may help undertakings to assess that the agreement to which they are party, together with other purchasers, does not amount to a buyer cartel. These factors have to be assessed on a case-by-case basis:
|
320. |
A buyer cartel, provided that it affects trade between Member States, constitutes by its nature and independently of any concrete effects that it may have, an appreciable restriction of competition (181). Therefore, the assessment of buyer cartels, contrary to that of joint purchasing arrangements, does not require a definition of the relevant market(s), consideration of the market position of the purchasers on the upstream purchasing market nor whether they are competing on the downstream selling market. |
321. |
Joint purchasing arrangements can also lead to a restriction of competition by object if they serve as a tool to engage in a disguised cartel, that is to say, an agreement between purchasers fixing prices, limitating output or sharing markets or customers on the downstream selling market or markets. |
322. |
A joint purchasing arrangement among a group of purchasers that aims at excluding an actual or potential competitor from the same level of the selling market qualifies as a collective boycott and also amounts to a restriction of competition by object. |
4.2.3. Restrictive effects on competition
323. |
Joint purchasing arrangements, whereby purchasers interact jointly with suppliers through the arrangement, must be analysed in their legal and economic context with regard to their actual and likely effects on competition. The analysis of the restrictive effects on competition generated by a joint purchasing arrangement must cover the negative effects on both the purchasing market or markets, where the joint purchasing arrangement interacts with suppliers, and the selling market or markets, where the parties to the joint purchasing arrangement may compete as sellers. |
324. |
In general, however, joint purchasing arrangements are less likely to give rise to competition concerns when the parties do not have market power on the selling market or markets. |
325. |
Certain contractual restrictions imposed on the members of a joint purchasing arrangement may not restrict competition pursuant to Article 101(1) and even have beneficial effects on competition when they are limited to what is objectively necessary to ensure the arrangement’s proper functioning and exercise its buying power in relation to suppliers (182). This applies, for example, to a prohibition for parties to a joint purchasing arrangement from participating in other competing arrangements to the extent that this could jeopardise its operations and buying power. Conversely, exclusive purchasing obligations, whereby the members of a joint purchasing arrangement are obliged to purchase all or most of their requirements through the arrangement, may have negative effects on competition and require an assessment in the light of the overall effects of the joint purchasing arrangement. |
4.2.3.1.
326. |
There are two markets which may be affected by joint purchasing arrangements. First, the market or markets with which the joint purchasing arrangement is directly concerned, that is to say, the relevant purchasing market or markets where the parties negotiate with or purchase from suppliers. Secondly, the selling market or markets, that is to say, the market or markets downstream where the parties to the joint purchasing arrangement are active as sellers. |
327. |
The definition of relevant purchasing markets follows the principles described in the Market Definition Notice and any future guidance relating to the definition of relevant markets for the purposes of Union competition law and is based on the concept of substitutability to identify competitive constraints. The only difference from the definition of ‘selling markets’ is that substitutability has to be defined from the viewpoint of supply and not from the viewpoint of demand. In other words, the suppliers’ alternatives are decisive in identifying the competitive constraints on purchasers. Those alternatives could be analysed, for instance, by examining the suppliers’ reaction to a small but non-transitory price decrease. Once the market is defined, the market share can be calculated as the percentage of the purchases by the parties out of the total sales of the purchased product or products in the relevant market. |
328. |
If the parties are, in addition, competitors on one or more selling markets, those markets are also relevant for the assessment. The selling markets have to be defined by applying the methodology described in the Market Definition Notice and any future guidance relating to the definition of relevant markets for the purposes of Union competition law. |
4.2.3.2.
329. |
There is no absolute threshold above which it can be presumed that the parties to a joint purchasing arrangement have market power so that the joint purchasing arrangement is likely to give rise to restrictive effects on competition within the meaning of Article 101(1). However, in most cases it is unlikely that market power exists if the parties to the joint purchasing arrangement have a combined market share not exceeding 15 % on the purchasing market or markets as well as a combined market share not exceeding 15 % on the selling market or markets. In any event, if the parties’ combined market shares do not exceed 15 % on both the purchasing and the selling market or markets, it is likely that the conditions of Article 101(3) are fulfilled. |
330. |
A market share above that threshold in one or both markets does not automatically indicate that the joint purchasing arrangement is likely to give rise to restrictive effects on competition. A joint purchasing arrangement with a combined market share above that threshold requires a detailed assessment of its effects on the market involving, but not limited to, factors such as market concentration, an assessment of profit margins and of possible countervailing power of strong suppliers. |
331. |
If the parties to the joint purchasing arrangement have a significant degree of buying power on the purchasing market, there is a risk that they may harm competition upstream, which may ultimately also cause competitive harm to consumers further downstream. For example, jointly exercised buying power may harm investment incentives and force suppliers to reduce the range or quality of products they produce. This may bring about restrictive effects on competition such as quality reductions, lessening of innovation efforts, or ultimately sub-optimal supply |
332. |
The risk that a joint purchasing arrangement could discourage investments or innovations benefitting consumers may be larger for large purchasers that jointly account for a large proportion of purchases – in particular when dealing with small suppliers. Such suppliers may be particularly vulnerable for a reduction in profits by a joint purchasing arrangement with a significant market share on the purchasing market or markets, especially when small suppliers have made specific investments for supplying the members of a joint purchasing arrangement. Restrictive effects on competition are less likely to occur if suppliers have a significant degree of countervailing seller power (which does not necessarily amount to dominance) on the purchasing market or markets, for example, because they sell products or services that purchasers need to have in order to compete on the downstream selling market or markets |
333. |
For instance, an agreement between the members of a joint purchasing arrangement to no longer purchase products from certain suppliers because such products are unsustainable whereas the purchasing arrangement wants to buy only sustainable products, may lead to a restriction of competition in terms of price and choice. In view of its content, objectives and legal and economic context (183), such an agreement does not in principle have the object to exclude suppliers producing unsustainable products from the purchasing market. In those circumstances, the restrictive effects on competition of a joint purchasing arrangement to purchase only sustainable products should be assessed taking into account, in particular, the nature of the products, the market position of the purchasers and the market position of suppliers. In this context, it will be relevant to consider whether the suppliers concerned have customers other that those that are party to the joint purchasing arrangement (including customers in other markets) or can easily decide to start also producing sustainable products |
334. |
Buying power of the parties to the joint purchasing arrangement may also be used to foreclose competing purchasers from the purchasing market by limiting their access to efficient suppliers and requires an assessement of the arrangement’s restrictive effects on competition. This is most likely if there are only a limited number of suppliers and there are barriers to entry on the supply side of the upstream purchasing market. Conversely, a joint purchasing arrangement among a group of purchasers that aims at excluding an actual or potential competitor from the same level of the selling market qualifies as a collective boycott and amounts to a restriction of competition by object. |
335. |
If the parties to a joint purchasing arrangement are actual or potential downstream competitors, their incentives for price competition on the downstream selling market or markets may be considerably reduced when they purchase a significant part of their products together. First, if the parties together hold a significant degree of market power on the selling market or markets (which does not necessarily amount to dominance), the lower purchase prices achieved by the joint purchasing arrangement may be less likely to be passed on to consumers. Second, the higher the combined market share of purchasers on the downstream selling market, the greater the risk that coordination of upstream purchasing may also lead to coordination of downstream selling. This risk is particularly high if the joint purchasing arrangement limits (or disincentivizes) the ability of its members to independently purchase additional volumes of the input in the purchasing market, either through or outside the joint purchasing arrangement. An obligation on the members of a joint purchasing arrangement to purchase all or most of their requirements through the arrangement requires an assessment of the restrictive effects on competition. Such assessment takes account of, in particular, the extent of the obligation, the market share of the joint purchasing arrangement on the selling market and the degree of concentration of suppliers on the purchasing market and whether such obligation is necessary in order to ensure a sufficiently strong negotiation position of the arrangement towards strong suppliers. |
336. |
In the analysis of whether the parties to a joint purchasing arrangement have buying power, the number and intensity of links (for example, other purchasing agreements) between competitors in the purchasing market are relevant. |
337. |
However, if competing purchasers that cooperate are not active on the same relevant selling market (for example, retailers which are active in different geographic markets and cannot be regarded as potential competitors), the joint purchasing arrangement is less likely to have restrictive effects on competition in the selling market. Such joint purchasing arrangement with members that are not active on the same selling market may, however, more likely lead to restrictive effects on competition if they have such a significant position in the purchasing markets that it may harm the competitive process for other players in the purchasing markets (for example by significantly harming investment incentives upstream). |
4.2.3.3.
338. |
Joint purchasing arrangements may lead to a collusive outcome if they facilitate the coordination of the parties' behaviour on the selling market where they are actual or potential competitors. This can be the case, in particular, if the market structure in the selling market is conducive to collusion (for example because the market is concentrated and displays a significant degree of transparency). A collusive outcome is also more likely if the joint purchasing arrangement includes a significant number of undertakings in the selling market and extends beyond the mere joint negotiation of purchasing terms and conditions (for example by fixing the purchasing volumes of its members), thereby limiting significantly the scope for the parties to the arrangement to compete on the selling market. |
339. |
Collusion can also be facilitated if the parties achieve a high degree of commonality of costs through joint purchasing, provided the parties have market power in the selling market and the market characteristics are conducive to coordination. |
340. |
Restrictive effects on competition are more likely if the parties to the joint purchasing arrangement have a significant proportion of their variable costs in the selling market in common. This is, for instance, the case if retailers, which are active in the same relevant retail market or markets, jointly purchase a significant amount of the products they offer for resale. It may also be the case if competing manufacturers and sellers of a final product jointly purchase a high proportion of their input together. |
341. |
The implementation of a joint purchasing arrangement may require the exchange of commercially sensitive information such as purchase prices (or part thereof) and volumes. The exchange of such information may facilitate coordination with regard to sales prices and output and thus lead to a collusive outcome on the selling markets. Spill-over effects from the exchange of commercially sensitive information can be minimised, for example, where data is collated by the joint purchasing arrangement which does not pass on the information to the parties thereto by putting in place technical or practical measures to protect its confidentiality. Moreover, the participation of an undertaking in several joint purchasing arrangements should not lead to anti-competitive exchanges of information or other types of coordination between the different purchasing arrangements. |
342. |
Any effects on competition arising from the exchange of commercially sensitive information will be assessed in the light of the overall effects of the joint purchasing arrangement provided that such exchanges are necessary for the functioning of the joint purchasing arrangement. Whether the exchange of information in the context of a joint purchasing arrangement is likely to lead to restrictive effects on competition should also be assessed according to the guidance given in Chapter 6. If the information exchange does not exceed the sharing of data necessary for the joint purchasing of the products by the parties to the joint purchasing arrangement, then even if the information exchange has restrictive effects on competition within the meaning of Article 101(1), the agreement is more likely to meet the criteria of Article 101(3) than if the exchange goes beyond what was necessary for the joint purchasing. |
343. |
When negotiating terms and conditions with suppliers, a joint purchasing arrangement may threaten suppliers to abandon negotiations or to stop purchasing temporarily unless they are offered better terms or lower prices. Such threats are typically part of a bargaining process and may involve collective action by purchasers when a joint purchasing arrangement conducts the negotiations. Strong suppliers may use similar threats to stop negotiating or supplying products in their bargaining with purchasers. Such threats do not usually amount to a restriction of competition by object and any negative effects arising from such collective threats will not be assessed separately but in the light of the overall effects of the joint purchasing arrangement. An example of such bargaining threats concerns temporary stops by the members of a retail alliance in ordering certain products, selected by each of the members individually for its own shops, from a supplier during their negotiations about terms and conditions for their future supply agreement (184). Such temporary stops may result in the products selected by the individual members of the alliance being unavailable on the retailers’ shelves for a limited period of time, namely until the retail alliance and the supplier have agreed on the terms and conditions of future supplies. |
4.3. Assessment under Article 101(3)
4.3.1. Efficiency gains
344. |
Joint purchasing arrangements can give rise to significant efficiency gains. In particular, they can lead to cost savings such as lower purchase prices or reduced transaction, transportation and storage costs, thereby facilitating economies of scale. Moreover, joint purchasing arrangements may give rise to qualitative efficiency gains by leading suppliers to innovate and introduce new or improved products on the market. Such qualitative efficiencies can benefit consumers, by reducing dependencies and avoiding shortages through more resilient supply chains and contributing to a more resilient internal market. |
4.3.2. Indispensability
345. |
Restrictions that go beyond what is necessary to achieve the efficiency gains generated by a purchasing agreement do not meet the criteria of Article 101(3). An obligation to purchase or negotiate exclusively through the joint purchasing arrangement may, in certain cases, be indispensable to achieve the necessary degree of buying power or volume for the realisation of economies of scale. However, such an obligation has to be assessed in the context of the individual case. |
4.3.3. Pass-on to consumers
346. |
Efficiency gains, such as cost-reducing purchasing efficiencies or qualitative efficiencies in the form of the introduction of new or improved products on the market, that are attained by indispensable restrictions must be passed on to consumers to an extent that outweighs the restrictive effects on competition caused by the joint purchasing arrangement. Hence, cost savings or other efficiencies that only benefit the parties to the joint purchasing arrangement do not suffice. Instead, cost savings need to be passed on to the parties' own customers, that is to say, consumers. In the example of lower purchasing costs, pass-on may occur through lower prices on the selling market or markets. |
347. |
Normally, companies have an incentive to pass-on at least part of a reduction in variable costs to their own customers. The higher profit margin resulting from variable cost reductions provides companies with a significant commercial incentive to expand output through price reductions. However, the members of a joint purchasing arrangement that together hold significant market power on the selling market or markets, may be less inclined to pass on variable cost reductions to consumers. Moreover, pure reductions in fixed costs (such as lump-sum payments by suppliers) may be unlikely to be passed-on to consumers, as they normally do not provide companies with an incentive to expand output. A careful assessment of the specific joint purchasing arrangement is therefore required to assess whether it generates an economic incentive to expand output and thus pass-on cost reductions or efficiencies (185). Finally, lower sales prices for consumers are particularly unlikely if the joint purchasing arrangement limits (or disincentivizes) the ability of its members to independently purchase additional volumes either through or outside the joint purchasing arrangement. In fact, joint purchasing arrangements that limit the independent ordering of additional volumes by its members provide an incentive to raise sales prices. This is because jointly limiting the purchase of inputs may also have the effect of limiting the volume of sales in the selling market or markets. |
4.3.4. No elimination of competition
348. |
The criteria of Article 101(3) cannot be fulfilled if the parties are afforded the possibility of eliminating competition in respect of a substantial part of the products in question. That assessment has to cover both purchasing and selling markets. |
4.4. Examples
349. |
Buyer cartel
|
350. |
Joint negotiation by a European retail alliance
|
351. |
Joint purchasing by small undertakings with moderate combined market shares
|
352. |
Commonality of costs and market power on the selling market
|
353. |
Parties active in different geographic markets
|
354. |
Information exchange
|
5. COMMERCIALISATION AGREEMENTS
5.1. Introduction
355. |
Commercialisation agreements involve cooperation between competitors in the selling, distribution or promotion of their substitute products. This type of agreement can have a widely varying scope, depending on the commercialisation functions which are covered by the cooperation. At one end of the spectrum, joint selling agreements may lead to a joint determination of all commercial aspects related to the sale of the product, including price. At the other end, there are more limited agreements that only address one specific commercialisation function, such as distribution, after-sales service, or advertising. |
356. |
An important category of those more limited agreements is distribution agreements. The VBER and the Vertical Guidelines generally cover distribution agreements unless the parties to the agreement are actual or potential competitors. If competitors agree to distribute their substitute products (in particular if they do so on different geographic markets) there is a risk in certain cases that the agreements have as their object or effect the partitioning of markets between the parties or that they lead to a collusive outcome. This can be true both for reciprocal and non-reciprocal agreements between competitors, which thus have to be assessed, first, according to the principles set out in this Chapter. If that assessment leads to the conclusion that cooperation between competitors in the area of distribution would in principle be acceptable, a further assessment will be necessary to examine the vertical restraints included in such agreements. That second step of the assessment should be based on the principles set out in the Vertical Guidelines. |
357. |
The only exception to the two-step process mentioned in the previous paragraph is in case of non-reciprocal distribution agreements between competitors where (a) the supplier is a manufacturer, wholesaler, or importer and a distributor of goods, while the buyer is a distributor and not a competing undertaking at the manufacturing, wholesale or import level, or, (b) the supplier is a provider of services at several levels of trade, while the buyer provides its services at the retail level and is not a competing undertaking at the level of trade where it purchases the contract services that are covered by the VBER (186), to which these Guidelines do not apply. Paragraph 48 provides additional guidance on the general relationship between these Guidelines with the VBER and the Vertical Guidelines. |
358. |
A further distinction should be drawn between agreements where the parties agree only on joint commercialisation and agreements where the commercialisation is related to another type of cooperation upstream, such as joint production or joint purchasing. When analysing commercialisation agreements combining different stages of cooperation it is necessary to undertake the assessment in accordance with paragraphs 6-7. |
359. |
Specific rules apply to the commercialisation of agricultural products. Article 101 does not apply to (i) the commercialisation of agricultural products through recognised Producer Organisations and Associations of Producer Organisations (187) and (ii) to certain commercialisation agreements that do not concern prices of joint sales and are concluded among farmers and among their associations (188), subject to specific conditions laid out in these rules. In addition there are specific provisions for the commercialisation of raw milk (189). |
5.2. Assessment under Article 101(1)
5.2.1. Main competition concerns
360. |
Commercialisation agreements can lead to restrictions of competition in several ways. First, and most obviously, commercialisation agreements may lead to price fixing. |
361. |
Secondly, commercialisation agreements may also facilitate output limitations, because the parties may decide on the volume of products to be put on the market, therefore restricting supply. |
362. |
Thirdly, commercialisation agreements may become a means for the parties to divide the markets or to allocate orders or customers, for example in cases where the parties' production plants are located in different geographic markets or when the agreements are reciprocal. |
363. |
Finally, commercialisation agreements may also lead to an exchange of strategic information relating to aspects within or outside the scope of the cooperation or to commonality of costs – in particular with regard to agreements not encompassing price fixing – which may result in a collusive outcome. |
5.2.2. Restrictions of competition by object
364. |
First, commercialisation agreeements lead to a restriction of competition by object if they serve as a tool to engage in a disguised cartel. In any case, commercialisation agreements involving price fixing, output limitations or market partitioning are therefore likely to restrict competition by object. |
365. |
Price fixing is one of the major competition concerns arising from commercialisation agreements between competitors. Agreements limited to joint selling and in general commercialisation agreements that include joint pricing generally lead to the coordination of the pricing policy of competing manufacturers or service providers. Such agreements may not only eliminate price competition between the parties on substitute products but may also restrict the total volume of products to be delivered by the parties within the framework of a system for allocating orders. Such agreements are therefore likely to restrict competition by object. |
366. |
That assessment does not change if the agreement is non-exclusive (that is to say, where the parties are free to sell individually outside the agreement), as long as it can be concluded that the agreement will lead to a coordination of the prices charged by the parties to all or part of their customers. |
367. |
Similarly, output limitations are an important competition concern that can arise from commercialisation agreements. Where the parties to the agreement decide jointly on the quantity of the products to be marketed, the available supply of the contractual products could be reduced, which increases their price. Any party to the agreement should in principle independently decide to increase or reduce its output to meet market demand. The risk of output limitations is more limited in case of non-exclusive commercialisation agreements, as long as the parties remain free and actually available to serve individually any additional demand and provided that the agreement will not lead to a coordination of the supply policy of the parties. |
368. |
Another specific competition concern related to commercialisation arrangements between parties which are active in different geographic markets or vis-à-vis different categories of customers is that they can be an instrument of market partitioning. If the parties use a reciprocal commercialisation agreement to distribute each other’s products in order to eliminate actual or potential competition between them by deliberately allocating markets or customers, the agreement is likely to have as its object a restriction of competition. If the agreement is not reciprocal, the risk of market partitioning is less pronounced. It is necessary, however, to assess whether the non-reciprocal agreement constitutes the basis for a mutual understanding to avoid entering each other's markets. |
5.2.3. Restrictive effects on competition
369. |
A commercialisation agreement that is not restrictive by object, can still have restrictive effects on competition, to be verified in accordance with the elements mentioned in paragraph 37. The following clarifications can be added with specific respect to anti-competitive effects in commercialisation agreements. |
370. |
To evaluate the possible restrictive effects of a commercialisation agreement, the competitive relationship between the parties in the relevant product and geographic market or markets directly concerned by the cooperation (that is to say, the market or markets to which the products subject to the agreement belong) have to be defined. In a commercialisation agreement, generally the main affected market is the market where the parties to the agreement will jointly commercialise the contractual products. However, as a commercialisation agreement in one market may also affect the competitive behaviour of the parties in neighbouring markets which are closely related to the market directly concerned by the cooperation, any such neighbouring markets also need to be defined. The neighbouring markets may be horizontally or vertically related to the market where the cooperation takes place. |
371. |
In cases where they are not restrictive by object, commercialisation agreements between competitors will generally only have restrictive effects on competition if the parties have some degree of market power, to be assessed also taking into account any possible countervailing buyer power. In this respect, in commercialisation agreements the parties pool (part of) their market-related activities, in direct relation with their customers. In case of joint market power there is therefore in general a relevant degree of probability that the parties have the capacity to raise prices or reduce output, product quality, product variety or innovation. The direct relation to customers increases the risk of anti-competitive effects of the agreement. |
372. |
A commercialisation agreement is normally not likely to give rise to competition concerns if it is objectively necessary to allow one party to enter a market it could not have entered individually or with a more limited number of parties than are effectively taking part in the cooperation, for example, because of the costs involved. |
373. |
The key issue in assessing a reciprocal commercialisation agreement is whether the agreement in question is objectively necessary for the parties to enter each other’s markets. If it is, the agreement does not create competition problems of a horizontal nature. However, if the agreement reduces the decision-making independence of one of the parties with regard to entering the other parties' market or markets by limiting its incentives to do so, it is likely to give rise to restrictive effects on competition. The same reasoning applies to non-reciprocal agreements, where the risk of restrictive effects on competition is, however, less pronounced. |
5.2.3.1.
374. |
A joint commercialisation agreement that does not involve price fixing, output limitation or market partitioning is also likely to give rise to restrictive effects on competition if it increases the parties' commonality of variable costs to a level which is likely to lead to a collusive outcome. This is likely to be the case for a joint commercialisation agreement if prior to the agreement the parties already have a high proportion of their variable costs in common. In such a situation the additional increment in commonality (that is to say, the commercialisation costs of the product subject to the agreement) can tip the balance towards a collusive outcome. Conversely, if the increment is large, the risk of a collusive outcome may be high even if the initial level of commonality of costs is low. |
375. |
The likelihood of a collusive outcome depends on the parties' market power and the characteristics of the relevant market. Commonality of costs can only increase the risk of a collusive outcome if the parties have market power and if the commercialisation costs constitute a large proportion of the variable costs related to the products concerned. This is, for example, not the case for homogeneous products for which the highest cost factor is production. Commonality of commercialisation costs increases the risk of a collusive outcome if the commercialisation agreement concerns products which entail costly commercialisation, for example, high distribution or marketing costs. Consequently, agreements concerning only joint advertising or joint promotion can also give rise to restrictive effects on competition if those costs constitute a significant cost factor. |
376. |
Joint commercialisation generally involves the exchange of sensitive commercial information, particularly on marketing strategy and pricing. In most commercialisation agreements, some degree of information exchange is required in order to implement the agreement. It is therefore necessary to verify whether the information exchange can give rise to a collusive outcome with regard to the parties' activities within and outside the cooperation. Any negative effects arising from the information exchange will not be assessed separately but in the light of the overall effects of the agreement. |
377. |
In any case, the likely restrictive effects on competition of information exchange in the context of commercialisation agreements will depend on the characteristics of the market and the data shared, and should be assessed in the light of the general guidance given in Chapter 6. |
5.2.3.2.
378. |
As already mentioned above in paragraph 367, commercialisation agreements between competitors can generally have restrictive effects on competition if the parties have some degree of market power. In most cases, it is unlikely that market power exists if the parties to the agreement have a combined market share not exceeding 15 % in the market where they jointly commercialize the contractual products. In any event, if the parties' combined market share does not exceed 15 %, it is likely that the conditions of Article 101(3) are fulfilled. |
379. |
If the parties’ combined market share is greater than 15 %, it is not possible to presume that their agreement will not have restrictive effects and thus the likely impact of the joint commercialisation agreement on the market must be assessed. |
5.3. Assessment under Article 101(3)
5.3.1. Efficiency gains
380. |
Commercialisation agreements can give rise to significant efficiency gains. The efficiencies to be taken into account when assessing whether a commercialisation agreement fulfils the criteria of Article 101(3) will depend on the nature of the activity and the parties to the cooperation. Price fixing can generally not be justified, unless it is indispensable for the integration of other marketing functions, and unless this integration will generate substantial efficiencies. Joint distribution can generate significant efficiencies, stemming from economies of scale or scope, especially for smaller producers or groups of independent retailers, for instance in case they take advantage of new distribution platforms in order to compete with global or major operators. Joint distribution can in particular be relevant for attaining environmental objectives, provided that these are certain, quantifiable and documented. Commercialisation agreements can also contribute to a resilient internal market and generate efficiencies benefiting consumer by reducing dependencies and/or mitigating shortages and disruptions in supply chains. |
381. |
In addition, the efficiency gains must not be savings which result only from the elimination of costs that are inherently part of competition, but must result from the integration of economic activities. A reduction of transport cost which is only a result of customer allocation without any integration of the logistical system can therefore not be regarded as an efficiency gain within the meaning of Article 101(3). |
382. |
Efficiency gains must be demonstrated by the parties to the agreement. An important element in this respect would be the contribution by the parties of significant capital, technology, or other assets. Cost savings through reduced duplication of resources and facilities can also be accepted. However, if the joint commercialisation represents no more than a sales agency without any investment, it is unlikely to fulfil the conditions of Article 101(3). |
5.3.2. Indispensability
383. |
Restrictions that go beyond what is necessary to achieve the efficiency gains generated by a commercialisation agreement do not fulfil the criteria of Article 101(3). The question of indispensability is especially important for those agreements involving price fixing or market partitioning, which can only under exceptional circumstances be considered indispensable. |
5.3.3. Pass-on to consumers
384. |
Efficiency gains attained by indispensable restrictions must be passed on to consumers to an extent that outweighs the restrictive effects on competition caused by the commercialisation agreement. This can happen in the form of lower prices or better product quality or variety. The higher the market power of the parties, however, the less likely it is that efficiency gains will be passed on to consumers to an extent that outweighs the restrictive effects on competition. Where the parties have a combined market share of below 15 %, it is likely that any demonstrated efficiency gains generated by the agreement will be sufficiently passed on to consumers. |
5.3.4. No elimination of competition
385. |
The criteria of Article 101(3) cannot be fulfilled if the parties are afforded the possibility of eliminating competition in respect of a substantial part of the products in question. This has to be analysed in the relevant market to which the products subject to the cooperation belong and in possible spill-over markets. |
5.4. Bidding consortia
386. |
The term bidding consortium refers to a situation where two or more parties cooperate to submit a joint bid in a public or private procurement competition (190). |
387. |
For the purpose of this Section, bidding consortia have to be distinguished from bid rigging (or collusive tendering), that refers to illegal agreements between economic operators, with the aim of distorting competition in award procedures. Bid-rigging is one of the most serious form of restrictions by object and may assume various forms, such as fixing the content of their tenders beforehand (especially the price) in order to influence the outcome of the procedure, refraining from submitting a tender, allocating the market based on geography, contracting authority or the subject of the procurement or setting up rotation schemes for a number of procedures. The aim of all these practices is to enable a predetermined tenderer to secure a contract while creating the impression that the procedure is genuinely competitive (191). From a competition point of view bid rigging is a form of cartel that consists in the manipulation of a tender procedure for the award of a contract (192). |
388. |
Bid-rigging generally does not involve joint participation in the tender process. It is typically rather a hidden or tacit agreement between potential participants to coordinate their apparent individual decisions with respect to the participation in the tender process. However, in some cases the distinction between bid-rigging and legitimate forms of joint bidding is not straightforward, in particular in cases of subcontracting. For example, cases where two tenderers cross-subcontract one another may be potential indication of collusion, given that such subcontracting agreements usually allow the parties to know each other’s financial offer, thus calling into question the parties’ independence in formulating their own tenders. However, there is not a general presumption that subcontracting by the successful tenderer to another tenderer in the same procedure constitutes collusion among the economic operators concerned and the parties concerned may demonstrate the opposite (193). |
389. |
Bidding consortium agreements can involve a significant degree of integration of resources and activities of the parties, in particular when forms of joint production are included in the contractual activity, for the purpose of participating in the tender procedure. In situations where the joint commercialisation is merely ancillary to the main integration of the parties in the production process, the centre of gravity of the agreement lies in the production activity and the competitive assessment must be carried out in accordance with the rules applicable to the relevant cooperation, that is joint production. In this case, price fixing for the contract products or services is generally not considered a restriction by object and a by effect assessment will be necessary (see above, paragraph 216 on production agreements). |
390. |
However, in principle consortium agreements that mainly or exclusively include joint commercialisation have to be considered as commercialisation agreements and therefore have to be assessed in accordance with the principles set out in the present Chapter. |
391. |
A joint bidding consortium agreement – irrespective of its legal qualification – does not restrict competition if it allows the undertakings involved to participate in projects that they would not be able to undertake individually. As the parties to the consortium agreements are therefore not potential competitors for implementing the project, there is no restriction of competition within the meaning of Article 101(1). This can be the case of undertakings that produce different services that are complementary for the purposes of participation in the tender. Another possibility is when the undertakings involved, although all active in the same markets, cannot carry out the contract individually, for example due to the size of the contract or its complexity. |
392. |
The assessment of whether the parties can each compete in a tender individually, thus being competitors, depends firstly on the requirements included in the tender rules. However, the mere theoretical possibility of carrying out the contractual activity alone does not automatically make the parties competitors: there must be a realistic assessment of whether an undertaking will be capable of completing the contract on its own, considering the specific circumstances of the case, such as the size and abilities of the undertaking, and its present and future capacity assessed in light of the evolution of the contractual requirements. |
393. |
In cases of calls for tenders where it is possible to submit bids on parts of the contract (lots), undertakings that have the capacity to bid on one or more lots – but assumedly not for the whole tender – have to be considered competitors. In similar situations the collaboration is often justified by the fact that the cooperation in the consortium agreement would allow the parties to bid for the complete contract and this would give the possibility to offer a combined rebate for the complete contract. However, this does not change the fact that in principle the parties are competitors for at least part of the tender and the possible efficiencies achieved with a joint bid on the complete tender have to be assessed on the basis of the principles of Article 101(3). |
394. |
If it is not possible to exclude that the parties to the consortium agreement could each compete individually in the tender (or if there are more parties to a consortium agreement than necessary), the joint bid may restrict competition. The restriction can be by object or by effects, depending on the content of the agreement and on the specific circumstances of the case (see paragraphs 360-375 above). |
395. |
In any event, a consortium agreement between competitors can fulfil the criteria of Article 101(3). Generally a specific and concrete assessment will be necessary, on the basis of various elements such as the parties’ position in the relevant market, the number and the market position of the other participants to the tender, the content of the consortium agreement, the products or services involved and the market conditions. |
396. |
In terms of efficiencies, these can take the form of lower prices, but also of better quality, wider choice or faster realization of the products or services concerned by the call for tenders. In addition, all the other criteria of Article 101(3) need to be fulfilled (indispensability, pass-on to consumers and no elimination of competition). In tender procedures these are often interlinked: the efficiency gains of a joint bid through a consortium agreement are more easily passed on to consumers – in the form of lower prices or better quality of the offer – if competition with regard to the tender is not eliminated, and other relevant competitors take part in the bidding procedure. |
397. |
In essence, the criteria of Article 101(3) can be fulfilled if the joint participation to the tender allows the parties to submit an offer that is more competitive than the offers they would have submitted alone – in terms of prices and/or quality – and the benefits in favour of the consumers and the contracting entity outweigh the restrictions to competition. Efficiencies must be passed on to consumers and will not be sufficient to meet the criteria of Article 101(3) if they only benefit the parties to the joint bidding consortium agreement. |
5.5. Examples
398. |
Joint commercialisation necessary to enter a market
|
399. |
Commercialisation agreement by more parties than necessary to enter a market
|
400. |
Joint internet platform – 1
|
401. |
Joint internet platform – 2
|
402. |
Sales joint venture
|
403. |
Non-poaching clause in agreement on outsourcing of services
|
404. |
Media Distribution Platform
|
405. |
Bidding consortia
|
6. INFORMATION EXCHANGE
6.1. Introduction
406. |
The purpose of this Chapter is to guide undertakings and associations in the competitive assessment of information exchange (194). Information exchange can take various forms and can occur in different contexts. |
407. |
Exchange of information for the purposes of this Chapter includes the exchange of (i) raw and unorganised digital content that will need processing in order to make it useful (raw data); (ii) pre-processed data, that has already been prepared and validated; (iii) data that has been manipulated in order to produce meaningful information, of any form as well as (iv) any other type of information, including non-digital information. It includes physical information sharing and data sharing between actual or potential competitors (195). In this Chapter, the term ‘information’ covers all of the above-mentioned types of data and information. |
408. |
Information can be directly exchanged between competitors (in the form of a unilateral disclosure or in a bi- or multilateral exchange), or indirectly by or through a third party (such as a service provider, platform, online tool or algorithm), common agency (for example, a trade association), a market research organisation, or through suppliers or retailers. This Chapter applies both to direct and indirect forms of information exchange. |
409. |
Information exchange can be part of another type of horizontal cooperation agreement. The implementation of such horizontal cooperation agreement may require the exchange of commercially sensitive information. In such a case it will be necessary to verify whether the exchange can give rise to a collusive outcome with regard to the parties’ activities within and outside the cooperation. Any negative effect arising from such exchanges will not be assessed separately but in the light of the overall effects of the horizontal cooperation agreement. If the information exchange does not exceed what is necessary for the legitimate cooperation between competitors, then even if the exchange has restrictive effects on competition within the meaning of Article 101(1), the agreement is more likely to meet the criteria of Article 101(3) than if the exchange goes beyond what is necessary to enable the cooperation. When information exchange in itself forms the main objective of the cooperation, the assessment of the exchange should take place according to the guidance provided in this Chapter. |
410. |
Information exchange may also be part of an acquisition process. In such cases, depending on the circumstances, the exchange may be subject to the rules of the Merger Regulation (196). Any conduct restricting competition that is not directly related to and necessary for the implementation of the acquisition of control remains subject to Article 101 of the Treaty. |
411. |
Information exchange may also stem from regulatory initiatives. Even though undertakings may be encouraged or obliged to share certain information and data in order to comply with Union or government requirements, Article 101(1) continues to apply. In practice, this means that those subject to regulatory requirements must not use these requirements as a means to infringe Article 101(1). They should restrict the extent of the information exchange to what is required on the basis of the applicable regulation and they may have to implement precautionary measures in case commercially sensitive information is exchanged.
|
6.2. Assessment under Article 101(1)
6.2.1. Introduction
412. |
Information exchange is a common feature of many competitive markets and may generate various types of efficiency gains. It may solve problems of information asymmetries (197), thereby making markets more efficient. In recent years, notably data sharing has gained importance and has become essential to inform decision making through the use of big data analytics and machine learning techniques (198). Moreover, undertakings may improve their internal efficiency through benchmarking against each other's best practices. Exchanging information may also help undertakings to save costs by reducing their inventories, enabling quicker delivery of perishable products to consumers, or dealing with unstable demand, etc. The sharing of information of the same type or of complementary nature may enable firms to develop new or better products or services or to train algorithms on a broader, more meaningful basis. Furthermore, exchanges of information may directly benefit consumers by reducing their search costs and improving choice. |
413. |
As indicated in paragraph 15, an information exchange can only be addressed under Article 101(1) if it establishes or is part of an agreement, a concerted practice or a decision by an association of undertakings. As set out in paragraph 15, the concept of a concerted practice implies, in addition to the participating undertakings concerting with each other, subsequent conduct on the market and a relationship of cause and effect between the two (199). In case an exchange of commercially sensitive information between competitors takes place in preparation of an anti-competitive agreement, this suffices to prove the existence of a concerted practice within the meaning of Article 101(1). In that regard, it is not necessary to show that those competitors formally undertook to adopt a particular course of conduct or that the competitors colluded over their future conduct on the market (200). In addition, there is a presumption that undertakings that take part in a concerted practice and that remain active on the market take account of the information exchanged with their competitors in determining their conduct on the market (201). |
414. |
The main principle of competition is that each undertaking determines independently its economic conduct on the relevant market. This principle does not prevent undertakings from adapting themselves intelligently to the existing or anticipated conduct of their competitors or to customary conditions existing in the market. Undertakings should however avoid exchanges of information that have the object or effect to give rise to conditions of competition which do not correspond to the normal conditions of the relevant market. This is the case if the exchange either influences the conduct on the market of an actual or potential competitor or reveals to such a competitor the conduct which another competitor has decided to follow itself or contemplates adopting on the market (202). |
415. |
In this Section, first the two main competition concerns related to information exchange are set out (Section 6.2.2). Then, more guidance is provided on the relevance of the nature of the information that is exchanged for the assessment under Article 101(1) (Section 6.2.3), and the characteristics of the exchange itself (Section 6.2.4), as well as the characteristics of the market (Section 6.2.5). Two dedicated sections deal with restrictions of competition by object (Section 6.2.6) and by effect (Section 6.2.7). |
6.2.2. Main competition concerns related to information exchange (203)
6.2.2.1.
416. |
By artificially increasing transparency between competitors in the market, the exchange of commercially sensitive information can facilitate coordination of undertakings’ competitive behaviour and result in restrictions of competition. This applies in particular where the exchange underpins another anti-competitive arrangement (204). |
417. |
An exchange of commercially sensitive information in itself may allow undertakings to reach a common understanding on the terms of coordination which can lead to a collusive outcome on the market. The exchange can create mutually consistent expectations regarding the uncertainties present in the market. On that basis, undertakings can then reach a common understanding on their behaviour on the market, even without an explicit agreement on coordination (205). |
418. |
The exchange of commercially sensitive information can also be used as a method to increase the internal stability of an anti-competitive agreement or concerted practice on the market. Information exchange can make the market sufficiently transparent to allow the colluding undertakings to monitor to a sufficient degree whether other undertakings are deviating from the collusive outcome, and thus to know when to retaliate. Both exchanges of present and past data can constitute such a monitoring mechanism. This can either enable undertakings to achieve a collusive outcome on markets where they would otherwise not have been able to do so, or it can increase the stability of a collusive outcome already present on the market.
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419. |
Finally, information exchange can also be used as a method to increase the external stability of an anti-competitive agreement or concerted practice on the market. Exchanges that make the market sufficiently transparent can allow colluding undertakings to monitor where and when other undertakings are attempting to enter the market, thus allowing the colluding undertakings to target the new entrant. Both exchanges of present and past information can create such a monitoring mechanism. |
6.2.2.2.
420. |
Apart from facilitating collusion, an information exchange can also lead to anti-competitive foreclosure on the same market where the exchange takes place or on a related market (207). |
421. |
Foreclosure on the same market can occur when the exchange of commercially sensitive information places competitors that do not take part in the exchange at a significant competitive disadvantage as compared to the undertakings affiliated within the exchange system. This type of foreclosure is possible if the information concerned is of strategic importance and the exchange covers a significant part of the relevant market. This can for instance be the case in data sharing initiatives, where the data shared is of strategic importance, represents a large part of the market and third parties’ access is prevented (208). Such initiatives also do not facilitate the entry of new operators on to the market. |
422. |
It cannot be excluded that information exchange may also lead to anti-competitive foreclosure of third parties in a related market. For instance, vertically integrated companies that exchange information in an upstream market may gain market power and collude to raise the price of a key component for a market downstream. Thereby, they could raise the costs of their rivals downstream, which could result in anti-competitive foreclosure in the downstream market. In addition, undertakings that use non-transparent and discriminatory terms of access to shared information may limit third parties in their ability to detect trends for potential new products on related markets. |
6.2.3. The nature of the information exchanged
6.2.3.1.
423. |
Article 101(1) applies if an exchange of commercially sensitive information is likely to influence the commercial strategy of competitors. This is the case if information, once exchanged, reduces uncertainty regarding one or several competitors’ future or recent actions in the market and regardless of whether the undertakings involved in the exchange obtain some benefit from their cooperation. It often concerns information that is important for an undertaking to protect in order to maintain or improve its competitive position in the market(s). Information on pricing is, for instance, commercially sensitive, but Article 101(1) also applies if the exchange does not have a direct effect on the prices paid by end users (209). The fact that the information exchanged may be incorrect or misleading in itself does not eliminate the risk that it may influence the conduct of competitors on the market (210). |
424. |
Information that has been considered to be particularly commercially sensitive and the exchange of which was qualified as a by object restriction, include the following:
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6.2.3.2.
425. |
‘Genuinely public’ information is information that is generally equally accessible (in terms of costs of access) to all competitors and customers (219). As the information is publicly accessible, it may have lost its commercially sensitive nature. In general, exchanges of genuinely public information are unlikely to constitute an infringement of Article 101 (220). The fact that information is genuinely public may decrease the likelihood of a collusive outcome on the market to the extent that non-coordinating undertakings, potential competitors, as well as customers may be able to constrain potential restrictive effects on competition (221). |
426. |
For information to be genuinely public, obtaining it should not be more costly for customers and undertakings that do not participate in the exchange than for the undertakings exchanging the information. Competitors would normally not choose to exchange information that they can collect from the market at equal ease, and hence, in practice, exchanges of genuinely public information are unlikely. In contrast, even if the information exchanged between competitors is considered to be ‘in the public domain’, it is not genuinely public if the costs involved in collecting the information deter other undertakings and customers from doing so (222). A possibility to gather the information in the market, for example to collect it from customers, does not necessarily mean that such information constitutes market data readily accessible to competitors (223).
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427. |
Even if there is public availability of information (for example, information published by regulators), an additional information exchange by competitors may give rise to restrictive effects on competition if it further reduces strategic uncertainty in the market. In that case, it is the incremental information exchanged that could be critical to tip the market balance towards a collusive outcome.
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6.2.3.3.
428. |
The commercially sensitive nature of information depends also on the usefulness it has to competitors. Depending on the circumstances, the exchange of raw data may be less commercially sensitive than an exchange of data that was already processed into meaningful information. Similarly, raw data may be less commercially sensitive than aggregated data, while it may allow undertakings to obtain more efficiencies by exchanging it. At the same time, the exchange of genuinely aggregated information where the recognition of individualised company level information is sufficiently difficult or uncertain, is much less likely to lead to a restriction of competition than exchanges of company level information. |
429. |
Collection and publication of aggregated market information (such as sales data, data on capacities, on costs of inputs and components) by a trade association or market intelligence firm may benefit competitors and customers alike by saving costs and by allowing them to get a clearer overall picture of the economic situation of a sector. Such information collection and publication may allow individual competitors to make better-informed choices in order to adapt efficiently their individual competitive strategy to the market conditions. More generally, unless it takes place between a relatively small number of undertakings with a sufficiently large market share, the exchange of aggregated information is unlikely to give rise to a restriction of competition. Conversely, the exchange of individualised information may facilitate a common understanding on the market and punishment strategies by allowing the coordinating undertakings to more effectively single out a deviator or entrant. Nevertheless, the possibility cannot be excluded that even the exchange of aggregated information and data may facilitate a collusive outcome in markets with specific characteristics. Namely, members of a very tight and stable oligopoly exchanging aggregated information who detect a market price below a certain level could automatically assume that someone has deviated from the collusive outcome and take market-wide retaliatory steps. In other words, in order to keep collusion stable, undertakings in a very tight and stable oligopoly may not always need to know who deviated, it may be enough to learn that ‘someone’ deviated. |
6.2.3.4.
430. |
In many industries, information becomes historic relatively quickly and thus loses its commercially sensitive nature. The exchange of historic information is unlikely to lead to a collusive outcome as it is unlikely to be indicative of the competitors' intended conduct or to provide a common understanding on the market (225). In principle, the older the information, the less useful it tends to be for timely detection of deviations and thus as a credible threat of prompt retaliation (226). However, this requires a case by case assessment of the relevance of the information (227). |
431. |
Whether information is historic depends on the specific characteristics of the relevant market, the frequency of purchase and sales negotiations in the industry, and the age of the information typically relied on in the industry for the purposes of business decisions. For example, information can be considered as historic if it is several times older than the average length of the pricing cycles or the contracts in the industry if the latter are indicative of price re-negotiations. On the other hand, the exchange of current information may have restrictive effects on competition, especially if this exchange serves to artificially increase the transparency between the undertakings rather than towards the consumers.
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6.2.4. The characteristics of the exchange
6.2.4.1.
432. |
A situation where only one undertaking discloses commercially sensitive information to its competitor(s), who accept(s) it, can constitute a concerted practice (228). Such disclosure could occur, for example, through posts on websites, (chat) messages, emails, phone calls, input in a shared algorithmic tool, meetings etc. It is then irrelevant whether only one undertaking unilaterally informs its competitors of its intended market behaviour, or whether all participating undertakings inform each other of the respective deliberations and intentions. When one undertaking alone reveals to its competitors commercially sensitive information concerning its future commercial policy, that reduces strategic uncertainty as to the future operation of the market for all its competitors and increases the risk of limiting competition and of collusive behaviour (229).
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433. |
When an undertaking receives commercially sensitive information from a competitor (be it in a meeting, by phone, electronically or as input in an algorithmic tool), it will be presumed to take account of such information and adapt its market conduct accordingly unless it responds with a clear statement that it does not wish to receive such information (234) or reports it to the administrative authorities. |
434. |
Where an undertaking makes a unilateral announcement that is also genuinely public, for example through a post on a publically accessible website, a statement in public or in a newspaper, this generally does not constitute a concerted practice within the meaning of Article 101(1) (235). However, depending on the facts underlying the case at hand, the possibility of finding a concerted practice cannot be excluded. As explained in paragraph 426, giving genuinely public information and data can help customers to make informed choices. These efficiencies are however less likely if the information concerns future intentions that may not materialise and do not bind the undertaking towards its customers (236).
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6.2.4.2.
435. |
Exchanges of commercially sensitive information between competitors can take place via a third party (for instance a third party service provider, including a platform or third party optimisation tool provider), a common agency (for instance a trade organisation), via one of their suppliers or customers (237), or via a shared algorithm (together referred to as the ‘third party’). The main competition concern is that the exchange may reduce uncertainty about the actions of competitors and thus lead to a collusive outcome on the market. The collusion in such cases is either facilitated or enforced via the third party. Depending on the facts of the case, the competitors and the third party may both be held liable for such collusion. There is nothing in the wording of Article 101(1) to indicate that the prohibition laid down in this provision is directed only at parties to agreements or concerted practices which are active on the markets affected by those agreements or practices (238). |
436. |
In case of an indirect exchange of commercially sensitive information, a case by case analysis of the role of each participant is required to establish whether the exchange concerns an anti-competitive agreement or concerted practice and who bears liability for the collusion. This assessment will notably have to take into account the level of awareness of the suppliers or recipients of the information regarding the exchanges between other recipients or suppliers of information and the third party.
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437. |
An undertaking that indirectly receives or transmits commercially sensitive information may be held liable for an infringement of Article 101(1). This may be the case on the condition that the undertaking that received or transmitted the information was aware of the anti-competitive objectives pursued by its competitors and the third party and intended to contribute to them by its own conduct. This would apply, if the undertaking expressly or tacitly agreed with the third party provider sharing that information with its competitors or when it intended, through the intermediary of the third party, to disclose commercially sensitive information to its competitors. In addition, the condition would be met if the undertaking receiving or transmitting the information could reasonably have foreseen that the third party would share its commercial information with its competitors and if it was prepared to accept the risk which that entailed. On the other hand, the condition is not met when the third party has used an undertaking’s commercially sensitive information and, without informing that undertaking, passed this on to its competitors (239). |
438. |
Similarly, a third party that transmits commercially sensitive information may also be held liable for such infringement if it intended to contribute by its own conduct to the common objectives pursued by all the participants to the agreement and was aware of the actual conduct planned or put into effect by other undertakings in pursuit of the same objectives or could reasonably have foreseen this and was prepared to take the risk (240). |
6.2.4.3.
439. |
Frequent exchanges of information that facilitate both a better common understanding of the market and monitoring of deviations increase the risks of a collusive outcome. In unstable markets, more frequent exchanges of information may be necessary to facilitate a collusive outcome than in stable markets. In markets with long-term contracts (which are indicative of infrequent purchase and sales negotiations) a less frequent exchange of information would normally be sufficient to achieve a collusive outcome. By contrast, infrequent exchanges may not be sufficient to achieve a collusive outcome in markets with short-term contracts indicative of frequent re-negotiations (241). In general, the frequency at which information needs to be exchanged to facilitate a collusive outcome also depends on the nature, age and aggregation of such information (242). As a result of the growing importance of real-time data for businesses’ ability to viably compete, the highest competitive advantage is obtained by the automated real-time information exchange. |
6.2.4.4.
440. |
Undertakings that want to (or need to) exchange information can put measures in place to restrict the access to information and/or control how information is used (243). Such measures may prevent that commercially sensitive information can influence a competitor’s behaviour.
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6.2.4.5.
441. |
In situations where the information exchanged is strategic for competition and covers a significant part of the relevant market – but does not pose a risk of collusive outcome –, the conditions of access to this information form an important element to assess possible foreclosure effects. The exchange of such strategic information may be permissible only if the information is made accessible in a non-discriminatory manner, to all undertakings active in the relevant market. If such accessibility were not guaranteed, some of the competitors would be placed at a disadvantage, since they would have less information, which would also not facilitate the entry of new operators on to the market (244). |
442. |
This can be particularly the case in data sharing initiatives, where the data shared in a data pool represents a large part of the market. When the data shared represents a valuable asset to compete in the market, competitors who are denied access (or granted access on less favourable terms only) might be foreclosed from the market. The assessment under Article 101(1) will depend on elements such as the nature of the data shared, the conditions of the data sharing agreement and the access requirements, as well as the market position of the relevant parties. Assuming that the data pool is not liable to a collusive outcome, some form of open membership or access to the data pool would limit the risk of anti-competitive foreclosure. The assessment should consider that foreclosure effects from a refusal to grant access to a data pool can be significant, in particular where there is a high degree of market and data concentration, and if the data pooled yields an important competitive advantage in serving not only the relevant market, but also neighbouring markets. |
6.2.5. Market characteristics
443. |
The likelihood that an information exchange results in collusion or foreclosure depends on the market characteristics. The exchanges may also affect these market characteristics. Relevant market characteristics in this respect include, among others, the level of transparency in a market, the number of undertakings present, the existence of barriers to entry, the homogeneous nature of the product or service concerned by the exchange, the homogeneous nature of the undertakings involved (245) and the stability of demand and supply conditions on the market (246). |
444. |
It is easier to reach a common understanding on the terms of coordination and to monitor deviations on a market in which only a few undertakings are present. If a market is highly concentrated, the exchange of certain information may, according in particular to the type of information exchanged, be liable to enable undertakings to be aware of the market position and commercial strategy of their competitors, thus distorting rivalry on the market and increasing the probability of collusion, or even facilitating it. On the other hand, if a market is fragmented, the dissemination and information exchange between competitors may be neutral, or even positive, for the competitive nature of the market (247). |
445. |
A market that is very transparent can facilitate collusion by enabling undertakings to reach a common understanding on the terms of coordination, and by increasing the internal and external stability of collusion (248). |
446. |
Collusive outcomes are also more likely where the demand and supply conditions on the market are relatively stable (249). Volatile demand, substantial internal growth by some undertakings in the market, or frequent entry by new undertakings, may indicate that the current situation is not sufficiently stable for coordination to be likely (250), or may require more frequent exchanges to have an effect on competition. |
447. |
Moreover, in markets where innovation is important, coordination may be more difficult since particularly significant innovations may allow one undertakings to gain a major advantage over its rivals. For a collusive outcome to be sustainable, the reactions of outsiders, such as current and potential competitors not participating in the coordination, as well as customers, should not be capable of jeopardising the results expected from the collusive outcome. In this context, the existence of barriers to entry makes it more likely that a collusive outcome on the market is feasible and sustainable. |
6.2.6. Restriction of competition by object
448. |
An information exchange will be considered a restriction by object when the information is commercially sensitive and the exchange is capable of removing uncertainty between participants as regards the timing, extent and details of the modifications to be adopted by the undertakings concerned in their conduct on the market (251). In assessing whether an exchange constitutes a restriction of competition by object, the Commission will pay particular attention to the content, its objectives and the legal and economic context in which the information exchange takes place (252). When determining that context, it is necessary to take into consideration the nature of the goods or services affected, as well as the real conditions of the functioning and structure of the market or markets in question (253). |
449. |
From the examples given in paragraph 424, it is clear that there is no direct connection required between the information exchanged and consumer prices for the exchange to constitute a by object restriction. In order to establish whether there is an infringement by object, the decisive criterion is the nature of the contacts, not their frequency (254).
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450. |
An information exchange may be considered as a cartel if it is aimed at coordinating the competitive behaviour or at influencing the relevant parameters of competition on the market between two or more competitors. An information exchange constitutes a cartel if it is an agreement or concerted practice between two or more competitors aimed at coordinating their competitive behaviour on the market or influencing the relevant parameters of competition through practices such as, but not limited to, the fixing or coordination of purchase or selling prices or other trading conditions, including in relation to intellectual property rights, the allocation of production or sales quotas, the sharing of markets and customers, including bid-rigging, restrictions of imports or exports or anti-competitive actions against other competitors. Exchanges of information that constitute cartels not only infringe Article 101(1), but, in addition, are very unlikely to fulfil the conditions of Article 101(3). An information exchange may also facilitate the implementation of a cartel by enabling undertakings to monitor whether the participants comply with the agreed terms. Those types of exchanges of information will be assessed as part of the cartel. |
6.2.7. Restrictive effects on competition
451. |
An information exchange that does not constitute a restriction by object, may still have restrictive effects on competition. |
452. |
As is indicated in paragraph 37, the likely effects of an information exchange on competition must be analysed on a case-by-case basis as the results of the assessment depend on a combination of various case specific factors. In this assessment, the Commission will compare the actual or potential effects of the information exchange on the current condition of the market to the situation that would be in place in the absence of that specific information exchange (255). For an information exchange to have restrictive effects on competition within the meaning of Article 101(1), it must be likely to have an appreciable adverse impact on one (or several) of the parameters of competition such as price, output, product quality, product variety or innovation. |
453. |
For the asssessment of the possible restrictive effects, the nature of the information that is exchanged (see Section 6.2.3), the characteristics of the exchange (see Section 6.2.4) and the market characteristics (see Section 6.2.5) are relevant (256). |
454. |
For an information exchange to be likely to have restrictive effects on competition, the undertakings involved in the exchange have to cover a sufficiently large part of the relevant market. Otherwise, the competitors that are not participating in the exchange could constrain any anti-competitive behaviour of the undertakings involved. |
455. |
What constitutes ‘a sufficiently large part of the market’ cannot be defined in the abstract and will depend on the specific facts of each case and the type of exchange in question. Where an information exchange takes place in the context of another type of horizontal cooperation agreement, any such exchange that does not go beyond what is necessary for its implementation will usually not give rise to restrictive effects on competition when the market coverage is below the market share thresholds set out in the relevant chapter of these Guidelines, the relevant block exemption regulation (257) or the De Minimis Notice pertaining to the type of agreement in question (258). |
456. |
An information exchange that contributes little to the transparency in a market is less likely to have restrictive effects on competition than an information exchange that significantly increases transparency. Therefore it is the combination of both the pre-existing level of transparency and how the exchange changes that level that will determine how likely it is that the information exchange will have restrictive effects on competition. Exchanges of information in tight oligopolies are more likely to cause restrictive effects on competition than in less tight oligopolies, and are not likely to cause such restrictive effects on competition in very fragmented markets. |
6.3. Assessment under Article 101(3)
6.3.1. Efficiency gains (259)
457. |
Information exchange may lead to efficiency gains, depending on the market characteristics. Undertakings can, for example, become more efficient if they benchmark their performance against the best practices in the industry. Information exchange may also contribute to a resilient market by enabling undertakings to respond to changes in demand and supply quicker and allow them to mitigate internal and external risks of supply chain disruptions or vulnerabilities. It may benefit consumers and undertakings alike by giving insights on the relative qualities of products, for instance through the publication of best-selling lists or price comparison data. Information exchange that is genuinely public can thus benefit consumers by helping them to make a more informed choice (and reducing their search costs). Similarly, public information exchange about current input prices can lower search costs for undertakings, which would normally benefit consumers through lower final prices. |
458. |
Exchange of consumer data between undertakings in markets with asymmetric information about consumers can also give rise to efficiencies. For instance, keeping track of the past behaviour of customers in terms of accidents or credit default provides an incentive for consumers to limit their risk exposure. It also makes it possible to detect which consumers carry a lower risk and should benefit from lower prices. In this context, information exchange can also reduce consumer lock-in, thereby inducing stronger competition. This is because information is generally specific to a relationship and consumers would otherwise lose the benefit from that information when switching to another undertakings. Examples of such efficiencies are found in the banking and insurance sectors, which are characterised by frequent exchanges of information about consumer defaults and risk characteristics. |
6.3.2. Indispensability
459. |
Restrictions that go beyond what is necessary to achieve the efficiency gains generated by an information exchange do not fulfil the conditions of Article 101(3). To fulfil the condition of indispensability, the parties will need to prove that the nature of the information and the context in which the exchange takes place do not involve any risks to unfettered competition that are dispensable for creating the claimed efficiency gains. Moreover, the exchange should not involve information beyond the variables that are relevant for the attainment of the efficiency gains.
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6.3.3. Pass-on to consumers
460. |
Efficiency gains attained by indispensable restrictions must be passed on to consumers to an extent that outweighs the restrictive effects on competition caused by an information exchange. The lower the market power of the parties involved in the information exchange, the more likely it is that the efficiency gains would be passed on to consumers to an extent that outweighs the restrictive effects on competition. |
6.3.4. No elimination of competition
461. |
The criteria of Article 101(3) cannot be met if the undertakings involved in the information exchange are afforded the possibility of eliminating competition in respect of a substantial part of the products concerned. |
6.4. Examples
Example 1 Situation: The luxury hotels in the capital of country A operate in a tight, non-complex and stable oligopoly, with largely homogenous cost structures, which constitute a separate relevant market from other hotels. They directly exchange individual information about current occupancy rates and revenues. In this case, from the information exchanged the parties can directly deduce their actual current prices. Analysis: Unless it is a disguised means of exchanging information on future intentions, this exchange of information would not constitute a restriction of competition by object because the hotels exchange present data and not information on intended future prices or quantities. However, the information exchange would give rise to restrictive effects on competition within the meaning of Article 101(1) because knowing the competitors’ actual current prices would be likely to facilitate coordination of their competitive behaviour. It would be most likely used to monitor deviations from the collusive outcome. The information exchange increases transparency in the market as even though the hotels normally publish their list prices, they also offer various discounts to the list price resulting from negotiations or for early or group bookings, etc. Therefore, the incremental information that is non-publicly exchanged between the hotels is commercially sensitive. This exchange is likely to facilitate a collusive outcome on the market because the parties involved constitute a tight, non-complex and stable oligopoly involved in a long-term competitive relationship (repeated interactions). Moreover, the cost structures of the hotels are largely homogeneous. Finally, neither consumers nor market entry can constrain the incumbents' anti-competitive behaviour as consumers have little buyer power and barriers to entry are high. It is unlikely that in this case the parties would be able to demonstrate any efficiency gains stemming from the information exchange that would be passed on to consumers to an extent that would outweigh the restrictive effects on competition. Therefore it is unlikely that the conditions of Article 101(3) can be met. |
Example 2 Situation: Three large undertakings with a combined market share of 80 % in a stable, non-complex, concentrated market with high barriers to entry, frequently exchange non-public information directly between themselves about a substantial fraction of their individual costs. The undertakings claim that they do this to benchmark their performance against their competitors and thereby intend to become more efficient. Analysis: This information exchange does not in principle constitute a restriction of competition by object. Consequently, its effects on the market need to be assessed. Because of the market structure, the fact that the information exchanged relates to a large proportion of the undertakings' variable costs, the individualised form of presentation of the data, and its large coverage of the relevant market, the information exchange is likely to facilitate a collusive outcome and thereby gives rise to restrictive effects on competition within the meaning of Article 101(1). It is unlikely that the criteria of Article 101(3) are fulfilled because there are less restrictive means to achieve the claimed efficiency gains, for example by way of a third party collecting, anonymising and aggregating the data in some form of industry ranking. Finally, in this case, since the parties form a very tight, non-complex and stable oligopoly, even the exchange of aggregated data could facilitate a collusive outcome in the market. However, this would be very unlikely if this exchange of information happened in a non-transparent, fragmented, unstable, and complex market. |
Example 3 Situation: There are five producers of fresh bottled carrot juice in the relevant market. Demand for this product is very unstable and varies from location to location in different points in time. The juice has to be sold and consumed within one day from the date of production. The producers agree to establish an independent market research company that on a daily basis collects current information about unsold juice in each point of sale, which it publishes on its website the following week in a form that is aggregated per point of sale. The published statistics allow producers and retailers to forecast demand and to better position the product. Before the information exchange was put in place, the retailers had reported large quantities of wasted juice and therefore had reduced the quantity of juice purchased from the producers; that is to say, the market was not working efficiently. Consequently, in some periods and areas there were frequent instances of unmet demand. The information exchange system, which allows better forecasting of oversupply and undersupply, has significantly reduced the instances of unmet consumer demand and increased the quantity sold in the market. Analysis: Even though the market is quite concentrated and the data exchanged is recent and strategic, it is not very likely that this exchange would facilitate a collusive outcome because market demand is unstable. Even if the exchange creates some risk of giving rise to restrictive effects on competition, by better aligning supply and demand and, hence, reducing waste it is likely to result in efficiencies. The information is exchanged in a public and aggregated form, which carries lower anti-competitive risks than if it were non-public and individualised. The information exchange therefore does not go beyond what is necessary to correct the market failure. Therefore, it is likely that this information exchange meets the criteria of Article 101(3). |
Example 4 Situation: There are several producers of essential products present on a market that is frequently hit by shortages of supply. In order to improve supply and increase production in the most effective and expedient manner, the industry association proposes to gather data and model demand and supply for the essential products concerned. In addition, they would gather data to identify production capacity, existing stocks and potential to optimise the supply chain. A consultancy firm would assist the association with collecting the data and aggregating it in a model, subject to non-disclosure agreements concluded with every producer. Aggregated data would be fed back to the producers with the aim of rebalancing and adapting their individual capacity utilisation, production and supply. Analysis: the data gathered is commercially sensitive and, if exchanged between the producers, would be capable of removing uncertainty between participants as regards the timing, extent and details of the modifications to be adopted by the undertakings concerned in their conduct on the market. In addition, producers that are not members of the industry association may be placed at a significant competitive disadvantage as compared to the undertakings affiliated within the exchange system. In order to avoid the risk of collusion, several measures could be taken. If an exchange of commercially sensitive information between the producers is absolutely required beyond the information that would be collected ans shared in aggregated form by the industry association and the consultancy (for instance, to jointly identify where to best switch production or increase capacity), such exchanges would need to be strictly limited to what is indispensable for effectively achieving the aims. Any information and exchanges with regard to the project would need to be well documented to ensure the transparency of the interactions. Participants would need to commit to avoid any discussion of prices or any coordination on other issues that are not strictly necessary for achieving the aims. The project should also be limited in time so that the exchanges immediately cease once the risk of shortages stops being a sufficiently urgent threat to justify the cooperation. Only the consultant would receive the commercially sensitive data and be charged with aggregating it. The foreclosure concerns could be alleviated if the project would be open to every manufacturer that produces the relevant product, regardless of whether they are a member of the relevant industry association. |
7. STANDARDISATION AGREEMENTS
7.1. Introduction
462. |
Standardisation agreements have as their primary objective the definition of technical or quality requirements with which current or future products, production processes, value chain due dilligence processes, services or methods may comply (260). Standardisation agreements can cover various issues, such as standardisation of different grades or sizes of a particular product or technical specifications in product or services markets where compatibility and interoperability with other products or systems is essential. The terms of access to a particular quality mark or for approval by a regulatory body can also be regarded as a standard as well as agreements setting out sustainability standards. While sustainability standards have similarities with standardisation agreements addressed in this Chapter, they also have features that are atypical for, or less pronounced in, those standardisation agreements. Relevant guidance for such sustainability standards is therefore provided in Chapter 9. |
463. |
The preparation and production of technical standards as part of the execution of public powers are not covered by these Guidelines (261). The European standardisation organisations recognised under Regulation (EU) No 1025/2012 of the European Parliament and of the Council of 25 October 2012 on European standardisation (262) are subject to competition law to the extent that they can be considered to be an undertaking or an association of undertakings within the meaning of Articles 101 and 102 (263). Standards related to the provision of professional services, such as rules of admission to a liberal profession, are not covered by these Guidelines. |
7.2. Relevant markets
464. |
Standardisation agreements may produce their effects on four possible markets, which will be defined according to the Market Definition Notice and any future guidance relating to the definition of relevant markets for the purposes of Union competition law. First, standard development may have an impact on the product or service market or markets to which the standard or standards relates. Second, where the standard development involves the development or selection of technology or where the rights to intellectual property are marketed separately from the products to which they relate, the standard can have effects on the relevant technology market (264). Third, the market for standard development may be affected if different standard development bodies or agreements exist. Fourth, where relevant, a distinct market for testing and certification may be affected by standard development. |
7.3. Assessment under Article 101(1)
7.3.1. Main competition concerns
465. |
Standardisation agreements usually produce significant positive economic effects (265), for example by promoting economic interpenetration on the internal market and encouraging the development of new and improved products or markets and improved supply conditions. Standards thus normally increase competition and lower output and sales costs, benefiting economies as a whole. Standards may maintain and enhance quality, security, provide information and ensure interoperability and compatibility (thus increasing value for consumers). |
466. |
Participants in standardisation are not necessarily competitors. Standard development can, however, in specific circumstances where competitors are involved, also give rise to restrictive effects on competition by potentially restricting price competition and limiting or controlling production, markets, innovation or technical development. As further explained below, this can occur through three main channels, namely (i) reduction in price competition, (ii) foreclosure of innovative technologies and (iii) exclusion of, or discrimination against, certain undertakings by prevention of effective access to the standard. |
467. |
First, if undertakings were to engage in anti-competitive discussions in the context of standard development, this could reduce or eliminate price competition in the markets concerned or limit or control production, thereby facilitating a collusive outcome on the market (266). |
468. |
Second, standards that set detailed technical specifications for a product or service may limit technical development and innovation. While a standard is being developed, alternative technologies can compete for inclusion in the standard. Once one technology has been chosen or developed and the standard has been set, some technologies and undertakings may face a barrier to entry and may potentially be excluded from the market. In addition, standards requiring that a particular technology is used exclusively for a standard can have the effect of hindering the development and diffusion of other technolgoies. Prevent the development of other technologies by obliging the members of the standard development organisation to exclusively use a particular standard, may lead to the same effect. The risk of limitation of innovation is increased if one or more undertakings are unjustifiably excluded from the standard development process. |
469. |
In the context of standards involving intellectual property rights (‘IPR’) (267), three main groups of undertakings with different interests in standard development can be distinguished in the abstract. Firstly, there are upstream-only undertakings that solely develop and market technologies. This can also include undertakings that acquire technologies with the purpose to licensing these. Their only source of income is the licensing revenue and their incentive is to maximise their royalties. Secondly, there are downstream-only undertakings that solely manufacture products or offer services based on technologies developed by others and that do not hold relevant IPR. Royalties represent a cost for them, and not a source of revenue, and their incentive is to reduce royalties. Finally, there are integrated undertakings that both develop technology protected by IPR and sell products for which they would need a licence. These undertakings have mixed incentives. On the one hand, they could draw licensing revenue from their own IPR. On the other hand, they may have to pay royalties to other undertakings holding IPR essential to the standard relevant for their own products. They might therefore cross-license their own essential IPR in exchange for essential IPR held by other undertakings or use their IPR defensively. In addition, undertakings may also value their IPRs through methods other than royalties. In practice, many undertakings use a mix of these business models. |
470. |
Third, standardisation may lead to anti-competitive results by preventing certain undertakings from obtaining effective access to the results of the standard development process (that is to say, the specification and/or the essential IPR for implementing the standard). If an undertaking is either completely prevented from obtaining access to the result of the standard, or is only granted access on prohibitive or discriminatory terms, there is a risk of an anti-competitive effect. A system where potentially relevant IPR is disclosed up-front may increase the likelihood of effective access being granted to the standard (268) since it allows the participants to identify which technologies are covered by IPR and which are not. Intellectual property laws and competition laws share the same objectives (269) of promoting consumer welfare and innovation as well as an efficient allocation of resources. IPR promote dynamic competition by encouraging undertakings to invest in developing new or improved products and processes. IPR are therefore in general pro- competitive. However, by virtue of its IPR, a participant holding IPR essential for implementing the standard, could, in the specific context of standard development, also acquire control over the use of a standard. When the standard constitutes a barrier to entry, the undertaking could thereby control the product or service market to which the standard relates. This in turn could allow undertakings to behave in anti-competitive ways, for example by refusing to license the necessary IPR or by extracting excess rents by way of discriminatory or excessive (270) royalty fees thereby preventing effective access to the standard (‘hold-up’). The reverse situation may also arise if licensing negotiations are drawn out for reasons attributable solely to the user of the standard. This could include for example a refusal to pay a FRAND royalty fee or using dilatory strategies (‘hold-out’). |
471. |
However, even if the establishment of a standard can create or increase the market power of IPR holders possessing IPR essential to the standard, there is no presumption that holding or exercising IPR essential to a standard equates to the possession or exercise of market power. The question of market power can only be assessed on a case by case basis (271). |
7.3.2. Restrictions of competition by object
472. |
Agreements that use a standard as part of a broader restrictive agreement aimed at excluding actual or potential competitors restrict competition by object. For instance, an agreement whereby a national association of manufacturers sets a standard and puts pressure on third parties not to market products that do not comply with the standard or where the producers of the incumbent product collude to exclude new technology from an already existing standard (272) would fall into this category. |
473. |
Any agreements to reduce competition by using the disclosure of most restrictive licensing terms prior to the adoption of a standard as a cover to jointly fix prices either of downstream products or of substitute IPR or technology will constitute restrictions of competition by object (273). |
7.3.3. Restrictive effects on competition
7.3.3.1.
474. |
Standardisation agreements which do not restrict competition by object must be analysed in their legal and economic context, including by taking account of the nature of the goods or services affected, the real conditions of the functioning and the structure of the market or markets in question, with regard to their actual and likely effect on competition. In the absence of market power (274), a standardisation agreement is not capable of producing restrictive effects on competition. Therefore, restrictive effects are most unlikely in a situation where there is effective competition between a number of voluntary standards. |
475. |
For those standard development agreements which risk creating market power, paragraphs 477-483 set out the conditions under which such agreements would normally fall outside the scope of Article 101(1). |
476. |
The non-fulfilment of any or all of the principles set out in this Section will not lead to any presumption of a restriction of competition within Article 101(1). However, it will necessitate a self-assessment to establish whether the agreement falls under Article 101(1) and, if so, if the conditions of Article 101(3) are fulfilled. In this context, it is recognised that there exist different models for standard development and that competition within and between those models is a positive aspect of a market economy. Therefore, standard development organisations remain entirely free to put in place rules and procedures that do not violate competition rules whilst being different to those described in paragraphs 477-483. |
477. |
Where participation in standard development is unrestricted and the procedure for adopting the standard in question is transparent, standardisation agreements which contain no obligation to comply (275) with the standard and provide access to the standard on fair, reasonable and non-discriminatory (FRAND) terms will normally not restrict competition within the meaning of Article 101(1). |
478. |
In particular, to ensure unrestricted participation the rules of the standard-development organisation would need to provide that all competitors in the market or markets affected by the standard can participate in the process leading to the selection of the standard. The standard development organisations would also need to have objective and non-discriminatory procedures for allocating voting rights as well as, if relevant, objective criteria for selecting the technology to be included in the standard. |
479. |
With respect to transparency, the relevant standard development organisation would need to have procedures which allow stakeholders to effectively inform themselves of upcoming, on-going and finalised standardisation work in good time at each stage of the development of the standard. |
480. |
Furthermore, the standard development organisation's rules would need to ensure effective access to the standard on fair, reasonable and non discriminatory terms (276). |
481. |
In the case of a standard involving IPR, a clear and balanced IPR policy (277), adapted to the particular industry and the needs of the standard development organisation in question, increases the likelihood that the implementers of the standard will be granted effective access to the standards elaborated by that standard development organisation. |
482. |
In order to ensure effective access to the standard, the IPR policy would need to require participants wishing to have their IPR included in the standard to provide an irrevocable commitment in writing to offer to license their essential IPR to all third parties on fair, reasonable and non-discriminatory terms (‘FRAND commitment’) (278). That commitment should be given prior to the adoption of the standard. At the same time, the IPR policy should allow IPR holders to exclude specified technology from the standard development process and thereby from the commitment to offer to license, providing that exclusion takes place at an early stage in the development of the standard. To ensure the effectiveness of the FRAND commitment, there would also need to be a requirement on all participating IPR holders who provide such a commitment to ensure that any undertaking to which the IPR owner transfers its IPR (including the right to license that IPR) is bound by that commitment, for example through a contractual clause between buyer and seller. It should be noted that FRAND can also cover royalty-free licensing. |
483. |
Moreover, the IPR policy would need to require good faith disclosure, by participants, of their IPR that might be essential for the implementation of the standard under development. This is relevant for (i) enabling the industry to make an informed choice of technology to be included in a standard (279) and (ii) assisting in achieving the goal of effective access to the standard. Such a disclosure obligation could be based on reasonable endeavours to identify IPR reading on the potential standard (280) and to update the disclosure as the standard develops. With respect to patents, the IPR disclosure should include at least the patent number or patent application number. If this information is not yet publicly available, then it is also sufficient if the participant declares that it is likely to have IPR claims over a particular technology without identifying specific IPR claims or applications for IPR (so-called blanket disclosure) (281). Except for this case, blanket disclosure would be less likely to enable the industry to make an informed choice of technology and to ensure effective access to the standard. Participants should also be encouraged to update their disclosures at the time of adoption of a standard, in particular if there are any changes which may have an impact on the essentiality or validity of their IPRs. Since the risks with regard to effective access are not the same in the case of a standard development organisation with a royalty-free standards policy, IPR disclosure would not be relevant in that context. |
484. |
FRAND commitments are designed to ensure that essential IPR protected technology incorporated in a standard is accessible to the users of that standard on fair, reasonable and non-discriminatory terms and conditions. In particular, FRAND commitments can prevent IPR holders from making the implementation of a standard difficult by refusing to license or by requesting unfair or unreasonable fees (in other words excessive fees) after the industry has been locked-in to the standard or by charging discriminatory royalty fees (282). At the same time, FRAND commitments allow IPR holders to monetise their technologies via FRAND royalties and obtain a reasonable return on their investment in R&D which by its nature is risky. Thiscan ensure continued incentives to contribute the best available technology to the standard. |
485. |
Compliance with Article 101 by the standard development organisation does not require the standard development organisation to verify whether licensing terms of participants fulfil the FRAND commitment (283). Participants will have to assess for themselves whether the licensing terms and in particular the fees they charge fulfil the FRAND commitment. Therefore, when deciding whether to commit to FRAND for a particular IPR, participants will need to anticipate the implications of the FRAND commitment, notably on their ability to freely set the level of their fees. |
486. |
In case of a dispute, the assessment of whether fees charged for access to IPR in the standard development context are unfair or unreasonable should be based on whether the fees bear a reasonable relationship to the economic value of the IPR (284). The economic value of the IPR could be based on the present value added of the covered IPR and should be irrespective of the market success of the products which is unrelated to the patented technology (285). In general, there are various methods available for the assessment (286), and in practice, more than one method is often used to account for shortcomings of a particular method and cross-check the result (287). It may be possible to compare the licensing fees charged by the undertaking in question for the relevant patents in a competitive environment before the industry has developed the standard (ex ante) with the value/royalty of the next best available alternative (ex-ante) or with the value/royalty charged after the industry has been locked in (ex post). This assumes that the comparison can be made in a consistent and reliable manner (288). |
487. |
An independent expert assessment could also be obtained for the objective centrality and essentiality of the relevant IPR to the standard at issue. In an appropriate case, it may also be possible to refer to ex ante disclosures of licensing terms, including the individual or aggregate royalties for relevant IPR, in the context of a specific standard development process. Similarly, it may be possible to compare the licensing terms in agreements of the IPR holder with other implementers of the same standard. The royalty rates charged for the same IPR in other comparable standards may also provide an indication for FRAND royalty rates. These methods assume that the comparison can be made in a consistent and reliable manner and are not the result of undue exercise of market power. Another method consists in determining, first, an appropriate overall value for all relevant IPR and, second, the portion attributable to a particular IPR holder. These Guidelines do not seek to provide an exhaustive list of appropriate methods to assess whether the royalty fees are excessive or discriminatory under Article 102. |
488. |
However, it should be emphasised that nothing in these Guidelines prejudices the possibility for parties to resolve their disputes about the level of FRAND royalty rates by having recourse to the competent civil or commercial courts or alternative methods of dispute resolution (289). |
7.3.3.2.
489. |
The assessment of each standardisation agreement must take into account the likely effects of the standard on the markets concerned. In analysing standardisation agreements, the characteristics of the sector and industry shall be taken into consideration. The following considerations apply to all standardisation agreements that depart from the principles as set out in paragraphs 477-483. |
(A) VOLUNTARY NATURE OF THE STANDARD
490. |
Whether standardisation agreements may give rise to restrictive effects on competition may depend on whether the members of a standard development organisation remain free to develop alternative standards or products that do not comply with the agreed standard (290). For example, if the standard development agreement binds the members to only produce products in compliance with the standard, the risk of a likely negative effect on competition is significantly increased and could in certain circumstances give rise to a restriction of competition by object (291). In the same vein, standards only covering minor aspects or parts of the end-product are less likely to lead to competition concerns than more comprehensive standards in particular if the standard does not involve any essential IPR. |
(B) ACCESS TO THE STANDARD
491. |
The assessment whether the agreement restricts competition will also focus on access to the standard. Where the result of a standard (that is to say, the specification of how to comply with the standard and, if relevant, the essential IPR for implementing the standard) is not at all accessible for all members or third parties (that is to say, non-members of the relevant standard development organisation) this may foreclose or segment markets and is thereby likely to restrict competition. Competition is likewise likely to be restricted where the result of a standard is only accessible on discriminatory or excessive terms for members or third parties. However, in the case of several competing standards or in the case of effective competition between the standardised solution and non-standardised solution, a limitation of access may not produce restrictive effects on competition. |
492. |
As regards standard development agreements with different types of IPR disclosure models from the ones described in paragraph 483, it would have to be assessed on a case by case basis whether the disclosure model in question (for example a disclosure model not requiring but only encouraging IPR disclosure) guarantees effective access to the standard. Standard development agreements providing for the disclosure of information regarding characteristics and value-added of each IPR to a standard and, thereby, increasing transparency to parties involved in the development of a standard will not, in principle, restrict competition within the meaning of Article 101(1). |
(C) PARTICIPATION IN THE DEVELOPMENT OF THE STANDARD
493. |
If participation in the standard development process is open, this will lower the risks of a likely restrictive effect on competition that would have resulted from excluding certain undertakings from the ability to influence the choice and elaboration of the standard (292). |
494. |
Open participation can be achieved by allowing all competitors and/or relevant stakeholders in the market affected by the standard to take part in developing and choosing the standard.. |
495. |
The greater the likely market impact of the standard and the wider its potential fields of application, the more important it is to allow equal access to the standard development process. |
496. |
However, in certain situations, restricting participation may not have restrictive effects on competition within the meaning of Article 101(1), for instance: (i) if there is competition between several standards and standard development organisations, (ii) if in the absence of a restriction on the participants (293) it would not have been possible to adopt the standard or such adoption would have been unlikely (294) or (iii) if the restriction on the participants is limited in time and with a view to progressing quickly (for example at the start of the standardisation effort) and as long as at major milestones all competitors have an opportunity to be involved in order to continue the development of the standard. |
497. |
In certain situations the potential negative effects of restricted participation may be removed or at least lessened by ensuring that stakeholders are kept informed and consulted on the work in progress (295). Recognised procedures for the collective representation of stakeholders (e.g. consumers) may be envisaged. The more stakeholders can influence the process leading to the selection of the standard and the more transparent the procedure for adopting the standard, the more likely it is that the adopted standard will take into account the interests of all stakeholders. |
(D) MARKET SHARES
498. |
To assess the effects of a standard development agreement, the market shares of the goods, services or technologies based on the standard should be taken into account. It might not always be possible to assess with any certainty at an early stage whether the standard will in practice be adopted by a large part of the industry or whether it will only be a standard used by a marginal part of the relevant industry. In cases where undertakings contributing technology to the standard are vertically integrated, the relevant market shares of the undertakings having participated in developing the standard could be used as a proxy for estimating the likely market share of the standard (since the undertakings participating in developing the standard would in most cases have an interest in implementing the standard) (296). However, as the effectiveness of standardisation agreements is often proportional to the share of the industry involved in development and/or applying the standard, high market shares held by the parties in the market or markets affected by the standard will not necessarily lead to the conclusion that the standard is likely to give rise to restrictive effects on competition. |
(E) DISCRIMINATION
499. |
Any standard development agreement which clearly discriminates against any of the participating or potential members could lead to a restriction of competition. For example, if a standard development organisation explicitly excludes upstream only undertakings (that is to say, undertakings not active on the downstream production market), this could lead to an exclusion of potentially better upstream technologies. |
(F) EX ANTE DISCLOSURE OF ROYALTY RATES
500. |
Standard development agreements providing for the ex ante disclosure of most restrictive licensing terms for standard essential patents by individual IPR holders or of a maximum accumulated (297) royalty rate by all IPR holders will not, in principle, restrict competition within the meaning of Article 101(1). In that regard, it is important that parties involved in the selection of a standard be fully informed not only as to the available technical options and the associated IPR, but also as to the likely cost of that IPR. Therefore, should a standard development organisation's IPR policy choose to provide for IPR holders to individually disclose prior to the adoption of the standard their most restrictive licensing terms, including the maximum royalty rates or maximum accumulated royalty rate to be charged, this will normally not lead to a restriction of competition within the meaning of Article 101(1) (298). Such ex ante unilateral disclosures of most restrictive licensing terms or maximum accumulated royalty rate would be one way to enable the parties involved in the development of a standard to take an informed decision based on the disadvantages and advantages of different alternative technologies. |
7.4. Assessment under Article 101(3)
7.4.1. Efficiency gains
501. |
Standardisation agreements frequently give rise to significant efficiency gains. For example, Union wide standards may facilitate market integration and allow undertakings to market their goods and services in all Member States, leading to increased consumer choice and decreasing prices. Standards which establish technical interoperability and compatibility often encourage competition on the merits between technologies from different undertakings and help prevent lock-in to one particular supplier. Furthermore, standards may reduce transaction costs for sellers and buyers. Standards on, for instance, quality, safety and environmental aspects of a product may also facilitate consumer choice and can lead to increased product quality. Standards also play an important role for innovation. They can reduce the time it takes to bring a new technology to the market and facilitate innovation by allowing undertakings to build on top of agreed solutions. These efficiency gains can contribute to a resilient internal market. |
502. |
To achieve efficiency gains in the case of standardisation agreements, the information necessary to apply the standard must be effectively available to those wishing to enter the market (299). |
503. |
Dissemination of a standard can be enhanced by marks or logos certifying compliance thereby providing certainty to customers. Agreements for testing and certification go beyond the primary objective of defining the standard and would normally constitute a distinct agreement and market. |
504. |
While the effects on innovation must be analysed on a case-by-case basis, standards creating compatibility on a horizontal level between different technology platforms are considered to be likely to give rise to efficiency gains. |
7.4.2. Indispensability
505. |
Restrictions that go beyond what is necessary to achieve the efficiency gains that can be generated by a standardisation agreement or standard terms do not fulfil the criteria of Article 101(3). |
506. |
The assessment of each standardisation agreement must take into account its likely effect on the markets concerned, on the one hand, and the scope of restrictions that possibly go beyond the objective of achieving efficiencies, on the other (300). |
507. |
Participation in standard development should normally be open to all competitors in the market or markets affected by the standard unless the parties demonstrate significant inefficiencies of such participation (301). Alternatively, any restrictive effects of restricted participation should be otherwise removed or lessened (302), In addition, a restriction on the participants could be outweighed by efficiencies under Article 101(3) if the adoption of the standard would have been heavily delayed by aprocess open to all competitors. |
508. |
As a general rule, standardisation agreements should cover no more than what is necessary to ensure their aims, whether this is technical interoperability and compatibility or a certain level of quality. In cases where having only one technological solution would benefit consumers or the economy at large, that standard should, be set on a non-discriminatory basis. Technology neutral standards can, in certain circumstances, lead to larger efficiency gains. Including substitute IPR (303) as essential parts of a standard while at the same time forcing the users of the standard to pay for more IPR than technically necessary would go beyond what is necessary to achieve any identified efficiency gains. In the same vein, including substitute IPR as essential parts of a standard and limiting the use of that technology to that particular standard (that is to say, exclusive use) could limit inter-technology competition and would not be necessary to achieve the efficiencies identified. |
509. |
Restrictions in a standardisation agreement making a standard binding and obligatory for the industry are in principle not indispensable. |
510. |
In a similar vein, standardisation agreements that entrust certain bodies with the exclusive right to test compliance with the standard go beyond the primary objective of defining the standard and may also restrict competition. The exclusivity can, however, be justified for a certain period of time, for example by the need to recoup significant start-up costs (304). The standardisation agreement should in that case include adequate safeguards to mitigate possible risks to competition resulting from exclusivity. This concerns, inter alia, the certification fee which needs to be reasonable and proportionate to the cost of the compliance testing. |
7.4.3. Pass on to consumers
511. |
Efficiency gains attained by indispensable restrictions must be passed on to consumers to an extent that outweighs the restrictive effects on competition caused by a standardisation agreement. A relevant part of the analysis of likely pass-on to consumers is which procedures are used to guarantee that the interests of the users of standards and end consumers are protected. Where standards facilitate technical interoperability and compatibility or competition between new and already existing products, services and processes, it can be presumed that the standard will benefit consumers. |
7.4.4. No elimination of competition
512. |
Whether a standardisation agreement affords the parties the possibility of eliminating competition depends on the various sources of competition in the market, the level of competitive constraint that they impose on the parties and the impact of the agreement on that competitive constraint. While market shares are relevant for that analysis, the magnitude of remaining sources of actual competition cannot be assessed exclusively on the basis of market share except in cases where a standard becomes a de facto industry standard (305). In the latter case, competition may be eliminated if third parties are foreclosed from effective access to the standard. |
7.5. Examples
513. |
Setting standards competitors cannot satisfy
|
514. |
Non-binding and transparent standard covering a large part of the market
|
515. |
Standardisation agreement without IPR disclosure
|
8. STANDARD TERMS
8.1. Definitions
516. |
In certain industries undertakings use standard terms and conditions of sale or purchase elaborated by a trade association or directly by the competing undertakings (‘standard terms’) (306). Such standard terms are covered by these Guidelines to the extent that they establish standard conditions of sale or purchase of goods or services between competitors and consumers (and not the conditions of sale or purchase between competitors) for substitute products. When such standard terms are widely used within an industry, the conditions of purchase or sale used in the industry may become de facto aligned (307). Examples of industries in which standard terms play an important role are the banking (for example, bank account terms) and insurance sectors. |
517. |
Standard terms elaborated individually by an undertaking solely for its own use when contracting with its suppliers or customers are not horizontal agreements and are therefore not covered by these Guidelines. |
8.2. Relevant markets
518. |
As regards standard terms, the effects are, in general, felt on the downstream market where the undertakings using the standard terms compete by selling their product to their customers. |
8.3. Assessment under Article 101(1)
8.3.1. Main competition concerns
519. |
Standard terms can give rise to restrictive effects on competition by limiting product choice and innovation. If a large part of an industry adopts the standard terms and chooses not to deviate from them in individual cases (or only deviates from them in exceptional cases of strong buyer-power), customers might have no option other than to accept the conditions in the standard terms. However, the risk of limiting choice and innovation is only likely in cases where the standard terms define the scope of the end-product. As regards classical consumer goods, standard terms of sale generally do not limit innovation of the actual product or product quality and variety. |
520. |
In addition, depending on their content, standard terms might risk affecting the commercial conditions of the final product. In particular, there is a serious risk that standard terms relating to price would restrict price competition. |
521. |
Moreover, if the standard terms become industry practice, access to them might be vital for entry into the market. In such cases, refusing access to the standard terms could risk causing anti-competitive foreclosure. As long as the standard terms remain effectively open for use for anyone that wishes to have access to them, they are unlikely to give rise to anti-competitive foreclosure. |
8.3.2. Restriction of competition by object
522. |
Agreements that use standard terms as part of a broader restrictive agreement aimed at excluding actual or potential competitors also restrict competition by object. An example would be where a trade association does not allow a new entrant access to its standards terms, the use of which is vital to ensure entry to the market. |
523. |
Any standard terms containing provisions which directly influence the prices charged to customers (that is to say, recommended prices, rebates, etc.) would constitute a restriction of competition by object. |
8.3.3. Restrictive effects on competition
524. |
The establishment and use of standard terms must be assessed in the appropriate economic context and in the light of the situation on the relevant market in order to determine whether the standard terms at issue are likely to give rise to restrictive effects on competition. |
525. |
As long as participation in the actual establishment of standard terms is unrestricted for the competitors in the relevant market (either by participation in the trade association or directly), and the established standard terms are non-binding and effectively accessible for anyone, such agreements are not likely to give rise to restrictive effects on competition (subject to the caveats set out in paragraphs 527-531). |
526. |
Effectively accessible and non-binding standard terms for the sale of consumer goods or services (on the presumption that they have no effect on price) thus generally do not have any restrictive effect on competition since they are unlikely to lead to any negative effect on product quality, product variety or innovation. There are, however, two general exceptions where a more in-depth assessment would be required. |
527. |
First, standard terms for the sale of consumer goods or services where the standard terms define the scope of the product sold to the customer, and where therefore the risk of limiting product choice is more significant, could give rise to restrictive effects on competition within the meaning of Article 101(1) where their common application is likely to result in a de facto alignment. This could be the case when the widespread use of the standard terms de facto leads to a limitation of innovation and product variety on the market. For instance, this may arise where standard terms in insurance contracts limit the customer's practical choice of key elements of the contract, such as the standard risks covered. Even if the use of the standard terms is not compulsory, they might undermine the incentives of the competitors to compete on product diversification. This could be overcome by opening the possibility to insurers to also include risks other than standard risks in their insurance contracts. |
528. |
When assessing whether there is a risk that the standard terms are likely to have restrictive effects by way of a limitation of product choice, factors such as existing competition on the market should be taken into account. For example if there is a large number of smaller competitors, the risk of a limitation of product choice would seem to be less than if there are only a few bigger competitors (308). The market shares of the undertakings participating in the establishment of the standard terms might also give a certain indication of the likelihood of uptake of the standard terms or of the likelihood that the standard terms will be used by a large part of the market. However, in this respect, it is not only relevant to analyse whether the standard terms elaborated are likely to be used by a large part of the market, but also whether the standard terms only cover part of the product or the whole product (the less extensive the standard terms, the less likely that they will lead, overall, to a limitation of product choice). Moreover, in cases where in the absence of the establishment of the standard terms it would not have been possible to offer a certain product, there would not be likely to be any restrictive effect on competition within the meaning of Article 101(1). In that scenario, product choice is increased rather than decreased by the establishment of the standard terms. |
529. |
Secondly, even if the standard terms do not define the actual scope of the end-product they might be a decisive part of the transaction with the customer for other reasons. An example would be online shopping where customer confidence is essential (for example, in the use of safe payment systems, a proper description of the products, clear and transparent pricing rules, flexibility of the return policy, etc). As it is difficult for customers to make a clear assessment of all those elements, they tend to favour widespread practices and standard terms regarding those elements could therefore become a de facto standard with which undertakings would need to comply to sell in the market. Even though non- binding, those standard terms would become a de facto standard, the effects of which are very close to a binding standard and need to be analysed accordingly. |
530. |
If the use of standard terms is binding, there is a need to assess their impact on product quality, product variety and innovation (in particular if the standard terms are binding on the entire market). |
531. |
Moreover, should the standard terms (binding or non-binding) contain any terms which are likely to have a negative effect on competition relating to prices (for example terms defining the type of rebates to be given), they would be likely to give rise to restrictive effects on competition within the meaning of Article 101(1). |
8.4. Assessment under Article 101(3)
8.4.1. Efficiencies
532. |
The use of standard terms can entail economic benefits such as making it easier for customers to compare the conditions offered and thus facilitate switching between undertakings. Standard terms might also lead to efficiency gains in the form of savings in transaction costs and, in certain sectors (in particular where the contracts are of a complex legal structure), facilitate entry. Standard terms may also increase legal certainty for the contract parties. These efficiency gains can contribute to a resilient internal market. |
533. |
The higher the number of competitors on the market, the greater the efficiency gain of facilitating the comparison of conditions offered. |
8.4.2. Indispensability
534. |
Restrictions that go beyond what is necessary to achieve the efficiency gains that can be generated by standard terms do not fulfil the criteria of Article 101(3). It is generally not justified to make standard terms binding and obligatory for the industry. The possibility cannot, however, be ruled out that making standard terms binding may, in a specific case, be indispensable to the attainment of the efficiency gains generated by them. |
8.4.3. Pass on to consumers
535. |
Both the risk of restrictive effects on competition and the likelihood of efficiency gains increase with the undertakings’ market shares and the extent to which the standard terms are used. Hence, it is not possible to provide any general ‘safe harbour’ within which there is no risk of restrictive effects on competition or which would allow the presumption that efficiency gains will be passed on to consumers to an extent that outweighs the restrictive effects on competition. |
536. |
However, certain efficiency gains generated by standard terms, such as increased comparability of the offers on the market, facilitated switching between providers, and legal certainty of the clauses set out in the standard terms, are necessarily beneficial for the consumers. As regards other possible efficiency gains, such as lower transaction costs, it is necessary to make an assessment on a case-by-case basis and in the relevant economic context whether these are likely to be passed on to consumers. |
8.4.4. No elimination of competition
537. |
Standard terms used by a majority of the industry might create a de facto industry standard. In such a case, competition may be eliminated if third parties are foreclosed from effective access to the standard. However, if the standard terms only concern a limited part of the product or service, competition is not likely to be eliminated. |
8.5. Examples
538. |
Non-binding and open standard terms used for contracts with end-users
|
539. |
Standard terms used for contracts between undertakings
|
540. |
Standard terms facilitating the comparison of different undertakings’ products
|
9. SUSTAINABILITY AGREEMENTS
9.1. Introduction
541. |
This Chapter focuses on the assessment of agreements between competitors that pursue one or more sustainability objectives (‘sustainability agreements’). |
542. |
Sustainable development is a core principle of the Treaty on European Union and a priority objective for the Union’s policies (309). The Commission committed to implement the United Nation’s sustainable development goals (310). In line with this commitment, the European Green Deal sets out a growth strategy that aims to transform the Union into a fair and prosperous society, with a modern, resource-efficient and competitive economy, where there are no net emissions of greenhouse gases from 2050 onwards and where economic growth is decoupled from resource use (311). |
543. |
In broad terms, sustainable development refers to the ability of society to consume and use the available resources today without compromising the ability of future generations to meet their own needs. It encompasses activities that support economic, environmental and social (including labour and human rights) development (312). The notion of sustainability objective therefore includes, but is not limited to, addressing climate change (for instance, through the reduction of greenhouse gas emissions), elimintating pollution, limiting the use of natural resources, respecting human rights, fostering resilient infrastructure and innovation, reducing food waste, facilitating a shift to healthy and nutrious food, ensuring animal welfare, etc. (313). |
544. |
Competition law enforcement contributes to sustainable development by ensuring effective competition, which spurs innovation, increases the quality and choice of products, ensures an efficient allocation of resources, reduces the costs of production, and thereby contributes to consumer welfare. |
545. |
However, a concern related to sustainable development is that individual production and consumption decisions can have negative effects (‘negative externalities’), for example on the environment, that are not sufficiently taken into account by the economic operators or consumers that cause them. Such market failures can be mitigated or cured by collective actions, for example through public policies, sector specific regulations or cooperation agreements between undertakings that foster sustainable production or consumption. |
546. |
Where market failures are addressed by appropriate regulation, for example, mandatory Union pollution standards, pricing mechanisms, such as the Union’s Emissions Trading System (‘ETS’) and taxes, additional measures by undertakings, for example through cooperation agreements, may be unnecessary. However, cooperation agreements may become necessary if there are residual market failures that are not fully addressed by public policies and regulations. |
547. |
Sustainability objectives can be pursued with different types of cooperation agreements, including those addressed in the preceding chapters of these Guidelines. Agreements that pursue sustainability objectives are not a distinct type of cooperation agreements. The term ‘sustainability agreement’ used in these Guidelines refers in general to any type of horizontal cooperation agreement that genuinely pursues one or more sustainability objectives, irrespective of the form of cooperation. Where a sustainability agreement concerns a type of cooperation described in any of the preceding chapters of these Guidelines, its assessment will be governed by the principles and considerations set out in those chapters, while taking into account the specific sustainability objective pursued. |
548. |
Sustainability agreements only raise competition concerns under Article 101(1) if they entail serious restrictions of competition in the form of restrictions by object, or produce appreciable negative effects on competition contrary to Article 101(1). When sustainability agreements infringe Article 101(1), they can still be justified under Article 101(3), if the four conditions of that provision are met. Detailed guidance on the assessment of these conditions is provided for in the Commission Guidelines on the application of Article 101(3) (314). Agreements that restrict competition cannot escape the prohibition of Article 101(1) for the sole reason that they are necessary for the pursuit of a sustainability objective (315). However, restrictions that are ancillary to a sustainability agreement which is compliant with Article 101(1), will also fall outside the scope of that provision (316). |