Action brought on 26 March 2021 — The Smiley Company v EUIPO — SC Ha Ha Ha Production (SMILEY)

(Case T-169/21)

(2021/C 217/62)

Language of the case: English

Parties

Applicant: The Smiley Company SPRL (Brussels, Belgium) (represented by: B. Fontaine, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: SC Ha Ha Ha Production SRL (Calinesti, Romania)

Details of the proceedings before EUIPO

Applicant of the trade mark at issue: Other party to the proceedings before the Board of Appeal

Trade mark at issue: Application for European Union word mark SMILEY — Application for registration No 17 569 641

Procedure before EUIPO: Opposition proceedings

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 15 January 2021 in Case R 2936/2019-5

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	order EUIPO to pay the costs.

Pleas in law

—	Infringement of Article 94(1) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

—	Infringement of Article 47(2) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

—	Infringement of Article 10(3) of Commission Delegated Regulation (EU) 2018/625;

—	Infringement of Article 8(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council .