Order of the General Court (Ninth Chamber) of 16 June 2021 –
Sony Interactive Entertainment Europe v EUIPO – Huawei Technologies (GT8)

(Case T‑420/20)

(EU trade mark – Opposition proceedings – Application for EU word mark GT8 – Earlier EU figurative mark GT – Relative ground for refusal – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001) – Article 8(5) of Regulation No 207/2009 (now Article 8(5) of Regulation 2017/1001) – Relevant public – Level of attention – Action manifestly well founded)

1. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 28, 29)

2. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Conditions – Taking unfair advantage of the distinctive character or repute of the earlier mark – Detriment to the distinctive character or repute of the earlier mark

(Council Regulation No 207/2009, Art. 8(5))

(see para. 31)

3. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 34-37)

4. 

EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Word mark GT 8 and figurative mark GT

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 42-46)

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 24 April 2020 (Case R 1611/2019-4), relating to opposition proceedings between Sony Interactive Entertainment Europe and Huawei Technologies.

Operative part

1. 

The decision of the Fourth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 24 April 2020 (Case R 1611/2019-4) is annulled.

2. 

EUIPO shall bear its own costs and pay those incurred by Sony Interactive Entertainment Europe Ltd.