Case T-428/17: Judgment of the General Court of 2 May 2018 — Alpine Welten Die Bergführer v EUIPO (ALPINEWELTEN Die Bergführer) (EU trade mark — Application for EU figurative mark ALPINEWELTEN Die Bergführer — Absolute ground for refusal — Descriptive character — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001))

Judgment of the General Court of 2 May 2018 — Alpine Welten Die Bergführer v EUIPO (ALPINEWELTEN Die Bergführer)

(Case T-428/17) ( 1 )

‛(EU trade mark — Application for EU figurative mark ALPINEWELTEN Die Bergführer — Absolute ground for refusal — Descriptive character — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001))’

Parties

Applicant: Alpine Welten Die Bergführer GmbH & Co. KG (Berghülen, Germany) (represented by: T.-C. Leisenberg, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO) (represented by: W. Schramek and A. Söder, acting as Agents)

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 25 April 2017 (Case R 1339/2016-1), concerning an application for registration of the figurative sign ALPINEWELTEN Die Bergführer as an EU trade mark.

Operative part of the judgment

The Court:

( 1 ) OJ C 277, 21.8.2017.