Action brought on 5 May 2020 — Oatly v EUIPO (IT'S LIKE MILK BUT MADE FOR HUMANS)

(Case T-253/20)

(2020/C 215/65)

Language of the case: English

Parties

Applicant: Oatly AB (Malmö, Sweden) (represented by: M. Johansson, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Application for European Union word mark IT’S LIKE MILK BUT MADE FOR HUMANS — Application for registration No 18 035 560

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 7 February 2020 in Case R 2446/2019-5

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	order EUIPO to bear its own costs and pay those incurred by the applicant at the present proceedings.

Plea in law

—	Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.