Official Journal of the European Union

C 22/29

Judgment of the General Court of 29 November 2016 — Chic Investments v EUIPO (eSMOKING WORLD)

(Case T-617/15) (1)

((EU trade mark - Application for EU figurative mark eSMOKING WORLD - Absolute grounds for refusal - Descriptive character - Lack of distinctive character - Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 - Obligation to state reasons))

(2017/C 022/38)

Language of the case: Polish


Applicant: Chic Investments sp. z o.o. (Poznań, Poland) (represented by: K. Jarosiński, lawyer)

Defendant: European Union Intellectual Property Office (represented by: D. Walicka, acting as Agent)


Action brought against the decision of the Fifth Board of Appeal of EUIPO of 25 June 2015 (R 3227/2014-5) concerning an application for registration of the figurative sign eSMOKING WORLD as an EU trade mark.

Operative part of the judgment

The Court:


Dismisses the action;


Orders Chic Investments sp. z o.o. to pay the costs.

(1)  OJ C 16, 18.1.2016.