Official Journal of the European Union

C 305/37

Judgment of the General Court of 19 June 2019 — L’Oréal v EUIPO — Guinot (MASTER SHAPE)

(Case T-180/16 RENV) (1)

(EU trade mark - Opposition proceedings - Application for EU word mark MASTER SHAPE - Earlier national figurative mark MASTERS COLORS PARIS - Relative ground for refusal - Likelihood of confusion - Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001)

(2019/C 305/44)

Language of the case: French


Applicant: L’Oréal (Paris, France) (represented by: T. de Haan and P. Péters, lawyers)

Defendant: European Union Intellectual Property Office (represented by: D. Hanf, acting as Agent)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Guinot (Paris, France) (represented by: A. Sion, lawyer)


Action brought against the decision of the Fifth Board of Appeal of EUIPO of 23 February 2016 (Case R 2907/2014-5) relating to opposition proceedings between Guinot and L’Oréal.

Operative part of the judgment

The Court:


Dismisses the action;


Orders L’Oréal to pay the costs.

(1)  OJ C 222, 20.6.2016.