Judgment of the General Court of 10 March 2021 — Puma v EUIPO — CAMäleon (PUMA-System)

(Case T-71/20) (1)

(EU trade mark - Opposition proceedings - Application for the EU word mark PUMA-System - Earlier EU figurative marks PUMA - Relative ground for refusal - Detriment to reputation - Article 8(5) of Regulation (EC) No 207/2009 (now Article 8(5) of Regulation (EU) 2017/1001))

(2021/C 163/38)

Language of the case: English

Parties

Applicant: Puma SE (Herzogenaurach, Germany) (represented by: P. González-Bueno Catalán de Ocón, lawyer)

Defendant: European Union Intellectual Property Office (represented by: D. Gája and V. Ruzek, acting as Agents)

Other party to the proceedings before the Board of Appeal of EUIPO: CAMäleon Produktionsautomatisierung GmbH (Dettenhausen, Germany)

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 27 November 2019 (Case R 404/2019-1), relating to opposition proceedings between Puma and CAMäleon Produktionsautomatisierung.

Operative part of the judgment

The Court:

Annuls the decision of the First Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 27 November 2019 (Case R 404/2019-1) to the extent that the Board of Appeal dismissed the appeal brought by Puma SE in so far as the application for registration of the word sign PUMA-System as an EU trade mark covers the goods and services in Classes 7, 9, 16 and 42 of the Nice Agreement concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks of 15 June 1957, as revised and amended, corresponding, for each of those classes, to the following description:

—	Class 7: ‘power screwdriver’;

—	Class 9: ‘computer hardware’, ‘computers’, ‘data-processing equipment and computers’, ‘computer peripheral devices’, ‘peripherals adapted for use with computers’, ‘magnetic and optical data carriers’, ‘printers for computers’, ‘heatdetectors’ and ‘measuring instruments’;

—	Class 16: ‘catalogues relating to computer software’, ‘computer software operating manuals’, ‘instruction manuals’, ‘instruction manuals for personal computers, mobile telephones and palmtop computers’ and ‘books’;

—

Class 42: ‘updating and maintenance of computer software and programs’, ‘configuring computer hardware using software’, ‘configuration of computer networks by software’, ‘configuration of computer software’, ‘computer hardware and software consultancy’ and ‘computer software technical support services’;

2.	Dismisses the action as to the remainder;

3.	Orders Puma and EUIPO each to bear their own costs.

(1) OJ C 114, 6.4.2020.