Action brought on 21 May 2021 — ALO jewelry CZ v EUIPO — Cartier International (ALOve)

(Case T-288/21)

(2021/C 278/89)

Language of the case: English

Parties

Applicant: ALO jewelry CZ s. r. o. (Prague, Czech Republic) (represented by: K. Čermák, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Cartier International AG (Steinhausen, Switzerland)

Details of the proceedings before EUIPO

Applicant of the trade mark at issue: Applicant before the General Court

Trade mark at issue: Application for European Union figurative mark ALOve — Application for registration No 16 724 701

Procedure before EUIPO: Opposition proceedings

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 18 March 2021 in Case R 2679/2019-5

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	order EUIPO to pay the costs of the proceedings.

Plea in law

—	Infringement of Article 8(5) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.