1. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Separate examination of the various grounds for refusal – Interpretation of the grounds for refusal in the light of the public interest underlying each of them

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))

(see paragraphs 18, 19)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Concept – Criteria for assessment

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraphs 22, 23)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraphs 24-26)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Laudatory promotional formula

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraphs 27, 35)

5. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark YOUR PERFORMANCE PLUS

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))

(see paragraphs 32-34, 36)

1. 

Dismisses the action;

2. 

Orders Daimler Truck AG to bear its own costs;

3. 

Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs.