11.9.2017   

EN

Official Journal of the European Union

C 300/35


Action brought on 18 July 2017 — Sevenfriday v EUIPO — Seven (SEVENFRIDAY)

(Case T-449/17)

(2017/C 300/44)

Language in which the application was lodged: English

Parties

Applicant: Sevenfriday AG (Zürich, Switzerland) (represented by: M. Mostardini, F. Mellucci, S. Pallavicini and G. Bellomo, lawyers)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Seven SpA (Leinì, Italy)

Details of the proceedings before EUIPO

Applicant of the trade mark at issue: Applicant

Trade mark at issue: EU word mark ‘SEVENFRIDAY’ — Application for registration No 13 500 533

Procedure before EUIPO: Opposition proceedings

Contested decision: Decision of the Second Board of Appeal of EUIPO of 2 May 2017 in Case R 2292/2016-2

Form of order sought

The applicant claims that the Court should:

annul the contested decision insofar that it rejected the appeal lodged by Sevenfriday AB against the decision B252649 of 10 October 2016 and consequently allow the application No 16500533 to proceed to registration as EU trade mark;

subordinately, annul the contested decision and revoke at least insofar goods in class 9 are concerned.

Plea in law

Infringement of Article 8(1)(b) Regulation No 207/2009.