Judgment of the General Court of 3 September 2025 – Starbuzz Tobacco v EUIPO – Mayflix (Discovery)

(Case T-404/24)  (1)

(EU trade mark - Revocation proceedings - EU word mark Discovery - Genuine use of the trade mark - Article 58(1)(a) of Regulation (EU) 2017/1001 - Proof of genuine use - Nature of use - Use in connection with the goods in respect of which the trade mark was registered - Independent subcategory of goods)

(C/2025/5458)

Language of the case: English

Parties

Applicant: Starbuzz Tobacco Inc. (Brea, California, United States) (represented by: C. Thomas and V. Adam, lawyers)

Defendant: European Union Intellectual Property Office (represented by: D. Stoyanova-Valchanova, acting as Agent)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Mayflix GmbH (Frankfurt am Main, Germany) (represented by: F. Pfefferkorn, lawyer)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment and alteration of the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 6 June 2024 (Case R 157/2024-2).

Operative part of the judgment

The Court:

1.	Annuls the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 6 June 2024 (Case R 157/2024-2);

2.	Dismisses the action as to the remainder;

3.	Orders EUIPO to bear its own costs and to pay those incurred by Starbuzz Tobacco Inc.;

4.	Orders Mayflix GmbH to bear its own costs.

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(1)   OJ C, C/2024/5429, 16.9.2024.