Action brought on 3 February 2020 — Enosi Mastichoparagogon Chiou v EUIPO (MASTIHACARE)

(Case T-60/20)

(2020/C 103/47)

Language of the case: Greek

Parties

Applicant: Enosi Mastichoparagogon Chiou (Chios, Greece) (represented by: A-E. Malami, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Application for international registration designating the European Union of the word mark MASTIHACARE — Application for registration No 1388895;

Contested decision: Decision of the First Board of Appeal of EUIPO of 25 November 2019 in Case R 692/2019-1

Form of order sought

The applicant claims that the General Court should:

—	admit the present action;

—	annul the contested decision;

—	permit the registration under No 1388895 of the international trade mark ‘MASTIHACARE’ designating the EU, for all goods in Class 3;

—	order EUIPO to pay the costs under Article 190(1) of the Rules of Procedure of the General Court.

Pleas in law

—	Infringement of Article 7(1)(b) and (c) of Regulation (EU) 2017/1001 (1) of the European Parliament and of the Council;

—	Infringement of Article 7(2) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

—	Infringement of Article 94(1) of Regulation (EU) 2017/1001 of the European Parliament and of the Council in the failure to state reasons in the contested decision of the Board of Appeal.

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(1)  Regulation (EU) 2017/1001 of the European Parliament and of the Council of 14 June 2017 on the European Union trade mark (OJ 2017 L 154, p. 1).