Judgment of the General Court (Single Judge) of 7 December 2022 –
Bora Creations v EUIPO (essence)

(Case T‑738/21) ( 1 )

(EU trade mark – Invalidity proceedings – EU figurative mark essence – Absolute grounds for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001 – Lack of distinctive character – Article 7(1)(b) of Regulation 2017/1001)

1. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Aim – Need to preserve availability

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

(see paragraph 13)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Figurative mark essence

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

(see paragraphs 21, 22, 29, 31, 34)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Assessment of the descriptive nature of a sign – Standard nature of circular frames

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))

(see paragraph 32)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Refusal of registration based on one of the absolute grounds for refusal set out in Article 7(1) of Regulation 2017/1001 – Whether sufficient

(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))

(see paragraph 36)

Operative part

The Court:

1. 

Dismisses the action;

2. 

Orders Bora Creations, SL to pay the costs.


( 1 ) OJ C 37, 24.1.2022.