Action brought on 2 July 2018 — Pharmadom v EUIPO — Objectif Pharma (W S wellpharma shop)

(Case T-403/18)

(2018/C 301/56)

Language in which the application was lodged: French

Parties

Applicant: Pharmadom (Boulogne-Billancourt, France) (represented by: M.-P. Dauquaire, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Objectif Pharma (Vandoeuvre-lès-Nancy, France)

Details of the proceedings before EUIPO

Proprietor of the trade mark at issue: Other party to the proceedings before the Board of Appeal

Trade mark at issue: European Union figurative mark containing the word element ‘W S wellpharma shop’ — Application for registration No 14 494 751

Procedure before EUIPO: Opposition proceedings

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 23 March 2018 in Case R 1448/2017-5

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	refuse the EU trade mark application for all the goods and services covered;

—	order EUIPO, and Objectif Pharma if it decides to intervene in the proceedings, to pay the costs.

Plea in law

Infringement of Article 8(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.