Action brought on 12 November 2025 – V-Label v EUIPO – Vriendly (VRIENDLY.ORG V VEGAN)

(Case T-464/24)  (1)

(EU trade mark - Invalidity proceedings - EU figurative mark VRIENDLY.ORG V VEGAN - Earlier international registration of the figurative certification mark V - Relative grounds for invalidity - No likelihood of confusion - Article 8(1)(b) of Regulation (EU) 2017/1001 - Inherent distinctive character of the earlier international registration - Enhanced distinctiveness acquired through use - No reputation of the earlier international registration - Article 8(5) of Regulation 2017/1001)

(C/2025/6618)

Language of the case: German

Parties

Applicant: V-Label GmbH (Winterthur, Switzerland) (represented by: G. Seelig and D. Bischof, lawyers)

Defendant: European Union Intellectual Property Office (represented by: E. Markakis and T. Klee, acting as Agents)

Other party to the proceedings before the Board of Appeal of EUIPO: Vriendly eV (Hürth, Germany)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment and alteration of the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 21 June 2024 (Case R 2348/2023-2).

Operative part of the judgment

The Court:

1.	Dismisses the action;

2.	Orders V-Label GmbH to pay the costs.

---

(1)   OJ C, C/2024/6111, 21.10.2024.