Action brought on 5 July 2019 — Global Brand Holdings v EUIPO (XOXO)

(Case T-503/19)

(2019/C 288/81)

Language of the case: English

Parties

Applicant: Global Brand Holdings LLC (New York, New York, United States) (represented by: D. de Marion de Glatigny, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Application for European Union word mark XOXO — Application for registration No 17 086 951

Contested decision: Decision of the First Board of Appeal of EUIPO of 11 April 2019 in Case R 1413/2018-1

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	order EUIPO to pay the costs, including those incurred before the Board of Appeal.

Pleas in law

—	Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

—	Infringement of the principles of equal treatment and sound administration;

—	Infringement of Article 7(3) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.