Action brought on 22 January 2025 – Quality First v EUIPO

(CRAVE NO MORE)

(Case T-33/25)

(C/2025/1449)

Language of the case: German

Parties

Applicant: Quality First GmbH (Elmshorn, Germany) (represented by: J. Schneider and M. Kleinn, lawyers)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: EU figurative mark CRAVE NO MORE – Application No 18 959 151

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 21 November 2024 in Case R 793/2024-5

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision and EUIPO’s first-instance decision of 19 March 2024;

—	order EUIPO to pay the costs.

Pleas in law

—	Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

—	Breach of the principle of equal treatment.