10.11.2010   

EN

Official Journal of the European Union

C 304/15

Prior notification of a concentration

(Case COMP/M.5969 — SCJ/Sara Lee)

(Text with EEA relevance)

2010/C 304/11

1.

On 3 November 2010, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking SC Johnson & Son, Inc. (‘SCJ’, USA) acquires within the meaning of Article 3(1)(b) of the Merger Regulation control of part of the undertaking Sara Lee Corporation (‘Sara Lee’, USA) dedicated to household insect control business by way of purchase of shares and assets. The concentration has been referred to the European Commission by the Spanish Competition Authority pursuant to Article 22(3) of the Merger Regulation. The referral was subsequently joined by Belgium, France, Italy, Czech Republic and Greece.

2.

The business activities of the undertakings concerned are:

—

for SCJ: manufacture and distribution of consumer products, including household insect control products,

—

for the acquired business of Sara Lee: manufacture and distribution of household insect control products.

3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope the EC Merger Regulation. However, the final decision on this point is reserved.

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by e-mail to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number COMP/M.5969 — SCJ/Sara Lee, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

J-70

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

(1)  OJ L 24, 29.1.2004, p. 1 (the ‘EC Merger Regulation’).