Action brought on 21 January 2022 — Sanrio v EUIPO — Miroglio Fashion (SANRIO CHARACTERS)

(Case T-43/22)

(2022/C 119/76)

Language of the case: English

Parties

Applicant: Sanrio Co. Ltd (Tokyo, Japan) (represented by: V. Schmitz-Fohrmann, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Miroglio Fashion Srl (Alba, Italy)

Details of the proceedings before EUIPO

Applicant of the trade mark at issue: Applicant before the General Court

Trade mark at issue: Application for European Union word mark SANRIO CHARACTERS — Application for registration No 12 565 974

Procedure before EUIPO: Opposition proceedings

Contested decision: Decision of the Second Board of Appeal of EUIPO of 16 November 2021 in Case R 2460/2020-2

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision to the extent the opposition was upheld and European Union trade mark application No 12 565 974 was rejected and to reject the opposition in its entirety;

—	order EUIPO to bear the costs of the proceedings.

Plea in law

—	The Board of Appeal made an incorrect global assessment of the likelihood of confusion between the trade marks.