Official Journal of the European Union

C 305/47

Judgment of the General Court of 12 July 2019 — Miles-Bramwell Executive Services v EUIPO (FREE)

(Case T-114/18) (1)

(EU trade mark - Application for EU word mark FREE - Absolute ground for refusal - Lack of distinctive character - Article 7(1)(b) of Regulation (EU) 2017/1001)

(2019/C 305/56)

Language of the case: English


Applicant: Miles-Bramwell Executive Services Ltd (Alfreton, United Kingdom) (represented initially by: J. Mellor QC, G. Parsons and A. Zapalowski, Solicitors, and subsequently by J. Mellor, G. Parsons and F. McConnell, Solicitors)

Defendant: European Union Intellectual Property Office (represented by: A. Folliard-Monguiral and H. O’Neill, acting as Agents)


Action brought against the decision of the First Board of Appeal of EUIPO of 27 November 2017 (Case R 2166/2016-1), relating to an application for registration of the word sign FREE as an EU trade mark.

Operative part of the judgment

The Court:


Dismisses the action;


Orders Miles-Bramwell Executive Services Ltd to bear its own costs and to pay those incurred by the European Union Intellectual Property Office (EUIPO).

(1)  OJ C 152, 30.4.2018.