Official Journal of the European Union

C 437/26

Judgment of the General Court of 7 November 2017 — Frame v EUIPO — Bianca-Moden (BIANCALUNA)

(Case T-627/15) (1)

((EU trade mark - Opposition proceedings - Application for the EU word mark BIANCALUNA - Earlier national figurative mark bianca - Procedural economy - Relative ground for refusal - Likelihood of confusion - Identity of the goods - Similarity of the signs - Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001)))

(2017/C 437/30)

Language of the case: English


Applicant: Frame Srl (San Giuseppe Vesuviano, Italy) (represented by: E. Montelione, M. Borghese and R. Giordano, lawyers)

Defendant: European Union Intellectual Property Office (represented by: S. Bonne, acting as Agent)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Bianca-Moden GmbH & Co. KG (Ochtrup, Germany) (represented by: P. Lange, lawyer)


Action brought against the decision of the Fifth Board of Appeal of EUIPO of 7 August 2015 (Case R 2952/2014-5), relating to opposition proceedings between Bianca-Moden and Frame.

Operative part of the judgment

The Court:


Dismisses the action;


Orders Frame Srl to pay the costs.

(1)  OJ C 68, 22.2.2016.